Is it wise to target different keywords for each page?
-
I am running a dating site, I am trying to focus on 5 keywords on the index page. My Search page is one of the 4 other pages on the site.
My question, is it wise to target different keywords on these pages or am I better off focussing on the same 5 keywords as the index page?
Thank you,
-
It depends on the competition level for those keywords. If its high, you might want to focus on one mother keyword phrases and couple of child keyword phrases. Trying to rank for more than 1 keyword phrase in 1 page in a high competition scene is not something I'd suggest.
-
5 keywords on 1 page is quite high, and in my opinion will limit your success rate. I would reduce this to a maximum of 2 or 3 phrases per page, and as you identify new keyphrases build new pages on your site. This way your site will grow organically, and you will start to build the number of keywords in your portfolio.
-
I would suggest to limit the number of keywords targeted per page. Having just one (or just a few) keywords per page allows you to target them better on-page, and you'll have more targeted incoming links (both in terms of relevance and anchor text) as well.
Targeting the same keywords on all pages might result in so called keyword canabalization as well. Read more on that subject here: http://www.seomoz.org/blog/how-to-solve-keyword-cannibalization
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
More Singular KW Targeted Landing Pages vs. Less Multiple KW Targeted Landing Pages
So my question is... I have a adopted a site which currently ranks quite well for some industry competitive keywords with a number of poor quality landing pages which specifically target a singular keyword. I am wondering if its worth merging some of these pages together into one authoritative, better quality landing page targeting multiple keywords (as the intent for some of these keywords are largely the same). What i don't want to do is jeopardise the existing rankings in doing so. The alternative option would just be to improve the content on the existing landing pages without merging. What are peoples thoughts on this? Are there any positive case studies out there where merging has had a positive effect? Any help would be great. Regards,
On-Page Optimization | | NickG-1231 -
Area pages
As area pages are seen as trying to game google (see link below) is their a 'better way' to target multipe areas (100 odd)? https://support.google.com/webmasters/answer/2721311?hl=en Cheers
On-Page Optimization | | webguru20140 -
Impact of multiple links on the same page to the same url (different anchor text) ?
Hi, On our category pages, for every product we have several links pointing to the product : on the image, on the product name, on the short description, on "read more", and a javascript onclick on the entire div. Could this have a negative impact for link juice distribution, or is it counted as only 1 link with the first anchor text found on the page ? Thanks,
On-Page Optimization | | Strelok0 -
? Keyword stuffing
I have a new website. Did "on page grading". Although the page received a grade of A the only area that did not receive a check mark was key word stuffing. It recommended I not use keyword more that 15 times but I only counted 11 uses of the key phrase "breast augmentation." However the phrase is also used in alt tag of images which would take me over 15. Are alt tag on images counted and is this a concern? I tried to use "augmentation mammaplasty" to reduce the use of the phrase "breast augmentation" but will use of "augmentation" and "breast" alone also cause the count to increase for the phrase "breast augmentation"
On-Page Optimization | | wianno1680 -
Keywords dropping
My website http://www.refrigeratedtransportuk.com/ is dropping like a stone for the keyword 'refrigerated transport'. Even though the page gets a grade A, can anyone help?
On-Page Optimization | | CreativeCow0 -
Home page keyword effecting internal page ranking
Hello, My client has a second keyword for the home page that is competitive. The home page is not being ranked for this keyword. Instead, an internal category page is ranking. This internal category page is more relevant than the home page - it shows the categories for the actual products that this term refers to. But everyone around us in Google's page results has far more backlinks than the internal page, and we're all heavily optimized for this term. My question is, is it safe to pull the second term off of the home page or is this internal page strong because it is somehow being strengthened by the home page optimization?
On-Page Optimization | | BobGW0 -
Different page for each product colour?
Hi Guys, I've just read an ecommerce article that suggests it's a good idea to have a different page for each colour that the product comes in. However surely this will mean duplicate content? What are your thoughts? Have you put this tactic into motion and how did it go? Thanks, Dan
On-Page Optimization | | Sparkstone0 -
Keyword placement on home page or throughout the website
OK, I find the courage to ask this because there is not supposed to be a dumb question. Like all of us, I want my website to rank great with a particular keyword. Do I have to use this keyword only on my home page (the start page which I want to appear on top Google results), or does it make a difference if I use the keyword on several articles that I post on my website. These articles all have seperate links. Eg i want the www.website.com to be found by Google, but this website contains www.website.com/link1.html, www.website.com/link2.html.. etc. Will keyword usage on link1.html, link2.html etc be relevant so that www.website.com is found by Google? Or is every single page for itself? Hope I have explained that well and I would really appreciate your feedback.
On-Page Optimization | | polyniki0