Google Open Graph
-
Hi
I wanted to find out what makes Google select a site to show the answer to a question you type in search?
For example, typing What is COSHH, brings up this site http://rospaworkplacesafety.com/2013/01/08/what-is-coshh-about-coshh/ and this answer top of Google SERPs.
COSHH stands for 'Control of Substances Hazardous to Health' and under the Control of Substances Hazardous to Health Regulations 2002, employers need to either prevent or reduce their workers' exposure to substances that are hazardous to their health.8 Jan 2013
Is it their open graph mark up only?
Becky
-
Hi Becky,
If only it was that simple Open Graph, although is picked up by other platforms, is mainly for providing structured data to social platforms (mainly facebook). Plus, when you view source the open Graph tags do not reference the paragraph that Google uses for the "answer" it uses the intro paragraph which doesn't answer the question. The title is the question, so that is a step in the right direction. The answer is the second paragraph which is not referenced in any structured data that I could see.
Like many things in the search landscape we do not have direct control on how Google interprets the data and display results. What we can do is place our site in the most optimized position to be interpreted properly and provide results, things like descriptive titles and meta descriptions, Schema, etc. will help position your site for interpretation. But in the end the Google Bot analysis of all of the info on your site is what determines what results are displayed. for me more details check out: http://searchengineland.com/optimizing-google-quick-answers-box-215037 it's a year old, but most of the facts stand true.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long does Google indexes the website after algorithm update?
I've noticed that the page ranks for some queries were improved unexpectedly, without any actions from my side. Is it possible that this improvement is connected with with Google algorithm update Sep, 4-5?
Algorithm Updates | | AurigaPR0 -
Google Panda July 2016
Hi Does anyone know what impact the recent slow Panda roll out may have? Obviously content, but would it perhaps include engagement/user behaviour factors regarding your on page content too? Thanks
Algorithm Updates | | BeckyKey0 -
What are the top tips for winning on Google, Bing, and Yahoo?
We just launched a new site that is starting to be indexed well in Google, but Bing and Yahoo are lagging a bit. I understand that the search engines are different algorithms and will take different lengths of time to index, rank, etc. What I'm curious about is are there any other tips / advice / things to keep in mind when trying to rank on the different search engines? Thanks!!
Algorithm Updates | | Emily_A0 -
Why are organic search results vastly different on Bing, Google and Yahoo Search
We searched two words for a client so see how/where their site returned results. Depending on both the browser we used and the search engine, the results were so vastly different we were shocked. The site returned #2 or 3 on Bing and YahooSearch and not until the 3rd page for Google! And it also returned much worse on Chrome than any other browser, a Google product. I know this topic must be covered somewhere, or perhaps someone would be kind enough to chime in and shed some light? We have been working hard to optimize for Google and failing, but doing very well everywhere else. What gives?
Algorithm Updates | | jimmyzig1 -
What happened on September 17 on Google?
According to mozcast: http://mozcast.com/ and to my own stats, Google had a pretty strong algorithm update on September 17. Personally I have experienced a drop of about 10% of traffic coming from Google on most of my main e-commerce site virtualsheetmusic.com. Anyone know more about that update? Any ideas about what changed? Thank you in advance for any thoughts! Best, Fab.
Algorithm Updates | | fablau1 -
Related Searches in Google
Hello, We're helping a client remove/minimize some negative information about their brand in Google's search results. Just curious about your take on if the related searches that appear at the bottom of Google search results can in any way be influenced or if it is more a combination of so many factors that any one person or organization wouldn't be able to change very easily? I've heard the related results could be influenced if enough queries generated overtake the "negative" queries done initially but I feel like that is venturing into black hat land a bit. thanks -Mike
Algorithm Updates | | mattmainpath0 -
Google.ca English and French returning different rankings
French Keyword : "Chauffage électrique" Currently Ranking 4th on Google.ca (French) It is not even top 50 on Google.ca (English) Why so much gap between them? Both are on Google.ca, just different language. Also, when searching the keyword on Google.ca (English), all the results shown are in french anyway ! Why is mine way off ? How can I help the ranking on the EN version? Why does Google.ca FR and EN have different rankings?
Algorithm Updates | | Kezber0 -
Did google change their algorithm over the past week?
I did some home page optimization with the seo moz on page key word optimization tool and we are now back in the top three in the past week (after dropping to page 3 a month or so ago). It seems that google has gone back to combining google places with organic searches. Has anyone else noticed this type of change? I did read some posts about panda 2.2, which seems to explain some of these findings. I am wondering if things are in flux or they may be more stable this way? Thanks for the insights.
Algorithm Updates | | fertilityhealth0