Conversion rates by browser & OS - any feedback/experts/experience?
-
Hi,
Ive been evaluating conversion rates by operating system and by browser for a client. Ive picked up significant and somewhat disturbing trends.
As you'd expect the bulk of traffic is coming from a Windows/Internet Explorer combination. This is unfortunately one of the worst combinations (Windows/Firefox & Windows/Safari did worse. Chrome/Windows was significantly the best combination with Windows).
Windows also performs much worse than Mac. E.g. Windows/Firefox performs worse than Mac/Firefox. Overall conversion rate for Mac is 7.07% compared to 5.69% Windows. This is based on hundreds of thousands of visits and equates to tens of thousands of dollars difference in revenue.
Generally later versions of browsers perform better on both main operating systems e.g IE 9.0 converts at 6.33% compared to 8.0 at 5.80% on Windows and Firefox 4.01 on the Mac converts at 7.57% compared to 3.6.16 at 6.54% (although this dataset is smaller than Windows/IE).
Page load speeds (recorded in the clients analytics) are significantly faster on Mac than Windows (as expected really).
Being Windows/IE and specifically Windows IE8 represents the bulk of traffic should we be addressing this? Will any optimisation negatively affect better performing Mac/Browser combinations? Understanding that Mac users equate to 'better' converting visitors - what else could be done there?
Anyone have thoughts or experience on optimising pages for improved conversion rates via IE and Windows?
Thanks in advance,
Andy
-
I think its possible but its also heck of a generalisation and given the considerable extra $'s available by findng and fixing even the smallest of possible technical issues e.g. optimising page load for IE (perhaps IE renders javascript or images slower?) im keen to try and find out.
-
Aren't these conversation rates a simple representation of the type of user that is using a specific browser? Chrome / Firefox tend to be more tech savvy users, that are probably more likely to convert no matter what your conversion goals are (especially if your primary goal is to sell stuff online).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Is My Traffic Going Up But My Alexa Rating Getting Worse?
I am curious why my Alexa rating has been getting worse over the last few weeks. My organic traffic is up, direct visits and social networking visits are up but my Alexa has been getting worse and worse. Is anyone having the same problem? Any feedback would be helpful. Thanks.
Reporting & Analytics | | Videogamefan0 -
Bounce Rate Reduce day by day? how?
Hi, I have implemented enhance ecommerce with tag manager after that all working fine but bounce rate suddenly started reducing. Then again i implemented ehance ecommerce then mobile bounce rate also started reducing. As per me tag assistant showing okay. Can you please check my attached site and let me know the issue? Thanks! John
Reporting & Analytics | | varo0 -
Does Google Analytics track conversions in real time?
Looking at the section: Conversions > Goals > Overview - does Google Analytics provide real time / same day metrics for this conversion data or does it take 24 hrs?
Reporting & Analytics | | Rich_Coffman0 -
Strange Spike in Direct / None traffic
Over the past week or so, my client's Australian personal training website has experienced a dramatic spike in Google Analytics sessions (see attached screenshot). All the visits are coming from various states in the US and via the "Direct / None" source. All the visits are less than 1 second in duration so I'm assuming it's coming from some sort of automated bots. I'm worried for a couple of reasons: A) Could somebody be deliberately spamming the site to adversely affect our rankings? B) How do I get rid of this traffic from our analytics reports? 7kwsJnB
Reporting & Analytics | | Dave_Eddy0 -
Uptick in not tracked conversions / anyone have a list of things that google analytics will not track
There seems to have been an uptick in users on our site not being tracked in Google Analytics cause I see a lot more un-tracked revenue in the last 6 months then I used to. I know analytics is still working as it has been tracking a normal amount of visits but I assumed there might be a reason less would be actually showing up in analytics (mabye a change is what is being reported as organic). I know a lot of stuff goes into "not provided" such as logged in search and stuff like that but is there a list of all of the ones that go into not provided and all that just do not get tracked (javascript not enabled, iOS?). If it could be something else as well let me know. Thanks for the help!
Reporting & Analytics | | Gordian0 -
Goals and Conversions in Multi-Channel-Funnel
Hi, we defined several goals in Google Analytics, and the reported amount of conversions seems to be correct. Today, I switched into the multi-channel funnel to look at assisting conversions etc.. There, the total number of conversions is higher than the amount of conversions in our goal-section (807 vs. 734). Did I miss something? I always thought the numbers should be the same? Any idea why they differ that much (time span was 14 days)... Thanx...
Reporting & Analytics | | accessKellyOCG0 -
Looking for a Drupal module to track conversions...
I don't use drupal very often, so I'm looking for some help. We manage two sites in drupal, and the way they are set up, it creates a new thank you page every time someone fills out a contact form. The thank you page displays the information that was entered, so I assume it is necessary to create a page to do this (this was set up before I came on board). What I'm trying to do is track conversions in analytics by thank you page, but because a different node is created for every page, it makes things really difficult. My guess is that there's some kind of module or shortcut that could make this easier. Do any of you know of something, or preferably, is there something you're using that you'd endorse? Thanks for your help. -Adam
Reporting & Analytics | | DeliaAssociates0 -
What impact will Google's 10/18/2011 announcement of 'Making Search More Secure' have on the ability to track specific keyword queries via Analytics?
The full announcement is here: http://googleblog.blogspot.com/2011/10/making-search-more-secure.html My concern is that the ability for Google Analytics to parse information on specific keyword queries will be diminished. The article hints that Google Webmaster Tools will be exempt from the problem, and I've never relied on Webmaster tools as a go-to for tying specific keyword queries to Goal Tracking (form submissions and sales). The community's thoughts on this one are appreciated. 🙂
Reporting & Analytics | | MKR_Agency0