Recent drop in SERP from #1 to #2\.
-
Our #1 priority keyword, which we've ranked #1 for years, suddenly we're #2. And, the page listed above us doesn't seem to be even compete. Moz On-Page has us at an A and them at a C. When I review the html, I don't even seem any exactly keyword match or matching text on the page. I checked are ranking last week and didn't notice any change - so I've narrowed it down to something changing in the last 4-5 days.
Also of note, when I test, We're #1 on mobile, #2 on desktop.
Sorry to not list the url's. omitted intentionally.
Any thoughts would be much appreciated.
-
Thanks for the update, and good luck!
-
Well it finally happened...yesterday, we're back at #1. And a quick check today confirms. Now, lets just hope it stay this way. Looks like there was quite a bit of testing and volatility last week... lets hope things have evened out.
-
It's hard to say without the URL or the keyword. What I can say is that Google's always testing new ranking orders and seeing which one users like more. We believe they measure that "like" by how many people choose a different result or try a new search vs. the other results. If you legitimately think your result is best, it might bounce back after a test period.
Long story short, make sure you're looking at the usefulness of your page and how well it solved the implicit question in the keyword. Definitely look at things like linking root domains, keywords in the title, and page keywords - but that's not all there is to it anymore.
-
Thanks Gaston! Just weird, as its a local site, and very stable, and to see this happen is difficult at best.
-
Hi Wagner,
I'd wait a few days and check the SERPs. I believe that its just a coincidence and something temporal.
Stay alert.Its difficult to say anything without the URL or when you say that nothing has been done.
Sorry. -
Hi Gaston-
No major changes.
I did some research last night, in a another nearby local area, and we came up #1 on desktop for google, bing and yahoo. Strange that this seems to be only happening at the physical location.
Any thoughts?
-
Hi Wagner,
How long have you been #2?
have you made any major update? or any update at all?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Name redirection to new Domain Name - VS - Transfering Domaine Name from account 1 to account 2
Hi there! Thanks for your time 😉 I have a new cutsomer that bought his domain name via WIX and your know... WIX sucks huge time for SEO. Basically, we want to do SEO outside of WIX. But I am not sure HOW I should proceed. I think I have 2 options: OPTION 1- We transfer the domain name from WIX to a new hoster. But we will lose 7 days during that, lose prospects while the website is in maintenance and we might lose the little bit of ranking we have on the way. BUT! ONCE Everything is done with the transfer, we will be able to operate our SEO campaing with a Domain Name that as 15 domain authority, links, little bit a ranking, etc. OPTION 2- I just buy a new domain name. I build the new Website on it and then use the SEO juice from the old domain name with redirect to push the new domain name. Like this, I won't lose any opportunities. BUT I will have to restart the SEO as new... Any tips or ideas for me? Maybe there is an OPTION 3 that I don't know about.
Intermediate & Advanced SEO | | Gab-SEO1 -
Trying to find example of in app indexing in SERPs
My colleague who is a developer is trying to find an example of in apps being indexed in the SERPs. Does anybody know of any examples? Thanks+
Intermediate & Advanced SEO | | RosemaryB0 -
Mobile Site Panda 4.2 Penalty
We are an ecommerce company, and we outsource our mobile site to a service, and our mobile site is m.ourdomain.com. We pass the Google mobile ready test. Our product page content on the mobile site is woefully thin (typically less than 100 words), and it appears that we got hit with Panda 4.2 on the mobile site. Starting at the end of July, our mobile rankings have dropped, and our mobile traffic is now about half of what it was in July. We are working to correct the content issue but it obviously takes time. So here's my question - if our mobile site got hit with Panda 4.2, could that have a negative effect on our desktop site?
Intermediate & Advanced SEO | | AMHC0 -
Ranking in SERPs but not using terms on website.
As far as I know, it's not normally possible for a website to rank for a keyword that is not mentioned on the website. I have seen a website that ranks very well for key terms and yet they are not mentioned anywhere on the website, I have run advanced search & checked using tools including cloak checker on my findings. How can this be?
Intermediate & Advanced SEO | | lee-murphy0 -
My website has dropped in the rankings drastically. How can I get it back up the SERPs?
I manage a website that I took over 6 months ago - the site was sitting happily on page one of google so I haven't had to do much to keep it there - other than a few onsite improvements. However, last week the site dropped off the SERPs. The site is http://www.pro-techairconditioning.co.uk/content/home.html Could someone please suggest reasons for this and ways to solve the problem? Thanks
Intermediate & Advanced SEO | | SWD.Advertising0 -
DAs dropped for many pages?
I recently noticed that the domain authorities dropped by 5 or 6 points for us and for our competitors. And for many other pages that I check regularly. Was the algorithm changed or is it just me?
Intermediate & Advanced SEO | | FCRMediaLietuva0 -
Domain authority dropped 4 points in a week!
I don't understand. I am continually blogging, optimizing, creating new landing pages, getting awesome inbound links... Traffic has even been up dramatically in the past two months. I checked the DA on Monday and it was 59 and today it is 55. What?? Help! http://www.howlatthemoon.com/
Intermediate & Advanced SEO | | howlusa1 -
Sudden drop in ranking for major search terms
Site bumpbabyandbeyond com au. Help! We have been operating for six years and had steadily built up our ranking for major terms like maternity clothes, maternity clothing, maternity wear, reaching highs of 6, 8 and 10 respectively for AU sites AU wide about six months ago that we have steadily maintained. All of a sudden we have dropped away. A week ago I noticed we had dropped from 6 to 12 for maternity clothes. This morning we are 21! I can't see any obvious reason for this, but believe the eCommerce module of our inventory/pos software has had a recent update - I'm awaiting answers on this. We haven't actively had anyone link building or working on SEO after being badly bitten and shelling out a small fortune for an AU company to do very little over six months - rankings improved rapidly when I sacked them and did some on page minor work myself. But I don't have the time or knowledge to look after the seo, and am on the hunt for reputable white hat assistance. Is there anything obviously wrong that I need to fix ASAP? Any help would be much appreciated 🙂
Intermediate & Advanced SEO | | catfree0