Spammy 404s: Should I Worry?
-
One of my sites is getting a ton of spammy 404s with porno-like URLs. All of these 404s are linked from other sites that I assume also got hacked, and when I click on them, they are also 404s.
So I'm assuming some spam site is tricking the Googlebot into thinking these URLs exist. But is this going to affect my site & SEO directly?
Is it worth disavowing all of the sites linking to me? Is Google even considering these real links? Did these pages ever actually exist anywhere?
Don't have a hacker-brain whatsoever so I need some enlightening.
I've been told I shouldn't worry but it seems like something I should worry about...Any help is greatly appreciated
(I've updated to the newest Wordpress and Sucuri).
-
The pages definitely don't exist anywhere.
Does this mean I have nothing to worry about?
-
There is a link spam technique out there that is used to hide actual links from the site owners. So, if you are logged into your WordPress site, for example, the links and pages won't appear to be there. But, if you are logged out then the pages will be there, visible to the search engines and the public.
Often those injected spam URLs are hidden using javascript. There's a Chrome plugin called Quick Javascript Switcher that will let you toggle JS on and off. Once it's off, if there are injected URLs on your site, you should be able to see them.
-
The first thing I recommend is to make sure that those are actually 404 errors on your site that the search engines (and regular users) can see. There is a link spam technique out there that is used to hide actual links from the site owners. So, if you are logged into your WordPress site, for example, the links and pages won't appear to be there. But, if you are logged out then the pages will be there, visible to the search engines and the public.
I would look in Google to see if those 404 pages on your site are indexed. Try a site:yourdomain.com search to see if they're indexed. Then, use a crawler to crawl your own website to see if the crawler can find those 404 pages.
Typically, when you see those errors, the site has been hacked and now they've been removed. Or, those pages are on your site but when you go to them they appear to be 404s. I recommend you investigate this further to make sure that the pages or the errors do not exist.
-
As to should you worry, we need more info. Of all the links you show in a tool like ahrefs or Majestic, what percentage are these links?
Can you pm me a sample of one or two of them? I will be happy to tell you what I think once I am clear on what they are. We also do a ton with WP so could probably give you some direction there. I am only saying PM so that you can disclose if you don't want to disclose in public. I am not going to in any way try to sell you on our services and if you wanted service I would refer you as I don't like people hawking through Moz Q&A.Â
Best -
Hi there
Has this been an ongoing issue and you are seeing more and more 404 links coming in? If so, Google has ways of notifying them on potentially spammy / hacked websites, so you could start there.
If it's something where these links are taking up a good portion of your backlink profile, I would do a quick audit and possibly disavow. This may take a bit of work, so if you're not comfortable, Moz has a great recommended companies list of agencies / consultants that will be more than happy to help.
Let me know if this helps or if you have any more questions! Good luck!
Patrick
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Worried About Broken Links
In Wordpress, I'm using a plugin called Broken Link Checker to check for broken links. Should I be worried about/spend time fixing outbound links that result in: 403 Forbidden -Server Not Found -Timeout -500 Internal Server Error -etc. Thanks for your help! Mike
Technical SEO | | naturalsociety3 -
If I get spammy backlinks removed is it still necessary to disavow?
Now there is some conflicting beliefs here and I want to know what you think. If I got a high spam website to remove my backlink, is a disavow through search console still necessary ? Keep in mind if it helps even in the slightest to improve rankings im for it!
Technical SEO | | Colemckeon1 -
Question re: spammy internal links on site
Hi all, I have a blog (managed via WordPress) that seems to have built spammy internal links that were not created by us on our end. See "site:blog.execu-search.com" in Google search results. It seems to be a pharma-hack that's creating spammy links on our blog to random offers re: viagra, paxil, xenical, etc. When viewing "Security Issues", GSC doesn't state that the site has been infected and it seems like the site is in good health according to Google. Will anyone be able to provide any insight on the best necessary steps to take to remove these links and to run a check on my blog to see if it is in fact infected?  Should all spammy internal links by disavowed? Here are a couple of my findings: When looking at "internal links" in GSC, I see a few mentions of these spammy links. When running a site crawl in Moz, I don't see any mention of these spammy links. The spammy links are leading to a 404 page.  However, it appears some of the cached version in Google are still displaying the page. Please lmk. Any insight would be much appreciated. Thanks all! Best,
Technical SEO | | hdeg
Sung0 -
Received A Notice Regarding Spammy Structured Data. But we don't have any structured data or do we?
Got a message that we have spammy structured data on our site via webmaster tools and have no idea what they are referring to. We do not use any structured data using schema.org mark up. Could they be referring to something else? The message was: To: Webmaster of <a>http://www.lulus.com/</a>, Google has detected structured markup on some of your pages that violates our structured data quality guidelines. In order to ensure quality search results for users, we display rich search results only for content that uses markup that conforms to our quality guidelines. This manual action has been applied to lulus.com/ . We suggest that you fix your markup and file a reconsideration request. Once we determine that the markup on the pages is compliant with our guidelines, we will remove this manual action. What could we be showing them that would be interpreted as structured data, and or spammy structured data?
Technical SEO | | KentH0 -
Disallow: /search/ in robots but soft 404s are still showing in GWT and Google search?
Hi guys, I've already added the following syntax in robots.txt to prevent search engines in crawling dynamic pages produce by my website's search feature: Disallow: /search/. But soft 404s are still showing in Google Webmaster Tools. Do I need to wait(it's been almost a week since I've added the following syntax in my robots.txt)? Thanks, JC
Technical SEO | | esiow20130 -
Does Selling the Same Product on Different Domains Look Spammy?
Today, I have watched such a great video on YouTube from Google Webmaster Help with following subject. Does selling the same product on three different domains look spammy? Now, I have same issue with my three websites. You can find out details as follow. Traditional Table Lamp in Brushed Steel Finsih with Green Glass http://www.lampslightingandmore.com/50_63_21594/traditional-table-lamp-in-brushed-steel-finsih-with-green-glass.html http://www.vistastores.com/indoorlighting-roycelighting-rtl50091-12b.html 7.5' Patio Umbrella Push Tilt - Olefinhttp://www.vistapatioumbrellas.com/marketumbrellas-californiaumbrella-slpt758-f13-red.htmlhttp://www.vistastores.com/marketumbrellas-californiaumbrella-slpt758-f13-red.htmlThere are three different website with 4000+ same products, same Title tag, same Meta description, same price, same details, same SKU number, same images and same details.There are very few pages indexed by Google for VistaStores.com. [I have submitted series of question on SEOmoz Q & A forum to resolve my website's crawling issue.]I assume that, this is one of biggest reason to stop my crawling. So, How can I fix it?
Technical SEO | | CommercePundit0 -
Hundreds Of 404s Best Dealt Wtih 301-Palooza?
Was looking at a site's webmaster tools where there are a few hundred 404s for a site. God only knows where all those urls came from or what they once were or what. Two questions; How bad is all this for the site's overall ranking? Should I just make sure they go nowhere and 301 them all to the homepage or some other possibly relevant page? Anything bad that could happen with 301ing all this away? Also, the site has no sitemap submitted to Google. Any tips on that? Thanks!
Technical SEO | | 945010 -
CGI Parameters: should we worry about duplicate content?
Hi, My question is directed to CGI Parameters. I was able to dig up a bit of content on this but I want to make sure I understand the concept of CGI parameters and how they can affect indexing pages. Here are two pages: No CGI parameter appended to end of the URL: http://www.nytimes.com/2011/04/13/world/asia/13japan.html CGI parameter appended to the end of the URL: http://www.nytimes.com/2011/04/13/world/asia/13japan.html?pagewanted=2&ref=homepage&src=mv Questions: Can we safely say that CGI parameters = URL parameters that append to the end of a URL? Or are they different? And given that you have rel canonical implemented correctly on your pages, search engines will move ahead and index only the URL that is specified in that tag? Thanks in advance for giving your insights. Look forward to your response. Best regards, Jackson
Technical SEO | | jackson_lo0