Community Discussion - Are URL profilers worth the investment in time and effort?
-
In a recent post, Craig Bradshaw shared how creating a URL profiler can work wonders for brands looking to learn what links competitors have attained and which links your brand should be trying to acquire.
We're wondering if your marketing team has made use of URL profiiers, for your brand or the brands you support, and if so have you found them to be worthwhile?
RS
-
I've used URL profiler to for a content audit on our own site. It helped us to identify the areas of our site that needed to get cleaned up, and more importantly, which pages had thin content. It was also helpful when trying to prioritize which sections to do first.
Craig's article highlights another useful way to utilize the tool, looking forward to trying it out.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are topic clusters a good use of time/energy?
I'm learning about topic clusters, and not sure if it's a good use of time/energy, but first want to make sure I understand the concept. Topic Clusters You have a main blog, or marketing web page, such as "The holistic solution for a healthy cat" where you actually sell a thing, let's say an imagine "Monthly Cat Health Everything Box" subscription. Now that page is ranking poorly and already optimized for SEO on "healthy cat" type words. So, you then go in and create a bunch of sub-pages or blogs on dome same website/domain for like Best Cat food for Main Coons, How to get lazy cats to exercise, etc. Each one will a single link up to the main blog or page. Now you're getting Google authority "weight" on "healthy cat" in a bunch of other blogs that all link to the main blog/page. This will increase your topic authority on "healthy cat" and you'll get more organic visits on the main "The holistic solution for a healthy cat" page/blog. Is the above accurate? Or am I failing to understand the concepts of topic authority and topic clusters correctly? Does this work well? Is it a good use of time/energy? Thanks!
Content Development | | bill-something
-billb0 -
Updating Content - Make changes to current URL or create a new one?
I'm working with a content team on a job search guide for 2019. We already have a job search guide for 2018. Should we just edit the content of the job search guide for 2018 to make it current for 2019, which means the job search guide for 2018 would not exist anymore or should we keep the 2018 guide and just create a new web page for the 2019 guide that way both exist. We currently rank very well for the 2018 job search guide.
Content Development | | Olivia9541 -
No URL for my blog?!!!
I use a website provider for my website. Sadly, although it has an integrated blog, the blog posts title does not get included in the URL. So now, with my limited knowledge of SEO I'm wondering if blogging is still worth it? Any thoughts Greatly appreciated! 🙂
Content Development | | MissThumann0 -
Community Discussion: Can 10x content be short-form content?
In his (intentionally very short) post on Tuesday, Rand makes the case that long-form content isn't necessarily great content: "Rather than applying a tactic like long-form content universally or setting length as the bar (or even a metric) for greatness, we instead match our content to our audience's needs and our business/personal goals. 700 more words will not help you reach your goals any more than 7 more words. Create content that helps people. Do it efficiently. Never write an ultimate guide where a single image could more powerfully convey the same value. Trust me; your audience and your bottom line will thank you." I think this is something we all struggle with as online marketers, in one way or another. As someone who casually consumes online content on a regular basis, this also resonates with me on a personal level. I'm curious, what are your hesitations with focusing on shorter-form content that packs a wallop, and what excites you about it? Can you think of any examples of content you've come across that you consider 10x short-form content?
Content Development | | Christy-Correll7 -
Is there an upper bound on the number of links an url might get in a day?
There are link spammers and programs like GSA and others, that automate linkbuilding, and I was wondering if anybody ever had a penalty because a page on his site is getting too many references (links). I am not talking about spamming here. So provided that the links are coming from relevant, unique sources, but you do an over excessive campaign, and you seem to be getting too many backlinks, can it negatively affect SEO? Alternatively: is there an upper bound on the number of links you try to build in a day when you are doing linkbuilding?
Content Development | | snetface0 -
Wordpress Overly Dynamic URLs
Moz is giving me an overly dynamic URL warning for around 30 or so of these on our blog. http://blog.domain.com/?page=products&do=domain-com-looks-like-a-blog-title I have no idea what's causing this, we have the permalinks set up for category/post and are running yoast. Anyone have any idea what it is? And how can I stop them being crawled. They link to the blog homepage when clicked, which is set to canonical in the head so it shouldn't do any harm - but i'd like to remove them all the same. Will /Disallow /?=page work in robots.txt?
Content Development | | SolopressPrint0 -
What is Moz Community and Blog Commenting System Built on?
Hi, I love the Moz blog and community so I'm just curious what it is built on. Is it built on something like a bbPress or is it custom system built in-house? Thanks!
Content Development | | fbchris0 -
What is your favorite SEOmoz blog post of all time? And why?
I'll go with this post by Rand: White Hat SEO: It F@$#ing Works
Content Development | | ThomasHgenhaven1
