Outreach, Relationships and Link Development
-
We are a small inbound marketing team working in a very competitive industry with sites across the globe.
We work very hard on our content marketing and social media and find that we are lacking manpower when it comes to outreach to third party sites and industry leaders...
We were thinking of hiring a number of freelance marketers (individuals not agencies) to help us with this task.
Does anyone have any experience with similar issues? Have you worked with freelancer marketers or agencies globally?
Any recommendations would be appreciated.
-
When I ran the content marketing department for a successful agency in Dallas, I took our department down the precise path you now look at. I worked to identify (through social media interactions, in-person meetings at conferences and introductions by friends and acquaintances.)
What I found to be most successful was selecting individuals who had an understanding of PR. These folks can work wonders in helping you create, share and promote the types of content worthy of getting links and mentions. These are also the folks who are most likely to have the needed connections that can help the brands you work with attain meaningful traction.
When it comes to link building and outreach, mindset is as important is an important to the connections you hope to form.
RS
-
Using freelancers can be very successful--and it can also be a nightmare as well. What we typically recommend is that the more specific you are in what you want that freelancer to do the better. So, just asking them to get more links or work on outreach is setting yourself up for disaster.
If you are able to set up very specific tasks, use a task management system, and have the proper training in place then using freelancers should work out well for you.
-
I would recommend looking at sites and platforms like upwork and thumbtack. Depending on your location Thumbtack will help you find local freelancers if there are any in your area to contract work out to. Also, it could be beneficial to consider peopleperhour they seem to have a pretty large freelance base.
Just make sure you have detailed job descriptions and properly vet your candidates before making any hires.
-
Yes, we use freelancers for specific tasks. There are 1000's of great people out there, much better qualified than you think... We use freelancer.com, elance etc.
That said the first and safest place we have found and start looking is stay at home parents (usually mum's). Start in your own backyard.. they often only want to work 1-2 days a week and at their convenience. But they deliver in spades, over qualified, better contacts than you... etc etc.. and in expensive ...
Hope that assists.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
link building
https://www.youtube.com/redirect?q=https%3A%2F%2Fantena24.ro%2F
Link Building | | Tv2.ro
https://m.youtube.com/redirect?q=https%3A%2F%2Fantena24.ro%2F
https://t.me/iv?url=https%3A%2F%2Fantena24.ro
https://cr.naver.com/redirect-notification?u=https%3A%2F%2Fantena24.ro
https://panchodeaonori.sakura.ne.jp/feed/aonori/feed2js.php?src=https%3A%2F%2Fantena24.ro
https://tvtropes.org/pmwiki/no_outbounds.php?o=https%3A%2F%2Fantena24.ro
https://optimize.viglink.com/page/pmv?url=https%3A%2F%2Fantena24.ro
https://hobby.idnes.cz/peruanske-palive-papricky-rocoto-dlz-/redir.aspx?url=https%3A%2F%2Fantena24.ro
https://redirects.tradedoubler.com/utm/td_redirect.php?td_keep_old_utm_value=1&url=https%3A%2F%2Fantena24.ro
https://www.kaskus.co.id/redirect?url=https%3A%2F%2Fantena24.ro
https://salesevents.madison.com/go.php?article_id=108164&dealer_id=60&ga_id&promo_id=25&source=promotion&url=https%3A%2F%2Fantena24.ro
https://bbs.pku.edu.cn/v2/jump-to.php?url=https%3A%2F%2Fantena24.ro%2F
https://feeds.hanselman.com/~/t/0/0/scotthanselman/~/https:/antena24.ro
https://guru.sanook.com/?URL=https%3A%2F%2Fantena24.ro%2F
https://keyscan.cn.edu/AuroraWeb/Account/SwitchView?returnUrl=https%3A%2F%2Fantena24.ro
https://bukkit.org/proxy.php?link=https%3A%2F%2Fantena24.ro
https://nou-rau.uem.br/nou-rau/zeus/auth.php?back=https%3A%2F%2Fantena24.ro%2F&go=x&code=x&unit=x
https://redirect.camfrog.com/redirect/?url=https%3A%2F%2Fantena24.ro
https://auth.she.com/logout/?callback=https%3A%2F%2Fantena24.ro&client_id=8
https://bugcrowd.com/external_redirect?site=https%3A%2F%2Fantena24.ro
https://wikimapia.org/external_link?url=https%3A%2F%2Fantena24.ro
https://www.earth-policy.org/?URL=https://antena24.ro
https://m.ok.ru/dk?st.cmd=outLinkWarning&st.rfn=https%3A%2F%2Fantena24.ro%2F
https://m.ok.ru/dk?st.cmd=outLinkWarning&st.rfn=https%3A%2F%2Fantena24.ro
https://wfc2.wiredforchange.com/dia/track.jsp?v=2&c=hdorrh%2BHcDlQ%2BzUEnZU5qlfKZ1Cl53X6&url=https%3A%2F%2Fantena24.ro%2F
https://www.fuzokubk.com/cgi-bin/LinkO.cgi?u=antena24.ro
https://ipv4.google.com/url?q=https%3A%2F%2Fantena24.ro
https://ditu.google.com/url?q=https%3A%2F%2Fantena24.ro%2F
https://www.google.com/url?sa=t&url=https%3A%2F%2Fantena24.ro
https://m.verywed.com/redirect.php?url=https://antena24.ro/
https://www.projekt-office.ch/?URL=https://antena24.ro
https://mobile.myprice74.ru/redirect.php?url=antena24.ro
https://www.libenar.it/?URL=https://antena24.ro/
https://feeds.osce.org/~/t/0/0/osceofficetajikistan/~/https:/antena24.ro
https://feeds.gty.org/~/t/0/0/gtyblog/~/https:/antena24.ro
https://feeds.marinsoftware.com/~/t/0/0/marininsights/~/https:/antena24.ro
https://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=60610D15439B4103A0BF4E1051EDCF8B&url=https%3A%2F%2Fantena24.ro%2F&c=12807976268214810202&mkt=en-us
https://maps.google.bj/url?q=https%3A%2F%2Fantena24.ro%2F
https://www.google.bj/url?q=https%3A%2F%2Fantena24.ro%2F
https://www.htcdev.com/?URL=antena24.ro
https://maps.google.mu/url?q=https%3A%2F%2Fantena24.ro%2F
https://mitsui-shopping-park.com/lalaport/ebina/redirect.html?url=https%3A%2F%2Fantena24.ro%2F
https://images.google.co.uk/url?sa=t&url=https%3A%2F%2Fantena24.ro%2F
https://maps.google.co.uk/url?sa=t&url=https%3A%2F%2Fantena24.ro%2F
https://google.co.uk/url?sa=t&url=https%3A%2F%2Fantena24.ro%2F
https://results.dogpile.com/search/web?q=antena24.ro
https://www.ask.com/web?q=antena24.ro
https://search.aol.com/aol/search?s_chn=prt_bon&q=antena24.ro
https://duckduckgo.com/?q=antena24.ro&ia=web
https://www.bing.com/search?q=antena24.ro
https://search.yahoo.com/search?p=antena24.ro
https://search.yahoo.co.jp/search?p=antena24.ro1 -
GWT Lists URLs with links to my site, but those URLs don't have links to my site
There are a number of URLs that show up for my website in Webmaster Tools as having links to my site when in fact they don't. I know this to be a fact because I actually wrote some of the sites that Google is saying are linking to my site and I know there isn't any links on the specific pages to that site. For example, the site in question is: https://www.liftproducts.com/ As an example, Google is saying that about 100 URLs from https://www.lift-tables.net/ are linking to it when, I'm fairly confident that there is only 1 link to it found here: https://www.lift-tables.net/info.php?countrytabs=3 Yet Google says links exist on this (and many more) page: https://www.lift-tables.net/liftproducts/max-lift/lpt4w-030-48.php I thought at first it might have been due to linking to a image file directly instead of locally hosting it, but after checking the source, that's not the case. I am also seeing this type of non-linking being reported on sites I have no clue what they are. For example, some Spanish site about tandem bicycles is being listed as linking to liftproducts.com: http://206-225-85-34.dedicated.abac.net/tandem/inc Yet I can find no evidence of an actual link existing. Am I missing something here? Any insight of why this is happening and how I can clean up my link signature would be appreciated.
Link Building | | Nivik231 -
Followed links bad?
I send press releases through 2 different press release agencies. I noticed in the past year or so that one of the agencies started tagging all of the links in my press release with rel=nofollow while the other did not. I couldn't figure out why, so I actually called the "nofollow" agency...they told me that they do this because it is actually BETTER for SEO and that google would penalize you for creating new press releases that do not contain "nofollow" tag.. and that this was done as a result of some recent change to google's algorithm....now I do not know who to believe. Has anyone else heard of this issue and maybe could this be specific to press releases?
Link Building | | TrueResults1 -
Link Building
Hi Mozzers, I work for an IT company specialising in outsourcing Cisco Engineers worldwide. Due to being involved heavily in outsourcing, I'm finding it impossible to generate genuine and organic links to our website. My question is that is it essential to have back links back to our website to achieve high search engine rankings? I'm unable to get clients and other partners to provide links as we're the outsourced company,but I can get backlinks from unrelated c ompanies. For example we're running a CSR initiative with a National Gym relating to health & fitness, also links from our web designers etc... Do these links have any type of value? Any help and feedback would be greatly appreciated. Jason 🙂
Link Building | | 4Cornernetworks0 -
If you discount a subscription when the client links to you, does that classify as a paid link?
For example, we all subscribe to MOZ, but if we received a 25% discount on our subscription if we linked back, would that be considered by Google as a paid link, or would it be seen as a sales tool / promotion?
Link Building | | JonathanSmith0 -
"Activating" Links - Do External Links Have to Be Clicked On to Really Have Value?
I heard an SEO talk about the concept of "activating" a link - meaning that if an external link to your site exists, but google doesn't detect that it has gotten any actual clicks, they will significantly discount or ignore the value of the link. Obviously between Chrome, toolbars, and GA, google does have a lot of ways to detect whether a link has gotten clicks. What is the SEOmoz take on this issue?
Link Building | | kbrake0 -
Outsource Link Building?
Currently we are in the process of creating a new ecommerce website. The site is not live yet, but we have done all of the planning and brainstorming and now are just doing all of the dirty work to get things ready to go live. We are devoting a lot of time on merchandising and developing the site, but currently do not have the resources to put together a good link building campaign in house. Does anyone have any recommendations for outsourcing the link building? The last thing we want is to hire someone that submits to bad neighborhoods and only directories. Is there a good, better, best scenario we should be looking at for pricing, ect? Obviously, like most who are starting a new site, cost is an issue at least until the site gives some sort of sign of life. Also, we are in the Pittsburgh area. We don't need to go local with this, but if there is someone particularly good in the area it would be nice. Thanks in advance.
Link Building | | ClaytonKendall0