Blogging best practice, tips, hints, advice etc (Wordpress-centric)
-
Hi guys,
I have, for the first time, set up a Wordpress blog. I'm moulding the overall theme of it to relate to the industry we operate in. I'm new to this, so looking for any advice, help and info etc on how best to utilise it that you can offer.
My initial plan is to write articles as often as possible on what's happening in the markets, and link back to our site where applicable. I'll also do content exchanges with other relevant sites (using My Blog Guest as one means to find relevant bloggers), and give access to contributors as well (felt a bit weird about doing it initially).
Sound like a decent blogging strategy?
Any and all ideas welcome.
Thanks
-
I see. We have set up a blog on their own domain.
-
I see. Thanks.
-
I enjoyed your connection between pushy people and rubbish. lol
That is very true. Most of the people who have contacted me about sharing an article with my website visitors have articles that are either total rubbish filled with links... or are chest thumping attempts at marketing.
I think that pushy and rubbish can be extended to other things as well.
-
you need to install wordpress on to you domain like any other CMS. Wordpress offer blogs on their own domain, but its much better to have it hosted locally as EGOL has said.
-
To create www.myurl.com/blog... you will simply upload the wordpress file packet to the /blog folder of your website. There are lots of informative articles and videos out there that describe this in detail.
Also, there are lots of highly skilled people who will install the software and customize the "look" for you for a small fee. If you are unfamiliar with this type of work and your blog is an important project, that is what I recommend.
-
Thanks mate,
We are going to set up a blog with the main site, so thanks for reassuring me on doing so as well. The Wordpress was, honestly, intended to garner links (within carefully considered content/blogs, though) from other relevant sites. Perhaps a tactic to have a think on then for me.
Your advice on being cautious with contributors has rung true already - pushy people, who, having had a look at what they produce, are pretty rubbish.
-
I've a similar question, sorry to hijack - how on Earth do I host my wordpress blog 'on' my website.
So that www.myurl.com/blog points to www.blog.wordpress.com or similar.
-
Just tossing out a couple of cautions...
It sounds like you are setting this blog up because you think that it is an easy way to get links to your website. If that is one of your primary motivations then it would be better to place this blog on your main website. Why? Because then ALL links that hit the blog will FULLY benefit your main site instead of your main site getting a tiny leak of linkjuice through a few links on the blog. This will also increase the domain diversity of your main site rather than just having a lot of links from the single domain of the blog.
Be careful with content exchanges. The content is usually low-quality, potentially infringing garbage that the author wants to load up with links to sites that are engaged in strong manipulation. Giving access to contributors can be really dangerous. Do that only with people who you know well and trust.
Blogging is a great way to strengthen a site with great content and attract subscribers who want to read your next post (I use feedburner). It can also attract links and earn a reputation for your site. A very valuable activity.
Good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is This good practice.
We are a UK company but we would like to get listed on some USA business directories. If say we enter our company name, the first and second line of our UK business address but put a USA state and a zip code would this help us for SEO or is this classed as black hat trying to deceive Google. Thank you in advance for any help.
Link Building | | Palmbourne0 -
Cluster of outbound links on blog
Hi, If a blog has a section which contains 40 outbound links almost like a blogroll do you think Google looks at this cluster as suspicious? Could this come across like paid links to Google?
Link Building | | Bondara0 -
Is blog commenting still useful for SEO, post Panda and Penguin?
One website I checked is ranking well on Google. Upon checking its backlinks, I found that most of them are blog comments. Is blog commenting still valuable? Anyone encountered any recent problem (ranks gone down, etc)? Are there any specific strategy to blog commenting these days? Thanks!
Link Building | | AgentsofValue0 -
Does a Subdomain Blog Pass Juice?
I have a client who has their blog on a subdomain instead of subfolder. Unfortunately, the eCommerce platform they are using does not allow them to implement a blog in the subfolder. So now we are looking at growing their blog as a means to drive more traffic to the main site. The blog is a mirror of the eCommerce site's navigation with the main content section being a blog rather than products. Will publishing content and building links to the subdomain blog pass authority to the main site?
Link Building | | mj7750 -
Anchor Text Distribution and Link Profile Best Practices
Hi, Since Penguin is about regulating link building, here are my questions: How many percent of a site's overall links should be branded terms? How many percent of a site's overall links should be related to the site? How many percent of a site's overall links should have nofollow? Any recommendation on anchor text distribution? Lastly In your opinion, which e-commerce site you think has the best link profile? Thanks!
Link Building | | WizardOfMoz0 -
Following Penguin, what is the best practice for a web design agency placing a footer link in client sites?
For years we have included a 'Web Design by ...' link in the footer of all client websites designed by us. However, following the Penguin update, it seems that this legitimate practice could now be penalised. Should we be removing those links from our client's sites? There are tens of thousands, all with similar or identical text! For future client sites, should we avoid these footer links altogether? Or maybe limit the link to a single page on each site?
Link Building | | LewisJenkins691 -
Guest blogging on a "network" of sites. Good or BAD?
Hi guys! We have the opportunity to guest blog on a network of sites. Basically, this is a syndicated network of sports blogs (around 200) that all link to each other. They own and operate a blog for each major sports franchise. They each average a DA around 60, but almost all of their link equity comes from blogs they own and operate.... My question is this, should we take the opportunity to create editorial content with links back to our site. This would not be paid side or footer links, but real content relevant to their blog and our industry. On a side note; All of these site have a very decent DA and show up well in Google... Thanks for any advice!!!
Link Building | | brettcohen0 -
Would you approve this blog comment?
I just got an unusual comment on one of my blog posts on our real estate site. The article was about a particular street that is getting renamed after a historical figure. The comment is seven paragraphs of information about this person. The comment is an obvious attempt to get a backlink in my opinion. The site that it is linking back to is an architect's site. So, this is probably the work of an SEO. I've searched and can't find duplicate content online. I thought perhaps it was from wikipedia but there is no entry on this person and I've searched several phrases from the comment and it doesn't appear to be duplicated. So, would you approve it? My gut instinct is "yes" because it would add to the content on my site...but there's this little thing in the back of my head that is saying "Don't do it!!!!" EDIT: I just checked and the architect's site has 3 backlinks, none of which are blog comments. So, perhaps it is legit. Maybe someone is just fanatical about this historical figure. EDIT AGAIN: Very cool. I just checked their about page and the owner of the business has the same last name as the historical figure. OK. I'll stop being super paranoid now. LOL!
Link Building | | MarieHaynes0