Link building

[djgbshows]

ok mozers i have a few questions. I am starting a new seo campaign and i want to target traffic for "how to make money on autopilot"

Question 1.

when it comes to link building i have seen some articles saying that i should not send all of my links to my landing page at once but to send links to my backlinks then index then using tiered link building. Is this a must or not?

will i get penalized if i build 20 targeted links to my landing page in 1 day, lets say 20, pr7-9 domains? or should i tier it out and link maybe 5 pr9 domains to my landing page, then link 10 pr5 domains to each of those 5 pr9 domains and maybe link 20-pr1 domains to each of those tiered 2 pr5 domains?

eq:

Tier 1 = 5 PR-9

Tier 2 = 50 PR-5

Tier 3 = 1,000 PR-1

Question 2.

Is their a certain amount of backlinks i need to use in order to out do my competitor? or does it just matter on the metrics of my backlinks?

and when it comes to indexing these links do i need to index just the 5 pr9 links? or do i need to index all of them? or should i just index the landing page through google webmasters tools and hope it indexes all connecting pages? will doing any of these get my landing page indexed faster in order to rank faster?

Question 3.

Types of link building. Ok i am targeting guest blogs, wordpress sites, etc to put a link on. Should i focus on smm 'social media marketing' as well? or can i just focus on the traditional seo tactics first?

Question 4.

Keyword research. ok so my blog post is 'how to make money on autpilot' and from my keyword suggestion tools it picked up a list of keywords suggestions to target. Competition ranges from low to high, search volume ranges from 10 to 1900 visitors per month, after organizing the most relevant keywords to add to my campaign should i target each of the these keywords by creating a link building campaign for each one and target it to my landing page or use it as my 2nd or 3rd tier?

those are the questions i really have for now. Here is my blog post

http://www.vemomedia.com/how-to-make-money-on-autopilot/

Please feel me in on what i am needing to do in order to get some ranking and on how to run a link building campaign the correct way. Thanx in advance!

[RobCairns]

Hi Beth,

My apologies I had a brain fart - I meant to type "LSI" keywords - it stands for "Latent Semantic Indexing".

Basically these are keywords that create syntax and context for a keyword you are targeting in your content or on-site SEO to help Google return reliable results.

Example:

Let's say a user wants to learn more about the solar system and starts searching for planets. Without the proper context, Google doesn't know if it is returning results for Mars the planet or Mars the Roman god of war. Chances are they are searching for something recent rather than ancient mythology, but since both could be possible, Google can misinterpret user intent and direct the user to the incorrect website.

Now let's say a website has statistics on Mars - its size, distance from Earth, where it is in the solar system, etc. If a user searches for "where is Mars", the context provided by the query and the stats given on the website will give Google everything it needs to rank that website above websites that focus on Roman mythology.

On the other hand, if someone searches for "Who was Mars", Google will use LSI keywords like "Roman gods" or "Roman mythology" to create SERPs and websites featuring these contextual keywords will rank higher than those that don't.

Long story short, LSI keywords are used for SERPs and queries featuring the 5 W's (Who, What, Where, Why, When) and H (How). It is a new model Google is moving towards which features a specific focus on the Knowledge Graph and becoming the answer for users rather than directing them to other websites.

Hope that helps!

Rob

[JDigitalIdentity]

Hey Rob,

What's an LMI keyword?

Beth

[RobCairns]

Hi there,

This is going to be a long response to answer so many questions but hopefully you will have your answers:

1. Tiered Linking

While this is a regularly discussed topic in many SEO forums, I have personally found that link building using this method is more time and energy than it's worth. Think about it - Google is looking for a natural link profile. The question therefore becomes:

How do people naturally link web pages and content?

They link to interesting things and this linking process can be completely chaotic or follow a pattern. There really isn't a "best" way to create a link profile or structure since these things are always so random in the "real" world. If you send all links to your landing pages on the same day, this is obviously not natural. You want to spread out your incoming links across many days. They can be directed towards your landing pages, your home pages, or category pages depending on what you want to put the most emphasis on. Remember that link juice trickles down through your site from pages closer to your Home Page so linking to your Home page or category pages will create small improvements to your landing pages while linking only to your landing pages will create more authority for those pages without helping the rest of your website.

That's a choice you will have to make.

2. How Many Backlinks Do I Need To Beat A Competitor?

This is an age-old question and one that isn't going away any time soon. Long story short, it's best to think in terms of authority, relevancy and metrics when contemplating links rather than sheer numbers. Start with a link audit of 3 of your competitors. Create a link report which showcases websites and domains which link to several (if not all) of them. This gives you a basic list of domains which have shown an inclination to link to domains that are in your niche. This is your link-building starter's list. After that, any domain you can get a link from which is relevant to your website's material and has decent metrics means you will be 1 step ahead of your competitors.

It's important to remember that there are other things out there which impact your rankings beyond your link profile. It's a significant chunk, but things like content, page load speed, responsiveness and on-site factors are equally important. Don't get caught up in your link profile - build links that you can from your link audit report. Anything after that is gravy.

In terms of indexing a page - that's not really your call. You can make a crawl request but Google will get to you in  its own sweet time. Internally-linked pages will allow crawlers to get through your entire site, so don't worry - Google will index these links when it gets a chance. As far as indexing links goes - you don't really have a choice. In order for a link to exist on your link profile, it must be indexed. The time frame for this is typically 2-4 weeks. Be patient, it will happen.

3. What Types of Link Building Should I Use?

The links you are describing are typically NoFollow links. These counts as links on your profile but they do not pass on much in the way of link juice. Regardless of the metrics, relevancy and authority of the website you generate the link from, this doesn't necessarily give you any benefits. Follow links are what you want to generate rankings, but you need NoFollow links in order to balance out your profile and make it look more natural.

In terms of social media marketing - if you are looking at purely SEO benefits, social media only has significance for rankings on the Local level. On a national level (I assume this is what you're working with), social media marketing functions as a traffic builder but does not confer SEO benefits. It may still be useful to you, but maybe not in the way you are imagining.

4. Keyword Research

Chances are many of your keywords are related to each other. These are called LMI keywords and establish relevance for Google. For example, if I use the word "balls" as my keyword, it's unclear what type of ball I am specifically looking for. By adding "glove" or "bat" or "bases" it's clear I'm probably looking for baseballs. That is how Google establishes context. When it comes to your keywords, you probably want to keep them on your site and establish context for Google since this is becoming more prevalent as a ranking factor.

I would say you want to use long tail keywords as your "moneymakers" since specific queries typically suggest higher buying intent while large search terms are typically used for gathering information. You can implement both into your site to combine traffic and customers, but keep in mind that even with a 1st place ranking on SERP's, you will only be getting about 40-50% of those searchers into your website. This means you probably want to ensure that you are targeting keywords likely to convert, especially if you are putting this much effort into your link profile.

Hope this answers your questions and feel free to follow up with me. I'll help out as best I can.

Cheers and best of luck!

Rob

[JDigitalIdentity]

So many questions!

Let me address just two of them.

Question 1:  I would suggest that 20 new links in one day, IF you're not normally getting links on a regular basis, could be a problem. If you're able to spread them out, then that would be better. I do have to wonder what kind of links these are, because organic links that come from blog mentions, article inclusions, etc. sure are hard to control like that.

So I would look at the QUALITY and DA of those inbound links.

Question 2: 
Backlinks aren't the only factor in outranking your competitors, but in general "more links than your competitor."  But again, QUALITY of those links really matters. So research their inbound links and see if they are high authority or not. May take only a handful of really good, quality links of most of theirs are low value.

[djgbshows]

its a challenge i aim to accomplish even if its not number 1 on the serps itll be good to dominate an entire ad group or all the keyword suggestions, atleast that would make me feel happy a bit

[JordanLowry]

Thats a hard niche to break into with people like Tim Ferris peddling the Four hour work week.