Exact-match anchor text
-
I have the opportunity to have a link from a high DA, trustworthy, relevant site to a key product range that I am optimising on my website. The link will be in an article. I have one very simple question. Should I use exact-match anchor text?
-
Thanks, I think I will go ahead with that.
-
Hi Trevor,
I have 2 answers:
- Yes do it. It's a key backlinks.
- Yes do it, but it should be under the guidelines of a good linkbuilding strategy.
Remember there should be the most diversificated anchors in the backlinks.
Hope it helps.
GR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Inbound links with malicious anchor text. Negative seo attack
Hi, What to do with more than 300 links with a malicious anchor text that has nothing to do with my content. I am disavowing those links for the last 5 years. Some of them are directed to URLs that have been changed more than 8 years ago. How can I block this malicious behavior? Thanks in advance
White Hat / Black Hat SEO | | Arlinaite470 -
Best seo benefit location ( main page text or h1 , h2)?
i have learned that h1 has more value than h2 and h2 has more than h3, but lets say if i want to place my keywords in there. should i include them in the main body or should take advantage of header tags?
White Hat / Black Hat SEO | | Sam09schulz0 -
Linking Anchor Text is simply "." what is the purpose of this?
I have several backlinks with high spam scores. The anchor text as listed is either just a period, or it says there is no anchor text. These links don't generate traffic and there is no way for me to contact the website owner. Is this a case for the Search Console Disavow Tool?
White Hat / Black Hat SEO | | Harley.Helmer0 -
Will pillar posts create a duplication content issue, if we un-gate ebook/guides and use exact copy from blogs?
Hi there! With the rise of pillar posts, I have a question on the duplicate content issue it may present. If we are un-gating ebook/guides and using (at times) exact copy from our blog posts, will this harm our SEO efforts? This would go against the goal of our post and is mission-critical to understand before we implement pillar posts for our clients.
White Hat / Black Hat SEO | | Olivia9540 -
Exact match domain - should i use one
i have the domain "region"familyholidays.co.uk for an upcoming site. i was pleased as its memorable and tells the user what its about. i am targetting keywords such as: region family holidays region family hotels region famliy cottages region family campsites is it something i should avoid because of potential penalties. i will be adding plenty of good content and doing all the offsite things but dont want to start with a handicap with an emd? thanks neil
White Hat / Black Hat SEO | | neilhenderson0 -
What happens when content on your website (and blog) is an exact match to multiple sites?
In general, I understand that having duplicate content on your website is a bad thing. But I see a lot of small businesses (specifically dentists in this example) who hire the same company to provide content to their site. They end up with the EXACT same content as other dentists. Here is a good example: http://www.hodnettortho.com/blog/2013/02/valentine’s-day-and-your-teeth-2/ http://www.braces2000.com/blog/2013/02/valentine’s-day-and-your-teeth-2/ http://www.gentledentalak.com/blog/2013/02/valentine’s-day-and-your-teeth/ If you google the title of that blog article you find tons of the same article all over the place. So, overall, doesn't this make the content on these blogs irrelevant? Does this hurt the SEO on these sites at all? What is the value of having completely unique content on your site/blog vs having duplicate content like this?
White Hat / Black Hat SEO | | MorganPorter0 -
Anchor text penalty doesn't work?!
How do you think, does the anchortext penalty exactly work? Keyword domains obviously can't over-optimize for their main keyword (for example notebook.com for the keyword notebook). And a lot of non-keyword-domains do optimize especially in the beginning for their main keyword to get a good ranking in google (and it always works). Is there any particular point (number of links) I can reach, optimizing for one keyword, after what i'm gonna get a penalty?
White Hat / Black Hat SEO | | TheLastSeo0 -
Is domain name or page title "safe" as anchor text?
I am aware of the dangers of excessively optimized anchor text I have seen some suggestions that as long as your anchor text is either the URL or the page title that this will be OK, no matter how many links come in with that anchor text. Does anyone have an opinion, or even any hard data on this? Thx Paul
White Hat / Black Hat SEO | | diogenes0
