How can I write unique and seductive product descriptions about multiple, very similar products?
-
We are an eCommerce store who sell personalised phone cases, macbook covers, mugs and the like.
Our target market is primarily 16-25 and female.
We're in the process of redesigning our website www.mrnutcase.com and we desperately need some more enticing product descriptions before the redesign goes live.
The problem is that most of our products are exactly the same. For example iPhone 5 case, iPhone 5S Case etc. At the moment our product descriptions are almost the same, but written in a slightly different way. Not only is this dangerous in terms of duplicate content, but it's also extremely boring for the user. With our users being young and female, writing about boring technical specifications isn't going to cut it with the crowd.
Obviously, i want each of our pages to rank in Google so I don't want to NoIndex or canonicalize any pages or anything.
How can I write unique and enticing product descriptions for very similar products?
Would appreciate any ideas!
Thanks,
Danny
-
Hi Danny,
Since product variants on the same detail page probably won't work for you, I think this is going to come down to how creative you can get. There are plenty of phone case manufacturers out there that all have different descriptions of their products which are essentially the same thing. Try to approach it from that angle, treat them as though they are different and start with a clean slate for every product.
You might want to have different people in your organization tackle similar products, so they're written from a different voice. When the same person writes all the descriptions, they end up using the same adjectives and thinking about the content in the same way, so it's hard to break the pattern on the 2nd, 3rd, etc. product descriptions.
-
When working with similar products, creating completely unique content is nigh on impossible. However, you can find different ways to write descriptions. Use synonyms of words and structure sentences slightly different. It requires time but is well worth it when you start to see the results.
My biggest tip to you is to analyse competitors content. See who's performing well in the rankings and see how they've created their content. Take the best and make it better. Good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding CTAs in Meta Descriptions
Whats peoples opinions about putting Call To Cations CTAs in Meta Descriptions, and does this ever occur a Google penalty, as it can sometimes look a bit clickbait. For example I am looking at a site which currently has this meta description Meta Description: For more information on our sustainable, natural office furniture, click here to get in contact. Is this kind of description ranking unfriendly, Ive seen them used a lot but IM not a big fan of this myself. Any thoughts?
On-Page Optimization | | Donsimong1 -
Multiple H1 tags on Squarespace blog page?
Hi All, I use Squarespace and while running my site (https://www.growmassagebusiness.com) through programs am seeing that my blog posts are being seen as one page with multiple H1 tags. I read through the SS help desk and found back in 2015 someone wrote that it's not a bit deal b/c of HTML5 and that the search engines will read each blog post as a sub-page. I'm not so sure about that and wondering what the experts think? If that is screwy then I'm considering possibly making each blog post it's own page rather than using their blog posting format.
On-Page Optimization | | rajam0 -
How unique should meta descriptions be?
This is something I've been wondering for a while but can't seem to find any advice on. My website features ~60 different companies, each having their own profile page. When optimizing for SEO, how unique should each page's meta description be? Put another way, can I be penalized if the descriptions are all identical except for the company name I include? Any thoughts, resources, or best practices are appreciated!
On-Page Optimization | | ericstites0 -
SEO for page that is made up of multiple posts
When a page is made up of lots of individual wordpress posts, how should it be handled from an SEO perspective? Should the individual posts be hidden from the search engines and only the page url which contains all the posts collectivity be indexed? Page in question below: http://teammateworld.com/case-studies/ Thanks in advance.
On-Page Optimization | | Rich_H0 -
Writing Service/Product Descriptions
Hi, I work for a site that allows people to book a variety of different services in different locations (mainly hair and beauty related). The site is still in development so I can't link to it I'm afraid. My colleague is about to start writing these descriptions for each of the beauty salons we have signed up and I thought I'd take the opportunity to check what everyone else thought about these descriptions. As far as I'm concerned, a near perfect example can be found at http://www.toptable.co.uk/fishers-in-the-city We have about 100 words at the most, so I was thinking that as long as we get in the name of the salon, the location (being more descriptive than the general area our services search function allows for) and the USP of each salon - their specialty services. Is there anything else you'd include? Foremost, I want this to be as descriptive as possible to offer more detailed information about the salon. Thanks!
On-Page Optimization | | LeahHutcheon0 -
Schema business address - can this affect me in the national rankings
Looking at using Schema microdata on our new website, we currently rank quite decently in Google UK. If I was to add schema mark up for our business address could this effect us in Google UK rankings wise i.e. our rankings for national search (for want of a better word!) suffer but our local rankings increase?
On-Page Optimization | | Jon-C0 -
Where Can I Find Freelance Writer? Content free from Copyscape
Hi, Anyone know where i can get freelance worker that writes
On-Page Optimization | | chanel27
about 500 to 600 words original article that is free from Copyscape? And also how much does it cost in general?0 -
Same Meta Description on all pages harmful?
As the question title suggests, is it harmful (on Google) for a site to use the same meta description sitewide? On every single page. If not, is there any particular benefit to crafting a unique meta description for every page besides CTR on google searches. What do you think? Thanks in advance!
On-Page Optimization | | danielpett0