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Set-up remarketing through Analytics or Adwords?

Paid Search Marketing

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E2E Subscriber last edited by

I am setting up a remarketing campaign and wonder if anyone has any thoughts on whether to do this via Analytics or Adwords? Doing it through Analytics appears to be more straight forward - and I like the idea of broadening the data set that comes from an Analytics report. I therefore I wonder if it comes down to personal preference? Would be grateful to any thoughts for or against.
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E2E Subscriber @Alick300 last edited by

Thank you for your response Alick300 - I am favoring Analytics for all the reasons you state and I really appreciate you taking the time to answer my query.
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E2E Subscriber @Tymen last edited by

Thanks Tymen - I appreciate your feedback and taking the time to respond (even if my question could have been worded a little better re: the setting up of the account!).
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Alick300 last edited by

Hi,

Analytics Remarketing audiences can be created more granular level. Means Audiences can be created on the basis of Analytics Metrics and dimensions:- Visit Duration, Browser, Operating System, Country/Territory, City, and Goal Completions.
whereas through Adwordd you can create your audiences based on your pages.

Thus, it depends on you which one is better for you based on your requirements.

Hope this helps.

Thanks
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Tymen last edited by

Hi P.

You can not run a campaign with Analytics. You can run a campaign with Adwords using data from Analytics which is a very good idea! I personally retarget on different groups; "visit shopping cart", "more than 5 min on site" "suggested target from analytics" etc...

Good luck!

Tymen
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Where I can find the line/rule that removes the special URL parameters like Adwords' ?gclid?

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RewriteEngine on #RewriteCond %{HTTP_HOST} ^beta|livescore.mysite.com [NC]
#RewriteRule ^(.) - [L]
RewriteCond %{HTTP_HOST} !^www.mysite.com [NC]
RewriteRule ^(.)$ http://www.%{HTTP_HOST}/$1 [R=301,L] RewriteRule ^(R|S)-$ / [R=301,L] RewriteRule ^index.php/(.*)$ / [R=301,L] #group/category/country/region/city/area - redirect error pages
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#/category/country - redirect error pages
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RewriteRule ^real-estate-listings(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
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RewriteRule ^rent/apartments/vietnam/ho-chi-minh-city/serviced-apartment-for-rent-in-Ho-Chi-Minh-City$ /rent/serviced-apartments/vietnam/south/ho-chi-minh-city [R=301,L]
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RewriteRule ^rent/apartments/vietnam/ho-chi-minh-city/apartment-for-rent-in-Saigon$ /rent/apartments/vietnam/south/ho-chi-minh-city [R=301,L]
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RewriteRule ^makati-condominiums$ /buy/condominiums/philippines/national-capital-region/makati [R=301,L]
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RewriteRule ^registration/confirm/key=([a-zA-Z0-9]{150})/code=([a-zA-Z0-9]{5})$ index.php?cmd=register&act=registerConfirm&key=$1&code=$2 [L] #--new terms and conditions
RewriteRule ^terms-and-conditions.php$ index.php?cmd=termsAndConditions [L] #--new privacy policy
RewriteRule ^privacy-policy.php$ index.php?cmd=privacyPolicy [L] #--new contact us
RewriteRule ^contact-us.php$ index.php?cmd=contactUs [L] #--new site map
RewriteRule ^sitemap.php$ index.php?cmd=siteMap [L] #--new login
RewriteRule ^members/login.php$ login.php [L] #--new map page
RewriteRule ^rss$ index.php?cmd=rss [L] #--new links page
RewriteRule ^resources.php$ index.php?cmd=links [L]
RewriteRule ^links.php$ /resources.php [R=301] #--new links2 page
RewriteRule ^resources2.php$ index.php?cmd=links2 [L] #--new results page
RewriteRule ^results.php$ index.php?cmd=results [L] #--careers page - 25-Mar-2013
RewriteRule ^careers.php$ index.php?cmd=careers [L] #-Root
RewriteRule ^residential-properties/$ /residential-properties [L,R=301]
RewriteRule ^residential-properties((/)([0-9]+))?$ index.php?cmd=divisionsRoot&mainDivision=1&page=$3 [L]
RewriteRule ^commercial-properties/$ /commercial-properties [L,R=301]
RewriteRule ^commercial-properties((/)([0-9]+))?$ index.php?cmd=divisionsRoot&mainDivision=2&page=$3 [L]
RewriteRule ^short-term-rentals/$ /short-term-rentals [L,R=301]
RewriteRule ^short-term-rentals((/)([0-9]+))?$ index.php?cmd=divisionsRoot&mainDivision=1&str=1&page=$3 [L]
RewriteRule ^buy/$ /buy [L,R=301]
RewriteRule ^buy((/)([0-9]+))?$ index.php?cmd=divisionsRoot&group=2&page=$3 [L]
RewriteRule ^rent/$ /rent [L,R=301]
RewriteRule ^rent((/)([0-9]+))?$ index.php?cmd=divisionsRoot&group=1&page=$3 [L] #--
#str/COUNTRY/SORT
RewriteRule ^short-term-rentals/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&str=1&sort=$2&page=$5 [L] #str/COUNTRY/REGION/CITY/SORT
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&str=1&sort=$4&page=$7 [L] #str/COUNTRY/REGION/CITY/AREA/SORT
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&str=1&sort=$5&page=$8 [L] #str/COUNTRY/REGION/CITY/AREA
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&str=1&page=$7 [L] #str/COUNTRY/REGION/CITY
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&str=1&page=$6 [L] #str/COUNTRY
RewriteRule ^short-term-rentals/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&str=1&page=$4 [L]
#-- #--
#buy|rent/residential|commercial/COUNTRY/REGION/CITY/AREA/SORT
RewriteRule ^rent/residential-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=1&page=$8 [L]
RewriteRule ^buy/residential-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=2&page=$8 [L]
RewriteRule ^lease/commercial-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=1&page=$8 [L]
RewriteRule ^buy/commercial-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=2&page=$8 [L] #buy|rent/residential|commercial/COUNTRY/SORT
RewriteRule ^rent/residential-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&sort=$2&group=1&page=$5 [L]
RewriteRule ^buy/residential-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&sort=$2&group=2&page=$5 [L]
RewriteRule ^lease/commercial-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&sort=$2&group=1&page=$5 [L]
RewriteRule ^buy/commercial-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&sort=$2&group=2&page=$5 [L] #buy|rent/residential|commercial/COUNTRY/REGION/CITY/AREA
RewriteRule ^rent/residential-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&group=1&page=$7 [L]
RewriteRule ^buy/residential-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&group=2&page=$7 [L]
RewriteRule ^lease/commercial-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&group=1&page=$7 [L]
RewriteRule ^buy/commercial-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&group=2&page=$7 [L] #buy|rent/residential|commercial/COUNTRY
RewriteRule ^rent/residential-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&group=1&page=$4 [L]
RewriteRule ^buy/residential-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&group=2&page=$4 [L]
RewriteRule ^lease/commercial-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&group=1&page=$4 [L]
RewriteRule ^buy/commercial-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&group=2&page=$4 [L] #--
#buy|rent/residential|commercial/CATEGORY/COUNTRY/REGION/CITY/AREA
RewriteRule ^rent/residential-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2®ion=$3&city=$4&area=$5&category=$1&group=1&page=$8 [L]
RewriteRule ^buy/residential-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2®ion=$3&city=$4&area=$5&category=$1&group=2&page=$8 [L]
RewriteRule ^lease/commercial-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2®ion=$3&city=$4&area=$5&category=$1&group=1&page=$8 [L]
RewriteRule ^buy/commercial-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2®ion=$3&city=$4&area=$5&category=$1&group=2&page=$8 [L] #-CITY
#-REGION #buy|rent/residential|commercial/CATEGORY/COUNTRY
RewriteRule ^rent/residential-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2&category=$1&group=1&page=$5 [L]
RewriteRule ^buy/residential-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2&category=$1&group=2&page=$5 [L]
RewriteRule ^lease/commercial-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2&category=$1&group=1&page=$5 [L]
RewriteRule ^buy/commercial-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2&category=$1&group=2&page=$5 [L]
#-- #--
#rent|buy/CATEGORY/COUNTRY/REGION/CITY/AREA/SORT
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([0-9a-z(),.-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&area=$5&category=$1&sort=$6&page=$9 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([0-9a-z(),.-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&area=$5&category=$1&sort=$6&page=$9 [L] #rent|buy/CATEGORY/COUNTRY/REGION/CITY/SORT
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&category=$1&sort=$5&page=$8 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&category=$1&sort=$5&page=$8 [L] #rent|buy/CATEGORY/COUNTRY/REGION/CITY/AREA
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()'-]+)/([a-z()-]+)/(([a-z(),.-]+)(-[0-9]+)?)(/|/1)$ /rent/$1/$2/$3/$4/$5 [R=301,L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()'-]+)/([a-z()-]+)/(([a-z(),.-]+)(-[0-9]+)?)(/([\d]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&area=$5&category=$1&page=$9&etc=test [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()'-]+)/([a-z()-]+)/([0-9a-z(),.-]+)/$ /buy/$1/$2/$3/$4/$5 [R=301,L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()'-]+)/([a-z()-]+)/(([a-z(),.-]+)(-[0-9]+)?)(/([\d]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&area=$5&category=$1&page=$9&etc=test2 [L]
#RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()'-]+)/([a-z()-]+)/([0-9a-z(),._-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&area=$5&category=$1&page=$8 [L] #rent|buy/CATEGORY/COUNTRY/REGION/CITY
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/$ /rent/$1/$2/$3/$4 [R=301,L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&category=$1&page=$7 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/$ /buy/$1/$2/$3/$4 [R=301,L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&category=$1&page=$7&etc=TEST [L] #-REGION #rent|buy/CATEGORY/COUNTRY/SORT
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2&category=$1&sort=$3&page=$6 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2&category=$1&sort=$3&page=$6 [L] #rent|buy/CATEGORY/COUNTRY/
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/$ /rent/$1/$2 [R=301,L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2&category=$1&page=$5 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/$ /buy/$1/$2 [R=301,L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2&category=$1&page=$5 [L] #rent|buy/COUNTRY
RewriteRule ^rent/([a-z,-]+)/$ /rent/$1 [R=301,L]
RewriteRule ^rent/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain_categories&mainDivision=1&country=$1&group=1&page=$4 [L]
RewriteRule ^buy/([a-z,-]+)/$ /buy/$1 [R=301,L]
RewriteRule ^buy/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain_categories&mainDivision=1&country=$1&group=2&page=$4 [L]
#-- <files 403.shtml="">order allow,deny
allow from all</files> deny from 173.245.84.49
deny from 92.40.44.99
deny from 92.41.197.133
deny from 41.58.53.131
deny from 41.184.129.141
deny from 112.135.153.58
deny from 41.138.169.191
deny from 41.58.19.87
deny from 199.58.164.113
deny from 41.71.158.188
deny from 81.149.227.17
deny from 95.211.231.222
deny from 41.58.196.39 Thanks in advance!
Paid Search Marketing | | esiow2013

0
Can I pass keyword match type through the Adwords dest URL?

Hi guys, I'm currently using duplicates of the same keyword with different match types, and I'd like to pass the keyword match type through the query, the same way I can pass the keyword and creative. ie. http://my.site.com/?kw={keyword}&kwmt={matchtype}&aid={creative} As far as I can tell, Google allows you to pass the keyword, creative (ad id), network and a mobile flag. Microsoft allows you to pass the match type and and ad id, and I want to be able to do the same in my Adwords. Is this is possible, or is the only way to create different ad groups for each match type and pass a custom query? Cheers, Jez
Paid Search Marketing | | jez000

0
Adwords Bulk Discount

Had a few calls recently from agencies offering bulk discount on Google Adwords spends if we pass management over to them and spend more than £5,000 ($7,500) a month, they claim they can offer a 5% discount over what we're currently paying... Can't find anything about this, does Google offer such a deal to agencies?
Paid Search Marketing | | digitalarts

0
Proportion of traffic from adwords vs organic search

Hi People, I wanted to know if anyone knows what typical click through rates of paid vs organic search results are. We seem to be experiencing a very low click through rate with our organic search results versus our adwords and it seems to be getting worse. For example our website www.natureshop.co.uk ranks 4th for the search phrase "icebreaker" in google.co.uk (and we are the first online retailer). We are the first adwords listing as well. For the past 3 months we have had 867 clicks through our organic listing and yet with adwords we had 14,000 clicks. This seems pretty strange to me. Both have conversion rates of around 5%. Do you think these sorts of stats are becoming the norm for brand based searches? (icebreaker is a merino wool clothing brand). Adwords also says that there were around 125,000 impressions of this phrase in the search network for this period. Which means with a ranking of 4th our click through rate is less than 1%? If anyone else can share their experience or provide some commentary on this it would be much appreciated. Thanks in advance Conrad Cranfield
Paid Search Marketing | | ConradC

0
Tweaking Adwords

Hi, I want to understand how one can tweak adwords and make first line long. I am showing the example as attachment. Please check and guide. Is this ethical ? Regards, Preet adwords.jpg
Paid Search Marketing | | PreetSibia

0