How do I give a proper back-link?
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Happy Sundays beautiful Moz people!
So I am giving a back link to a friend of mine who has done wonderful work for my company. (he's a painter general contractor and framer who has redone some stuff on my building). I want to give him a shoutout on my blog and highlight the amazing work he's done and I want his website to get a nice boost. My Domain authority is 27 and so I wrote a blog which I never do about him and linked him in the blog. Now obviously the page authority is a 1 on my blogs. So should I be interlinking my blog page to my home page in the post? And just out of curiosity how much to your page authority matter in the back linking process? I searched on google but people only talk about how to get backlinks, and not the proper way to give them.
Thanks crew. I love ya!
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Hello,
As long as the content is well written and the site is related to his site, a simple link to his homepage will be fine. You don't need to worry about anchor text or anything like that if the content uses specific keywords. Search engines will draw connections between the content and the link.
It is best to have some internal linking on your posts and static pages, don't over do it. Also, mix up your internal links, point to specific category pages, or items. If this article is primarily focused on this other person's site, don't worry about internal linking.
Here's a related article https://www.searchenginejournal.com/co-citation-and-co-occurrence-the-next-big-thing-in-seo/60724/
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