Community Discussion - Are URL profilers worth the investment in time and effort?
-
In a recent post, Craig Bradshaw shared how creating a URL profiler can work wonders for brands looking to learn what links competitors have attained and which links your brand should be trying to acquire.
We're wondering if your marketing team has made use of URL profiiers, for your brand or the brands you support, and if so have you found them to be worthwhile?
RS
-
I've used URL profiler to for a content audit on our own site. It helped us to identify the areas of our site that needed to get cleaned up, and more importantly, which pages had thin content. It was also helpful when trying to prioritize which sections to do first.
Craig's article highlights another useful way to utilize the tool, looking forward to trying it out.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it worth it to compete with a big competitor starting from scratch?
Dear all, I'd like to know if you think it'd be worth it to compete with a relatively big competitor (160k backlinks from 2.4k domains, citation flow 47, trust flow 43, class C IPs 1.2k) whose niche is however something I have sufficient knowledge of (how-tos and technology) starting from scratch. I am particularly interested because such domain exploits a niche language I have good fluency of (and in which there surely is somewhat less competition, particularly about how-tos and technology, compared to English). Until now I have managed a very small niche domain in my spare time (genre-specific music), which however being so specific, couldn't but have a modest amount of visitors even if ranking high on Google. On the other hand, it's been years I have been closely watching that domain I'd like to compete with (it has around 8k how-tos with good SEO but average or below average outdated content taken from various unquoted sorces, something I'd easily create myself in a few months worth of work, or even sooner with the help of a few collaborators, that domain itself is run by just a couple of people) and consistently ranks its how-tos and comparison on top positions in its niche, yielding most of its revenue in header bidding. Never seriously thought about competing in its niche until I heard about their last year's turnover, had the usual thought ("If I just did it myself! What was I thinking to?") and met a good coder I am grateful to and which I feel could be the right person to take care of the website's backbone. The template they use is nothing overly complicated, it just has the main optimizations one would use to decrease load time and not trigger Google with too many banners. The main doubts I have is if such a domain, having larger economic resources than me, could eventually sink mine (with techniques like giving me plenty of spammy backlinks or something like that) once it finds out I am competing and getting closer than they'd like, or since their texts are already quite good SEO'd, their strongest assurance could be that I'd have to sacrifice too many keywords in order to create my content without having my reworkings seem close enough to theirs to allow a lawsuit against me? Thank you Frank
Content Development | | Frank_Smith1 -
No URL for my blog?!!!
I use a website provider for my website. Sadly, although it has an integrated blog, the blog posts title does not get included in the URL. So now, with my limited knowledge of SEO I'm wondering if blogging is still worth it? Any thoughts Greatly appreciated! 🙂
Content Development | | MissThumann0 -
Community Discussion - Should low-cost content providers be seen as viable options for content marketers?
Hello there, In the latest YouMoz post, "Case Study: How We Gained More than 100 Links for a Travel Website via Content Marketing," Tom McLoughlin recommends an idea for content creation that is sure to elicit strong opinions from all sides: "Websites like Fiverr and Upwork are fantastic resources for finding freelancers who do great work. It simply takes a bit of initial time to sift through and separate the wheat from the chaff. Once that’s done, give the freelancers a detailed brief and tell them exactly what you want." What's your opinion? Have you had good experiences using these sites? If so, what have you found as the keys to making the working relationship a success.
Content Development | | ronell-smith1 -
I work on a uk decorating website with five of our own bloggers all of which reside on the home page of the website on their own separete blogging urls as sub domains - is this a good idea or would google not like this from an seo point of view?
Should blogs that are part of an overall content site be on separate sites and link in or is it ok to promote them as content on the home page of the site and take users off to their own url to view the site. Is this good practise for seo?
Content Development | | Pday0 -
Ideas for Redesigning, Relaunching, and Revitalizing a Community of Bloggers
As a longtime user (now the owner) of a great site that was down a few times over the last couple of years I am looking for advice on how to let the over 100,000 members that have used us know that we are back and now supported fully by a team of people that love the site and what we stand for (quality, curated content and blog carnivals). We did a complete redesign, removed old carnivals, removed inactive users, deleted lower quality carnivals, and fixed some portions of the site that were less than optimal (aka broken). Should we attempt to email everyone, or let them naturally come back? In case it's not clear, we are from BlogCarnival.com.
Content Development | | blogcarnival0 -
Is it worth to change a blog from a subdomain to subfolder?
We have a blog in a subdomain since some years and we are thinking about moving it to a subfolder, to see if we can boost the main domain (incoming links + fresh content). Could be worth it?
Content Development | | Montse0 -
Wordpress Duplicate Pages/ URL's - Help !
Hi guys, I have been running SEOMoz for just over a month and slowly cleaning up one of my Wordpress Blogs. While going through the crawl reports I have noticed that I have duplicate pages showing on the crawl. For example, the main post would be; www.xxxxx.com/blog/post-title Then I see another URL which would be; **www.xxxx.com/blog/page/59 ** When I click on either URL it goes back to the actual post title URL. What's with these page URL's ? Isn't these two URL's showing duplicate content to the search engines ? Any suggestions would be greatly appreciated.
Content Development | | dcc0 -
Opinions for the Long URL strings in WordPress Blogs.
We use Wordpress for our agency Blogs. The URL's are very long and the Moz does not like the long URL's. Should we use the stubby, short Wordpress URL's for each blog post? Is there a "Best Practice" for how one should use the Wordpress URL string?
Content Development | | theideapeople0