What are the possible effects of a small blog migration on an existing link profile?
-
Hi all,
We're in the process of a small migration of blog content, and I'm interested to know how the change will affect our link profile.
We currently have a small blog on a separate domain from our main business website. This small blog (with around 248 pages and a 14 DA) was originally set up many years ago to support the main business site, however we've reviewed our content strategy to start incorporating the posts from this site to our main business domain.
As this small blog was set up as a support to the main domain, it contains many links to our main domain which will essentially disappear once the content has been migrated.
We're following all best practices in this migration, however there is one questions which is still unclear with this process. Will this small migration of content and loss of hundreds of links from one domain have a negative effect on our existing link profile of our main business site?
-
Great advice, cheers!
-
Here is what I would be thinking if I owned that blog....
It has been out there for many years, has around 248 posts and has only accumulated a domain authority of only 14. That tells me that the blog is probably not a vibrant asset. It has probably attracted very few links, has not attracted much attention, pulls in very little traffic and refers almost no traffic to the primary domain.
A link from this blog will be worth very little. The second link will be worth less than the first, the third less than the second and the 100th link will be worth almost nothing - that is if the links are branded links. If the links are keyworded and that blog is loaded down with them, it is possible that the links could be passing poison to the main site.
So, before I spent any effort on this site and its content, I would look at the analytics and see if the blog pulls any traffic, identify the valuable posts and at the same time identify posts that have less value than the cost of moving them.
If there are some valuable posts and they are moved with 301 redirects placed permanently on the old server then the move might have a positive benefit to the main site. At the same time, I would not hesitate to prune posts that pull no traffic, serve little business purpose, or have attracted no external links.
Effect on the link profile of the main site? If the blog site has very few incoming links of its own that are from domains that are not already linking to the main site, then those links might be useful if they are 301 redirected. But, it depends upon the quality of the links. The DA of the domain is 14. I would not expect much. I would treat this as a salvage job that might cost more than its value, rather than an opportunity to recover treasure.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How many links per week/month should a link building campaign acquire?
I am running a linkbuilding campaign for my company. I am mostly focusing on guest blogging opportunities and responding to emails from HARO. How many links would I have to acquire each week or month to be considered doing a good job over a 6 month or a year time period? Thank you,
Link Building | | fersu0 -
Does profile links work related to offpage SEO?
Hi All, Does profile links work related to offpage SEO? My website was linked to many profiles on sites and wanted to know if i need to cleanup or leave it as they are so they benefit? Thanks
Link Building | | jomin740 -
What is the process of link earning to avoid link building?
Hi All, I want process to earning links for new SEO 2014. Can anybody explain? Thanks, Akhilesh
Link Building | | dotlineseo0 -
Link building
I keep sending personal emails to website asking for a link form them but every one says no how do other website get so many links to there website whats the best software to use
Link Building | | homesandindustrial0 -
Blogs
I am thinking of starting a couple off site blogs for myself. 1 I might share some client information and link building and the other would be for me to rant. I was thinking about doing a wordpress or blogger blog, someone recommended Tumblr. Anyone have any suggestions?
Link Building | | ClickIt0 -
Why do internal, fake profiles on revebnation sit so high in their linking profile?
I was researching the link profile of Reverbnation to understand where they get most of their links from and a number of these fake reverbnation profiles showed up that seem to be about drugs- is this spam? Here are some examples: http://www.reverbnation.com/fan/tramadolfordepression http://www.reverbnation.com/page_object/page_object_bio/fan_1340318 There are about a dozen of these on their site. Super curious and would love any feedback or knowledge that may be out there! Thanks
Link Building | | Kendi0 -
Do you think it's a good idea to try to find synergy between clients for blog posts/citations/links, or should you keep clients away from each other?
Say you have for example three (in this case) clients, and: Client A sells red widgets Client B is a doctor Client C sellls blue widgets With some research, you find that: Red widgets (A) can make the process of blue widget creation (C) even more effective. Red widgets (A) can protect you from harmful things that doctors (B) are qualified to recommend that you stay away from. Furthermore, there are things that doctors (B) recommend that you do in order to maximize the benefits of red widgets (A) Blue widgets (C) carry with them certain potential health risks, which according to doctors (B) can be minimized using the following means Sometimes blue widgets (C) can be used to effectively repair red widget (A) factories ...and so forth. Sure you're really writing these articles to generate links and exchange authority, and frankly you started with "how can I find synergy between these clients?" rather than a with a great article subject that needed a citation which luckily happened to be another client, but the citations are legitimate and the clients are qualified to speak on the subjects where their expertise and interests overlap. Would you consider going ahead with this? Does anyone have any experience doing it? I could see potential pitfalls if clients were to interact with each other, but keeping yourself as the intermediary might well work and overall it seems like a decent way to grab low-hanging fruit as they say. What do you guys think?
Link Building | | PathMarketing0 -
Acquiring a link
once I get a list of links from ontolo or the link acquisition assitant here on seomoz what is the next step? do i email that site? what do i actually do to get acquire the link? thank you for answering this! I am new to link building and so new that I dont actually know the steps and need help from someone. thank you VIjay
Link Building | | vijayvasu0