How to measure Bounce Rate via Timeout
-
Hi,
I want to change the way Google Analytics measures my bounce rate: after 20 seconds timeout instead of next page criteria.
I know that I may do it adding some content like:
setTimeout(“_gaq.push([‘_trackEvent’, ‘NoBounce’, ’20 seconds’])”,20000);
But I wonder if there is some way to do it via Google Analytics configuration.
Thanks in advance,
-
You could create a new property within the account - and then add this second tracking code to your pages with code of this 2nd property.
You can find more info here: https://developers.google.com/analytics/devguides/collection/analyticsjs/creating-trackers#working_with_multiple_trackers. Basically - you add a second tracker
ga('create', 'UA-XXXXX-Y', 'auto');
ga('create', 'UA-XXXXX-Z', 'auto', 'normalTracker');
....(rest of your tracking code here)...ga('send', 'pageview');
ga('normalTracker.send', 'pageview');The js from cutroni will launch events for the "standard" tracker - however these events are not tracked by the second tracker. Never tested exactly the same config - so you might want to use the tag assistant and/or GA Debugger plugins for Chrome to test that it's doing what you want it to do.
Dirk
Dirk
-
Hi, thank you all for your answers...
I finally implemented a setTimeout code (as in https://moz.com/blog/adjusted-bounce-rate) but suggested my client to later implement browsing event (as in http://cutroni.com/blog/2014/02/12/advanced-content-tracking-with-universal-analytics/).
Now the question is: may I have both Bounce rates counting? I mean, on different profiles of the same Google Analytics account?
Thanks in advance
-
Dirk's got a good response for how to do this properly, but to answer your specific question...
No, you cannot change the definition of a bounce from within the Analytics configuration. The only way to do it is to add event tracking customisation to the page's tracking code to fire an interactive event which creates an additional hit to the tracking script.
Paul
-
If I understand your question you don't want a visit to be counted as a bounce if they stay on the page for 20sec. If that's what you need - you can find all the info in this article: https://moz.com/blog/adjusted-bounce-rate
Be warned however that one of Google Analytics guru's (Cutroni) warns for using an arbitrary criterium like 20sec to measure if your audience is engaged with your content. If you read the comments on the Moz article mentioned above he's not the only one. According to him - it's better to tie engagement to an action performed on the page (like scrolling).. How to do this can be found here: http://cutroni.com/blog/2014/02/12/advanced-content-tracking-with-universal-analytics/. Personally I agree with Cutroni and I implemented the adjusted bounce rate as he described.
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Bounce Rate Extremely Low
Bounce rate for one of my client's website has drastically reduced. Its below 5%. Have ensured that GA code is placed only once. Any help or tips in identifying the root cause is much appreciated. Shall be happy to share the URL if required.
Reporting & Analytics | | seoninj0 -
Two Tracking for Banners - Internal Promotion & Event Tracking -Any Impact on Analytic Figure or Bounce Rate?
Hi All, I have implemented Internal Promotion - https://developers.google.com/tag-manager/enhanced-ecommerce#promo-clicks for my ecommerce site on homepage banners. Along with this I did event tracking for Banner click. So any negative impact of bounce rate or other reports? Thanks
Reporting & Analytics | | Arnold30 -
How accurate is Google analytics at measuring traffic? (Free version)
Hi Guys. When we compare our actual sales to Google analytics conversions it can be way out. Sometimes as much as 50%. Is this the same for the data on traffic? And if so, does the data tend to be out by a similar amount over time? i.e) If we compare this year and last year it give us a good indicator of differences in traffic volume? (albeit not 100% accurate?) Thanks. Isaac.
Reporting & Analytics | | isaac6630 -
Adjusted Bounce Rate WP Plugin?
Hi Moz Community, Is there any recommended Plugin for implementing an adjusted bounce rate on WordPress with customtizable features for time on page to not be counted as a bounce? Thank you, Kristin
Reporting & Analytics | | Red_Spot_Interactive0 -
Measuring Views of Product Details
Hello Experts, What does Measuring Views of Product Details means? Here is the code for this - https://developers.google.com/tag-manager/enhanced-ecommerce#details Thanks!
Reporting & Analytics | | bkmitesh1 -
What is The Bounce Rate of Single Page Website?
Hi All, I just want to clear some of my confusion regarding bounce rate. Bounce rate depends upon time. If yes than how? What will be the bounce rate for single page website. Single page website will have same bounce rate and exit rate?
Reporting & Analytics | | RuchiPardal0 -
High bounce rate from Google Shopping
Hi Mozzers, I'm carrying out some analysis on our eCommerce site and the bounce rate from Google Shopping is well above the site average at 60%. Our shopping feed is submitted to Google every morning so we know that images and prices are up-to-date which would obviously cause a high bounce rate. Any ideas on what might cause this? Is it normal for Google Shopping to produce a high bounce rate? Cheers guys!
Reporting & Analytics | | Confetti_Wedding0 -
If a page bounces in the woods, can Google Panda hear it?
I have read that after the Panda update a site's bounce rate is an important ranking metric. However, can anyone confirm whether all pages count equally? For instance, my home page gets 5000% more traffic than Deep Page X. If Deep Page X has a poor bounce rate, does it matter as much as if my Homepage has a bad bounce rate? I am guessing not, but wanted to open it up for discussion. If not, it has me wondering on what to do for some of my database driven content. I have some dynamically created pages that have higher bounce rates and minimal unique content. They aren't pure spam or junk, but are likely only about 1% unique from one another. Sounds like a no brainer change post-Panda, right? Well, what if I was the only one targeting the keywords for these pages? The pages pull from info I stored on the U.S. government stimulus program (related to my industry). It then has just about every city, state and county combo in the country for my product. For instance, a page <title>might be "Flemington, NJ Widgets - Somerset County". Something that no one else is targeting and drives minimal traffic.</p> <p> </p> <p>Do I take this content down? I didn't have any affects, positive or negative from Panda, so I am hesitant to take down thousands of Google cached pages.</p></title>
Reporting & Analytics | | TheDude0