How do I get Google Knowledge Graph to display my schema snippet added on our official website?
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Right now, Google is connecting our company google query to a Knowledge Graph that contains Wikipedia information, and a map to the location of our place but with the name of the company spelled wrong. It also says 'Claim this business'. I would like to override this.
We have a G+ page for our company , and as well i have added a Schema to display the information correctly in the Knowledge graph. But these changes have not seemed to help to change the knowledge graph.
Any help or ideas would be greatly appreciated!
Thanks!
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Hi Luke
Wikipedia can be a friend or a foe. I recommend doing the following strategy:
- Create a Google My Business account and claim your business (Google+ is not the same as GMB). It takes only a few minutes and the verification postcard should arrive in 1-2 weeks. Make sure you optimise and complete the GMB profile to 100%, add logo, select the correct category, etc.
- Create a Wikipedia account and make sure disclose your relationship with the company. This is important, so Wikipedia admins will see that you are editing the company's Wiki page to improve it and not just for SEO purposes.
- This is from the FAQ:Do I have to disclose my relationship with my organization?
- If you are paid to edit Wikipedia, you must disclose certain information under the Wikimedia Foundation's Terms of Use. source:https://en.wikipedia.org/wiki/Wikipedia:FAQ/Organizations
- Update the Wikipedia page, add the company's website link and make sure all the details are correct and up to date.
If you do SEO continuously and improve the authority of the company's website, the homepage will outrank Wikipedia, but until then, make sure you take as much above the fold SERP real estate as you can by optimising Google My Business and the Wikipedia page.
Apart from the address, there's also a schema markup for the organisation's logo and social profiles. Add those too!
https://googlewebmastercentral.blogspot.com.au/2013/05/using-schemaorg-markup-for-organization.html
https://developers.google.com/structured-data/customize/social-profiles
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Hey Luke,
So sorry to hear about your Knowledge Graph woes. I well remember a Blumenthal article on this from a few years back: http://blumenthals.com/blog/2013/07/22/10-reasons-that-the-google-knowledge-graph-sucks-more-than-the-local-graph/
Have you been able to determine the source of the misspelled name? This seems to me like it would be the most important step! Is there any chance you are able to share the identity of the company with the community? It might help, but if that's not possible, it's okay.
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