Why did I lose my rankings for a keyword "CRM" even after getting quality backlinks?
-
Initially my website is ranking on third page of Google.com for the keyword "CRM". So to improve rankings I got good number of quality backlinks by guest posting in various websites. But now my website is ranking on 6th page, which is a big concern for me. But for Google.in there was neither any improvement nor any fall in the ranking.
I have following doubts in my mind
1. Does the sudden increase in backlinks (quality backlinks in the from of guest posts) effect rankings in a negative way?
2. Why did it effect on Google.com and not on Google.in?
3. What needs to be done on urgent basis to recover from this?
Kindly help me with all your suggestions.
Thanks
-
Hi Krishna! We'd love an update—did Dmitrii's or Patrick's response(s) help? And if so, would you mind marking one or both responses as a "good answer?"
Thanks!
-
Hi there.
1. It might, if you got hundreds of them at the same time or a lot of those guest posts are duplicate content.
2. Most likely locality. Also the language of backlinking websites. Anchor texts also could be the reason.
3. I doubt there is something you can do in ten minutes and get your rankings back.
Now, here is a thing. While backlinks are a strong signal, it's far not the only signal. Have you done any other changes to your page recently? Have your competitor done any changes recently? How is your SEO? Technical SEO?
If you were ranking on third page, it means that fluctuations of +/- 2-3 pages are normal, since there were no "good reason" to rank your page anyway.
-
Hi there
It should be noted that effects of backlinks are immediately felt - they do take time to take effect and also show their benefits. For instance, there's chat of the Google Sandbox...
"The Google Sandbox is an alleged filter placed on new websites. The result is that a site does not receive good rankings for its most important keywords and keyword phrases. Even with good content, abundant incoming links and strong Google PageRank, a site is still adversely affected by the Sandbox effect. The Sandbox acts as a de facto probation for sites, possibly to discourage spam sites from rising quickly, getting banned, and repeating the process."
Now, while your site may not be new so this may not apply. I would make sure that these links are quality like you said but also that they are relevant to your site and that you are not abusing anchor text in your post. Here is a great resource from Kissmetrics on how to guest post properly. I suggest you read it but also look for other opportunities:
- Partnerships
- Integrations
- Certifications
- Awards
- Industry links
- Press releases
But again, these all have to be relevant. I would give your link building efforts some time to see the real ROI. Make sure you annotate in GA and that you are tracking keyword rankings and variations.
Let me know if you have any questions or comments.
Good luck!
Patrick
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tracking Backlinks
Hi there, I'm looking for a tool/ service whereby I can track backlinks & be alerted when:
Link Building | | jasongmcmahon
a) They've moved
b) They've been removed & 404 is generated Is anyone aware of any such service?0 -
Payday loan backlinks
Dear Friends, I just checked my backlinks in Ahrefs because my traffic has been dropping since the last 4 weeks. I have 2 questions is google penguin a part of Google core algorithm yet like Google panda is? I have backlinks of Payday loans which many webmasters claimed were the problem. The anchor text was payday loans. The sites hardly have any pagerank or anything. What is the way forward for me? So i contact the webmasters, and they dont reply then disavow the links or disavow them directly knowing that google hates pay day loans backlinks
Link Building | | marketing910 -
Does over-optimised ext. link anchor text of one particular keyword affect our other search term rankings?
Hi, **Does having over-optimised anchor text only affect the rank for that one particular keyword being used as the anchor text or can it negatively affect our rank for other search terms as well? **
Link Building | | Syed_Raza0 -
Video Backlinks
This looks like an interesting idea from Wistia. Anyone have comments or experience with this? http://wistia.com/blog/video-backlinks Best,
Link Building | | ChristopherGlaeser
Christopher1 -
Target keyword appears in organization name. Does it Rank?
I want to rank for the keyword "breast cancer" so when someone uses the anchor text "The Breast Cancer Foundation" am I getting a backlink for both The Breast Cancer Foundation AND breast cancer? Does Google break apart the anchor text in any way that would benefit me in this case?
Link Building | | mstanwyck0 -
Low quality links for Amazon product page=high rank?
I am wondering if there would be any benefit in using low cost link building gigs off of fiverr and seoclerks for specific Amazon product pages. The theory I have heard behind this is Amazon's authority is so high, that even the bad links pointing to the specific product page add to the SEO of the page. When google see's a product page on Amazon, they already assign it a high authority, so links help google see which page is the most popular in that niche, and ranks it. Amazon product pages already rank high in google search results, so the idea is this would give specific pages a little boost. Do you think this is a valid method for getting a specific amazon product page to rank high on google search? I understand this is not the normal type of question here, and it really only applies to Amazon product pages specifically, and not normal sites.
Link Building | | jmc5090 -
Press Releases as Backlinking
After analyzing one of my competitors I notices they show up in PRweb as one of their top rated back linking sites. My question is using prweb or something similar okay to use for backlinking? Would they help at all? Also, since they distribute content, would I get penalized for duplicate content?
Link Building | | floridaoutdoorsrv0 -
Is there a way to Rank above wikipedia?
Is there a way to Rank above wikipedia? Please share any strategies.. Thanks
Link Building | | DmitryP0