Community Discussion - Are URL profilers worth the investment in time and effort?
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In a recent post, Craig Bradshaw shared how creating a URL profiler can work wonders for brands looking to learn what links competitors have attained and which links your brand should be trying to acquire.
We're wondering if your marketing team has made use of URL profiiers, for your brand or the brands you support, and if so have you found them to be worthwhile?
RS
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I've used URL profiler to for a content audit on our own site. It helped us to identify the areas of our site that needed to get cleaned up, and more importantly, which pages had thin content. It was also helpful when trying to prioritize which sections to do first.
Craig's article highlights another useful way to utilize the tool, looking forward to trying it out.
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