Is domain name or page title "safe" as anchor text?
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I am aware of the dangers of excessively optimized anchor text I have seen some suggestions that as long as your anchor text is either the URL or the page title that this will be OK, no matter how many links come in with that anchor text. Does anyone have an opinion, or even any hard data on this?
Thx
Paul
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Google will never look down on whatever.com as your anchor text. Nor will they ever have a problem with your page title being used as the anchor text. The two bigger items to be concerned about here are:
1: where are you placing this anchor text. In other words are you putting this link on a trusted domain with high page authority? Or are you placing links on problem sites.
2: what keyword(s) are you focusing on for that specific page - i.e. if you are trying to rank highly for "two month old widgets" but your page title is "six month old widgets from whatever.com" then it doesn't do much good to use your page title as anchor text.
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