Moving a lot of pdfs to main site. Worth trying to get them indexed?
-
On my main site we link to pdfs that are located on another one of our domains. The only thing that is on this other domain is the pdfs. It was setup really poorly so I am going to redesign everything and probably move it. Is it worthwhile trying to add these pdfs to our sitemap and to try and get them indexed? They are all connected to a current item, but the content is original.
-
Just wanted to +1 EGOL's answer. I would add the PDFs to your sitemap; it shouldn't take much work to index them and they should definitely capture organic traffic.
-
1.No the pdfs are not optimized. They are given to us from customers or manufacturers, we do not actually create them. Some of them are close to ten years old and we have thousands so going back and doing that would be extremely time consuming. Some of them are so technical we couldn't optimize them even if we wanted to.
2. They do not have any links or navigation. Do you have any thoughts on how to do that in bulk?
3. Many of these are diagrams, so unless we convert it to jpg I am not sure we could turn them into pages.
I am still mixed on if we should do this or not. I am wondering now if there is an easy way to embed them.
-
Questions.....
Have you optimized these pdfs, editing their properties so that they have a title and description? They often rank well in the SERPs if you do that.
Have you placed any links in these pdfs so that visitors can get to your site or relevant pages of your site in a single click? You can place your logo and website navigation at the top of the first page of a pdf and use it like any other webpage.
Have you thought about html pages on your site that hold the same information as the pdf and then use htaccess to apply rel=canonical to the pdfs so that any links to them count as links to the html page?
Now to your question.... If you use pdfs as racehorses instead of mules they can be incredibly valuable. So, by all means you should be using them as assets. If you use the information about you can add them to any domain and they will bring value to your primary website. You competitors can use them and bring value to your primary website.
Did you know that buy buttons from your shopping cart will work within pdf documents? You can sell ads in them or paid links if you are into blackhat.
Pdfs are really versatile. Pdfs accumulate and pass pagerank, linkjuice, anchor text, and all of those other link benefits. I've only said a few things about them here. Could say the same about xls, ppt, doc and many other file formats.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Having problem with multiple ccTLD sites, SERP showing different sites on different region
Hi everyone, We have more than 20 websites for different region and all the sites have their specific ccTLD. The thing is we are having conflict in SERP for our English sites and almost all the English sites have the same content I would say 70% of the content is duplicating. Despite having a proper hreflang, I see co.uk results in (Google US) and not only .co.uk but also other sites are showing up (xyz.in, xyz.ie, xyz.com.au)The tags I'm using are below, if the site is for the US I'm using canonical and hreflang tag :https://www.xyz.us/" />https://www.xyz.us/" hreflang="en-us" />and for the UK siteshttps://www.xyz.co.uk/" />https://www.xyz.co.uk/" hreflang="en-gb" />I know we have ccTLD so we don't have to use hreflang but since we have duplicate content so just to be safe we added hreflang and what I have heard/read that there is no harm if you have hreflang (of course If implemented properly).Am I doing something wrong here? Or is it conflicting due to canonicals for the same content on different regions and we are confusing Google so (Google showing the most authoritative and relevant results)Really need help with this.Thanks,
Intermediate & Advanced SEO | | shahryar890 -
Indexing isolated webpages
Hi all,
Intermediate & Advanced SEO | | Tarek_Lel
We are running a classifieds website.Due to technical limitations, we will probably not be able to list or search expired ads, but we still can view ad details view page if you landed on expired ad from external page (or google search results).Our concern is, if the ad page is still exists, but it's totally isolated from the website (i.e not found by search option on the website and no following site links) will google remove it from the index?Thanks, T0 -
Micro sites?
Hi, I have been speaking to seo firms regarding strategies and they mentioned setting up micro sites under domains that are relevant. i.e setting up armanidoamin.co.uk and we use it as a blog type site to update all info, product reviews, news relating to armani. Whats peoples thoughts on this? Does it work? Is it worth the effort? Im not so sure but obviously looking for ideas. Cheers
Intermediate & Advanced SEO | | YNWA0 -
It appears that Googlebot Mobile will look for mobile redirects from the desktop site, but still use the SEO from the desktop site.
Is the above statement correct? I've read that its better to have different SEO titles & descriptions for mobile sites as users search differently on mobile devices. I've also read it's good to link build, keep text content on mobile sites etc to get the mobile site to rank. If I choose to not have titles & descriptions on my mobile site will Google just rank our desktop version & then redirect a user on a mobile device to our mobile site or should I be adding in titles & descriptions into the mobile site? Thanks so much for any help!
Intermediate & Advanced SEO | | DCochrane0 -
Freshness Index?
Hi, I've been a member for a few months but this is my first entry. I typically build small portal websites to help attract more customers for small business approx. 5-7 pages and very tightly optimized around one primary keyword and 2 secondaries. These are typically very low competition. I do no link building to speak of. I don't keyword stuff or use poorly written content. I know that may be subjective but I believe the content I am using is genuinely useful to the reader. What I have noticed recently is the sites get ranked quite well to begin with e.g. anywhere from the bottom half of the first page to page 2-3 and they stick for maybe 2-3 weeks, and the client is very happy, they then just vanish. It's not just the Google dance either these sites don't typically come back at all or when they do they are 100+ I was advised this was due to the freshness index but honestly these sites are hardly newsworthy...just wondering if anyone had any ideas? Many thanks in advance.
Intermediate & Advanced SEO | | nichemarkettools0 -
Indexing an e-commerce site
Hi all, My client babyblingstreet.com. She sells baby and toddler clothing. Now a lot of the links on her site contain the same products. For instance: if you go to "What's new" you can find those same products in let's say her "Sale Items" link category. The real problem with this is let's say my client sells a green dress and someone accesses it through the "baby and toddler dresses" category. And let's say this URL has 10 links pointing to it. Now, let's say someone else accesses this same green dress through the "What's new" category. And let's say this particular URL has 10 links pointing to it. Instead of having 20 links pointing to one URL about the green dress, I now have 10 links pointing to one URL and 10 pointing to another URL even though both URLs feature the exact same green dress. In this particular example I would want to make the URL of the green dress in the "baby and toddler clothing" section be the canonical URL. So that means I would have to use this canonical tag on the green dress URL that's in the "what's new" category and let's say also the "sale items" category. This could get very tedious if my client has 200+ products. So I am wondering if I have to place a canonical tag on every URL that displays the green dress? More importantly, I would like to know other people's strategies for indexing e-commerce sites that have the same product featured in multiple categories throughout the site. I hope this makes sense. Thanks for your time.
Intermediate & Advanced SEO | | jenga110 -
Building a mobile site.
We are building a mobile site that will be launching in another month. I’m concerned that the mobile site will start catabolizing our traditional rankings. Is there a way to keep this from happening? Should we utilize the cross domain canonical tag and point back to the traditional site URLs?
Intermediate & Advanced SEO | | SEO-Team0 -
Getting Google to Correct a Misspelled Site Link...Help!
My company website recently got its site links in google search... WooHoo! However, when you type TECHeGO into Google Search one of the links is spelled incorrectly. Instead of 'CONversion Optimization' its 'COversion Optimization'. At first I thought there was a misspelling on that page somewhere but there is not and have come to the conclusion that Google has made a mistake. I know that I can block the page in webmaster tools (No Thanks) but how in the crap can I get them to correct the spelling when no one really knows how to get them to appear in the first place? Riddle Me That Folks! sitelink.jpg
Intermediate & Advanced SEO | | TECHeGO0