Does traditional linkbuilding work to rank an app in the app store?
-
Hi all!
Im diving into the App Store Optimization (ASO).
So, one of my coleagues told me that traditional linkbuilding works in order to get better ranks in the app store, I am specifically saying about the Google Play Store. (not apple store).Well, any thoughts in linkbuilding? Does it realy work? any study case, blog post or experience in this subjet?
Thanks!
GR. -
Hi Gaston,
As far as I'm aware, inbound links are not a direct ranking factor in the app store rankings.
That said, as Eric mentions, links can impact things we do know are factors, such as downloads. So rather than focus on links as a metric, you're better off focusing on driving downloads and reviews, for which links from other places might be a channel, as we know these are direct factors for ASO.
-
It can work, but I would concentrate on getting links that actually get people to check out the app--and download it. Those links are going to be more valuable because they're real sites with real traffic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
There is a copy of our website that is ranking. How can I let Google know our website is the authentic site?
I just found another copy of my old website and have no way to take it down. Unfortunately, it's ranking so he didn't place it as a nofollow. (My boss hired someone to redevelop our website before I came on board and never finished the project). So, could this be hurting us? I tried to look to see if we were being penalized and couldn't find that we were. Also, ever since we migrated to a new domain name, our ranking is tumbling. I've redirected properly and tested to make sure they're resolving correctly and they are. I have no idea what is going on. We've virtually lost all ranking. Any help would be much appreciated.
On-Page Optimization | | npuffer790 -
Is adding video to my homepage a ranking signal
Just had a lengthy chat with an SEO guy and one of the points bought up was that video on the homepage is a definite signal these days and the bots read the metas better than ever. I'm not sure about this, I do think that videos are a thing that improves the user experience but to rank? If it was to rank would I embed a YouTube video as its owned by Google, Vimeo for the quality or self-host but cause me to have a heavy page. I'm a bit lost here and would appreciate some guidance.
On-Page Optimization | | Libra_Photographic1 -
.htaccess Question and Ranking
I have some basic rules set up in my .htaccess file and just curious as to the implications of them as I seem to have a website ranking very low on Search indexes for no particular reason that I can fathom. My question is a follows I have a htaccess rules set up in my application application that first strips the file suffix and then adds a closing brace for example Rule 1: http://www.domain.com/my_page.php becomes http://www.domain.com/my_page
On-Page Optimization | | ecrmeuro
Rule 2: http://www.domain.com/my_page becomes http://www.domain.com/my_page/ Will this rule expecially Rule 2 effect ranking or will these rule have no adverse affect on the website as my MOZ reports still seem to have pages listed win the Top Pages by PA section without the www? Below is an example of the htacess file. RewriteEngine On Redirect Trailing Slashes... RewriteRule ^(.*)/$ /$1 [L,R=301] RewriteCond %{REQUEST_URI} /+[^.]+$
RewriteRule ^(.+[^/])$ %{REQUEST_URI}/ [R=301,L] Redirect non-WWW to WWW... RewriteCond %{HTTP_HOST} ^contractor-accounts.co.uk [NC]
RewriteRule ^(.*)$ http://www.contractor-accounts.co.uk/$1 [L,R=301] Handle Front Controller... RewriteCond %{REQUEST_FILENAME} !-d
RewriteCond %{REQUEST_FILENAME} !-f
RewriteRule ^ index.php [L]0 -
When do Panda ranking factors apply when Google deindexes a page
Here is 2 scenarios Scenario 1 Lets say I have a site with a ton of pages (100,000+) that all have off site duplicate content. And lets say that those pages do not contain any rel="noindex" tags on them. Google then decides to de-index all those pages because of the duplicate content issue and slaps me with a Panda penalty. Since all those pages are no longer indexed by Google does the Panda Penalty still apply even though all those pages have been deindexed? Scenario 2 I add a rel="noindex" to all those 100,000+ off site duplicate content pages. Since Google sees that I have decided to not index them does the Panda penalty come off? What I am getting at is that I have realized that I have a ton of pages with off site duplicate content, even though those pages are already not indexed by Google does me by simply adding the rel="noindex" tag to them tell Google that I am trying to get rid of duplicate content and they lift the Panda penalty? The pages are useful to my users so I need them to stay. Since in both scenarios the pages are not indexed anyways, will Google acknowledge the difference in that I am removing them myself and lift the panda ban? Hope this makes sense
On-Page Optimization | | cbielich0 -
Moz showing 384 description duplicates on my ecommerce store.... when I download CSV, most pages are coming from my WordPress Blog, why?
Hi, I am trying to investigate why I am getting 384 description duplicates on my ecommerce store (www.doggie-diva.com)? When I download the CSV file from MOZ, the majority of the pages they refer to are pages from my Word Press blog, which is hosted on a different server (blog.doggie-diva.com). I do have a link from my website to my Word Press blog and vice versa. Can you please explain to me why this is happening when I don't have duplicate content? Example of a page flagged from www.doggie-diva.com with duplicate content (http://blog.doggie-diva.com/tag/dog-gymnastics. Thanks, Rachel <colgroup><col width="549"></colgroup>
On-Page Optimization | | doggiedivalicious
| |0 -
Acquired Old, Bad Content Site That Ranks Great. Redirect to Content on My Site?
Hello. my company acquired another website. This website is very old, the content within is decent at best, but still manages to rank very well for valuable phrases. Currently, we're leaving the entire site active on its own for its brand, but i'd like to at least redirect some of the content back to our main website. I can't justify spending the time to create improved content on that site and not our main site though. What would be the best practice here? 1. Cross-domain canonical - and build the new content on our main website? 2. 301 Redirect Old Article to New Location containing better article 3. Leave the content where it is - you won't be able to transfer the ranking across domain. Thanks for your input.
On-Page Optimization | | Blenny0 -
Ranking Fluctuations
I need your help. My rankings have been on a wild roller coaster ride since I started optimizing the site with standard on page optimization changes. (No keyword stuffing or over-optimization...) I have only made positive changes for the content on the page; I created unique descriptions for every product. I redirected some urls that weren’t readable into a more user- friendly format. I am only doing completely organic link building, really. Yet for some weird reason the rankings initially rose and then steeply fell and ever since have went back up to the top and right back to not in the top 50 results. Just to give you an example this is a graph of one of our main keywords: https://www.diigo.com/item/image/3vpdp/gd2q This is another keyword that we admittedly never were in the top 5 results but usually we were in the top 20. Check out the wild fluctuations. If it wasn't the main keyword we were going after, I would probably laugh. https://www.diigo.com/item/image/3vpdp/rcy9 I asked an expert he said he think it might be from a major issue with internal competition. The keywords that seem to fluctuate the most, have numerous landing pages that compete for the same keyword. Since we sell the same object in many many different sizes, thicknesses and colors it only makes sense that we have the same keyword on many pages. I would love someone that is an expert in this area to have a look at the site and give actionable advice so I can stop the craziness. Do you have any suggestions? Do you have anyone that you’d refer for this type of job/consulting?
On-Page Optimization | | EcomLkwd0 -
Reverse 301 redirect - how will that work?
Hi We have done some testing where we have changed our URL to a new name and 301 redirected the old to the new. It has now been decided to go back to the old url again but is there an seo risk to this? Will all the inbound links that as redirected in the first change be lost or?
On-Page Optimization | | AndersDK0