Why did I lose my rankings for a keyword "CRM" even after getting quality backlinks?
-
Initially my website is ranking on third page of Google.com for the keyword "CRM". So to improve rankings I got good number of quality backlinks by guest posting in various websites. But now my website is ranking on 6th page, which is a big concern for me. But for Google.in there was neither any improvement nor any fall in the ranking.
I have following doubts in my mind
1. Does the sudden increase in backlinks (quality backlinks in the from of guest posts) effect rankings in a negative way?
2. Why did it effect on Google.com and not on Google.in?
3. What needs to be done on urgent basis to recover from this?
Kindly help me with all your suggestions.
Thanks
-
Hi Krishna! We'd love an update—did Dmitrii's or Patrick's response(s) help? And if so, would you mind marking one or both responses as a "good answer?"
Thanks!
-
Hi there.
1. It might, if you got hundreds of them at the same time or a lot of those guest posts are duplicate content.
2. Most likely locality. Also the language of backlinking websites. Anchor texts also could be the reason.
3. I doubt there is something you can do in ten minutes and get your rankings back.
Now, here is a thing. While backlinks are a strong signal, it's far not the only signal. Have you done any other changes to your page recently? Have your competitor done any changes recently? How is your SEO? Technical SEO?
If you were ranking on third page, it means that fluctuations of +/- 2-3 pages are normal, since there were no "good reason" to rank your page anyway.
-
Hi there
It should be noted that effects of backlinks are immediately felt - they do take time to take effect and also show their benefits. For instance, there's chat of the Google Sandbox...
"The Google Sandbox is an alleged filter placed on new websites. The result is that a site does not receive good rankings for its most important keywords and keyword phrases. Even with good content, abundant incoming links and strong Google PageRank, a site is still adversely affected by the Sandbox effect. The Sandbox acts as a de facto probation for sites, possibly to discourage spam sites from rising quickly, getting banned, and repeating the process."
Now, while your site may not be new so this may not apply. I would make sure that these links are quality like you said but also that they are relevant to your site and that you are not abusing anchor text in your post. Here is a great resource from Kissmetrics on how to guest post properly. I suggest you read it but also look for other opportunities:
- Partnerships
- Integrations
- Certifications
- Awards
- Industry links
- Press releases
But again, these all have to be relevant. I would give your link building efforts some time to see the real ROI. Make sure you annotate in GA and that you are tracking keyword rankings and variations.
Let me know if you have any questions or comments.
Good luck!
Patrick
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should You Get Link back from Customers
In the SEO guide on Moz, it states as one of the link building strategies: Get your customers to link to you If you have partners you work with regularly, or loyal customers that love your brand, you can capitalize on this by sending out partnership badges—graphic icons that link back to your site (like Google often does with their AdWords certification program). Just as you'd get customers wearing your t-shirts or sporting your bumper stickers, links are the best way to accomplish the same feat on the web. We design websites for churches and non-profits, and put a link back to our site as the designer. We recently have been told this is spammy and not a good idea. However, from what MOZ says, it sounds like they are promoting you do this. Please comment. Thanks.
Link Building | | churchwebsites0 -
I know its a silly question. but how do i get the best backlinks.
I am new to seo. Every where i see seo people are talking about nearly all the links are bad. I have read everything but cant seem to figure out how to get good backlinks. And what kind of backlinks will actually help my site. I used blackhat stuff in past that really made my life miserable. if you know what i mean. can someone guide me personaly 😛 . (kidding) i know you guys are very busy . but if you could may be tell me which direction to go , it will put a smile on my face.
Link Building | | samafaq0 -
Losing traffic - What are we doing wrong ?
Hi, my ecommerce site has been losing organic traffic/ranks for the past 12 months. I don't have any active seo campaigns. after using link detox tool and submitting a disavow file for low quality links to google about 8 months ago, site has picked up some traffic may be about 10% but after few months it started to lose traffic again. there is no manual penalty on site. I would appreciate any and all suggestions at this point to help gain some traffic/traction. Anything that would point us in the right direction would be very helpful. here is my url http://goo.gl/udynRR thank you nick
Link Building | | orion680 -
Why is my homepage ranking BELOW a subpage?
Search "peer to peer lending". The page http://www.ratesetter.com/peer_to_peer_lending.htm appears higher than the homepage. I don't think this is because of keyword density on page either as Zopa (competitor) have zero mentions of this keyword on their homepage. What are your suggestions for getting the homepage ranked higher? Thanks, Simon.
Link Building | | RateSetter0 -
Page Rank, Domain Rank, Link Building....Oh my!
Hi Everyone, So I am looking into a couple of sites that we can use for press release distribution. Naturally, I am looking for sites that will improve our SEO (sites that have a high domain authority). I guess I am just trying to wrap my head around the whole domain/page authority and how it effects our SEO. So for example, I am looking at prlog.org. They have an overall domain authority of 91...sweet! Is this all I should be looking at when I am looking to place a press release, which will include targeted links using appropriate anchor text? If I drill down even further to the actual section that the press release will live on, which will be the security section of the site, the page authority is a 49. Is this what I should be looking at? Do I have to drill down even further and look at the page rank for the actual URL that my press release will actually live on? I am assuming since it will be a totally new page that the page authority will be very low. Is this correct? Should I be looking at a combination of the two? The page authority of 49 is pretty low but the domain authority is very high. What does this mean for my SEO and my links? In a nutshell I need to know what I should be looking at for SEO purposes, is it domain authority, is it page authority of the section the site will live on or is it the actual page that my press release lives on. Is it a combination? What would you do in this situation? Also, could you give me a little more insight into when a low domain/page authority can actually hurt you. What the threshold where you get no link juice or are actually penalized? Do you have any insight in the domain/page domain number that is considered not worth it? Thanks all! Pat
Link Building | | PatBausemer0 -
How do you determine a quality link?
I have a question about quality of links I'm seeing with my linkbuilding program. I just noticed that my 2nd ranked backlink contained the keyword as the username with a link back to my site. There was no relevant text in the comment itself with the keyword linking back to my site. My question is this good practice? I wanted to get your opinion of these kind of links for a linkbuilding program. Here's the backlink and our keyword is the username Cat Control: http://bytesizecss.com/blog/post/fix-haslayout-with-one-line-of-css. It looks like everyone posting on this page is just linking their username back to their site... I'm not an SEO expert by any means, but if everyone is doing this same type of link building on a directory type page such as this. Could these type of links eventually become a target like what happend with the farmer/panda update?
Link Building | | Woodstream0 -
Brainstorming - Unusual Ideas to get links in the "short term loan" industry
Hello, I would like to hear your strange/unusual/funny ideas for link building campaigns for a website targeted in the short term lending industry. It doesn't matter how easy/complicated it is to apply them, but the more realistic the better. Please don't post anything that was covered in detail somewhere else or something that does not have at least a small/tiny level of realism. An example: Extract the funniest/smart quotations related to money. Create an article where you explain that "even if you are in the short term loan industry" you care about your customers and you want them to educate them so in the future they can avoid getting in a situation when they have very few alternatives.
Link Building | | zoicaremus0 -
Trying to rank highly for specific keyword, any advice?
I run a boating site and its been live since early February. Most of my traffic comes from direct traffic or google, keyword "trawler blogs". However, I am trying to rank highly for the generic keyword "trawler" or "trawlers" and I've had very little success. My homepage just got an A from the on-page analysis for keyword trawler. I've also reached out to several other trawler sites to try to get a link from them, or a reciprocal link. Haven't had much traction. However, our site is listed on a bunch (10-12) trawler related blogs (mostly blogspot) in their blogrolls, although these don't show up in backlinks. Any advice would be great. Thank you!
Link Building | | jacobr2170