What is the most effective way of selecting a top keyword per page on a site?
-
We are creating fresh content for outdated sites and I need to identify the most significant keyword per page for the content developers, What is the best way to do this?
-
Hello,
The answer is research. I primary use Google's Keyword Tool, but there are other tools out there that I have see many Mozers reference like Majestic's Keyword tool.
The first thing if you're working with an existing page is to know what the page is about, that should focus you to a main keyword or 2. From there you do the research to find the valuable keywords for the content that is going to be created or is already there.
If you're looking at it from a high level trying to ascertain which pages are relevant or need updating I would then suggest start with brainstorming possible keywords. Just think if you were a user what would keywords would you use to find this page? That should generate some keyword ideas; you then take over to a keyword tool and check the popularity, thus the potential traffic.
The process is not usually quick, but it is effective and I highly recommend that while doing the research you document the results. By doing so, if you ever have to go back and say which keywords did we target, and why, you'll have your answer.
I hope this helps,
Don
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
High Temporary Redirects: Login required pages
Noticed something interesting, a high temporary redirect report from Moz. Reviewing the pages they are caused by the user having to login and getting redirected. I can see the returnto query in the URL too. My thoughts: Since a login is required and the user is being redirected, these should remain 302 and not 301. I tested my Google Analytics account to **Exclude URL Query Parameter **returnto, just to see if it affected traffic. It didn't, I mean I don't see urls duplicated with the parameter anymore, just grouped together, so traffic is still being counted. I'm going to wait 1 more day and see what impact the GA traffic is before applying the exclusion to my true Google Analytics profile. This got me thinking, I should probably exclude this parameter from Google and Bing Webmaster Tools, that way Google/bing won't read those urls. Now does Moz's crawler follow that? Do you think that would change my moz crawl diagnostic report because I told Google/Bing crawlers to exclude that parameter. What do you think of my approach to reduce these high temporary redirects reported by Moz? Will it work? Has it plagued you?
Reporting & Analytics | | Bio-RadAbs0 -
Verifying Site Ownership & Setting Up Webmaster tools for clients who use Hubspot
We are a Hubspot partner agency. I'm trying to find the best route for managing Google's tools as an extra resource for insight, not the primary basis for marketing effort. I also want to explore adwords in more depth. Finding a lot of our clients don't have one or the other or both Analytics/Webmaster tools in place. Can I verify site ownership to set up webmaster tools simply by having admin access to their analytics account or will that require ownership of the analytics account? With Google merging things together these days I'm not sure of the best approach to take. Usually clients have their site hosted somewhere and built on some platform and ADD a Hubspot blog and the landing pages/cta's, Hubspot tools on a subdomain hosted by Hubspot. Hubspot has tools in it's website settings for adding google analytics (actually it's just a field to add code to the header area). If a client has universal analytics on their primary domain do I still need to go and add a separate analytics property for the subdomain and go through Hubspot's tools to install it on the subdomain? Or just use the same code from their primary domain and add it to the Hubspot header? What is the best route? Any additional thoughts on this subject are welcome - with so much updating and changing coming from Google (and Hubspot as we implement 3.0 - COS) I'm trying to avoid wasted effort, outdated methods, etc. Thanks!
Reporting & Analytics | | rhgraves651 -
Is there a problem with using same gmail account for multiple site analytics and GWMT?
Hi, Is there a problem or a general recommendation about using the same gmail account for two different sites (both in Google Analytics and Webmaster tools)? Thanks
Reporting & Analytics | | BeytzNet0 -
Can underscore blanks trigger home page bounce rates
Buongiorno from 8 degrees C Wetherby UK 🙂 On this site the scrolling banner has been hyperlinked with underscore blank causing new pages to open when a user clicks on a banner. My question is please... "If a user clicks on a banner will Google measure this as a home page bounce" ( I dont think it will i just want to be 100% sure) Click here for illustration:
Reporting & Analytics | | Nightwing
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/home-page-sw-banner_zps0fda6318.jpg Grazie Tanto,
David0 -
Does anyone know of a way to do a profile level filter to exclude all traffic if it enters the site via certain landing pages?
Does anyone know of a way to do a profile level filter to exclude all traffic if it enters the site via certain landing pages? The problem I have is that we have several pages that are served to visitors of numerous other domains but are also served to visitors of our site. We end up with inflated Google Analytics numbers because people are viewing these pages from our partners' domains but never actually entering our site. I've made an advanced segment that serves the purpose but I'd really like to filter it at the profile level so the numbers across the board are more accurate without having to apply an advanced segment to every report. The advanced segment excludes visits that hit these pages as landing pages but includes visits where people have come from other pages on our domain. I know that you can do profile filters to exclude visits to pages or directories entirely but is there a way to filter them only if they are a landing pages? Any other creative thoughts? Thanks in advance!
Reporting & Analytics | | ATIseo0 -
Calculating page visit duration for bounced visits?
IS there any way on Google Analytics to calculate page visit duration for bounced visits? if so, what would need to be done?
Reporting & Analytics | | offthemaptravels0 -
Google Keyword Tool versus Google Analytics
Hi I'm trying to establish a methodology to best show the gap between potential and realised organic keyword traffic. To obtain potential keyword traffic I'm using the Google Adwords keyword tool to derive local monthly search volumes for exact keyword matches. To get the realised data I'm using Google Analytics. However, to get the I'm confused as to which is the best way of getting a comparable metric from Google Analytics (GA). I was using custom reports and the 'organic searches' metric. However, this provides different values to a standard report selecting non-paid search in the default advanced segments. What is the best report/metric in GA to use for both organic and paid search volumes that would be comparable to the Google Adwords keyword tool. Thanks Neil
Reporting & Analytics | | mccormackmorrison0 -
Sort referring sites by visit change over time comparison in GA
I can't believe I've never done this before, so I'm going to assume that I previously must have figured it out via excel, but I'm hoping there's an easier way. So I want to compare the referring sites between April and May and see which have sent (specifically) less traffic. The problem with doing a comparison in GA is that it only sorts by the highest traffic for May, when actually I want to see the largest negative change (by number, not percentage) between April and May. Is there a way to do this via the dashboard or am I just going to have to play about in excel for 10 minutes?
Reporting & Analytics | | StalkerB0