How to use long tail keyword?
-
Hi
I read in most of the SEO blogs that using longtail keywords can help us in our search rankings. But how can we actually get a traffic from longtail keyword if that particular longtail keyword is not having any search volume.
For example, if I wanted to rank for the keyword "SEO" which has a huge search volume of 5,500 per month and if I wanted to concentrate on one of its longtail keyword "SEO basics for beginners" which has average search volume of only 40 per month, how can it help me?
-
Thanks Matt....the blog helped me a lot.
-
Hi Deacyde,
Thanks a lot for your response. I am clear with my doubt now.
Thanks again. Have a nice day
-
Hi Krishna! It's a bit on the older side, but Cyrus Shepard wrote a piece a while back called Keywords to Concepts that might help you get your head around this.
-
It helps a lot like how buying smaller items from the grocery store can add up big and fast.
Say you have a page setup for the keyword SEO, and inside that page you have various other pages off of that one using various longtails like one handles " SEO basics for beginners " with a guide using that keyword and synonyms. And you had a few more that branches off out from the SEO keyword page.
You could use the traffic from the long tail keywords to funnel into the SEO keyword page, helping you rank better ( as long as the content is appealing to the users ) for the keyword SEO.
It's a strategy mindset that wins with longtails as apposed to a brute force approach.
As well SEO having 5,000 per month traffic is a much higher competition than SEO basic for beginners at 40, meaning you have a better chance at ranking higher 1st with that longtail word and having traffic that could be funneled into the harder competing keyword, which at long as you get good metrics from your traffic to that SEO page will increase your overall ranking for SEO as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Keyword difficulty (KD) in the Swiss market's
What are the most effective strategies for managing keyword difficulty (KD) in the Swiss market's competitive landscape, considering factors such as language variations, regional preferences, and search engine algorithms?
Keyword Research | | digitavision22880 -
What place does plural versions of keywords have in keyword research?
Working on doing a massive keyword research project for my sites, one of the things I am trying to figure out is if I should be including plural versions of keywords. For example, should you include yoga mat as well as yoga mats?
Keyword Research | | ShockoeCommerce0 -
Google Keyword Research Tool - Monthly Totals for Similar Keywords?
Hi! I am doing some Google keyword research using the Google Adwords Keyword tool to decide what content to create for the masses. That is, to find opportunities to create content that is in-demand where the current offering is not satisfying the need effectively. Here are some keywords I picked out. I hope to produce a single piece of content optimized for some or all of these keywords. (See attached imgur link) The first thing I notice when doing this kind of work is that many similar-sounding keywords are showing the same sum of average monthly totals. This suggests to me that they may not actually be unique. For instance, the first two searches "guitar strings order" and "guitar string notes" each have ~5400 monthly searches. Does that mean 5400 each, or 5400 total between the two? So does anybody know if these are individual numbers or part of a bigger total? And if they are part of a bigger total, how could I estimate the average searches for a piece of content that targets all 8 keywords? If I tally all of the searches, I have over 23,000 potential searches per month. But if some of them are being counted more than once, so to speak, then the number could be much lower. ghmFYOZ
Keyword Research | | garney0 -
How Can I Rank My One Keyword ?
I read many places about never use the same keywords/anchor text this will consider as spam by google, so i want to know if suppose my main keyword is Indian bridal sarees than how can i give rank to that keyword, should i use the same exact keyword but in different format like bridal indian sarees or indian bridal sarees shopping something like that. Should i use LSI keywords in that keywords. Please help Second, I also read some people saying they use 70% primary keywords and 30% LSI or generic words, so that mean if i have 10 articles so in 7 articles i have to give primary keyword and the rest of the 3 will be generic. Kindly please advice this also.
Keyword Research | | chandubaba0 -
Assesing which keywords to target
Hi Looking for some advice: Situation: Starting and SEO campaign for the French market. We have extensive keyword data from our adwords account as this has been running for a few months. Questions: What should we be looking out for in relations to keywords to target in the seo campaign? How many keywords is it sensible to target or chase? (one person dedicated to the French seo campaign) Thanks for your help, Andrew
Keyword Research | | fleurya0 -
Keyword Difficulty
is probably a "how long is a piece of string" question but wondered how to use the keyword difficulty tool, particularly in relation to the % and the wording moderate, what are these actually saying? Perhaps some of you could give details of how you use this tool and apply the % and term to real world situations, Thanks in advance, Lee
Keyword Research | | LeeMiller0 -
How do I figure out which keyword to optimize for?
What's up guys! We run a site for tennis players and courts in the whole country - http://www.tennisround.com/. People use the site to find a tennis partner at their skill level and send each other invites to set up matches, it's also used to find local tennis courts. The question is - Which keyword(s) should we optimize the site for and how? Cheers, Alex 7h1HKYL_jJ0 sYaQH 7h1HKYL_jJ0 sYaQH 7h1HKYL_jJ0
Keyword Research | | tennisround0 -
Keyword Variations?
Hi, can anybody tell me if it is useful to optimize the following keyword in all 3 Versions?
Keyword Research | | mbase22
As I know google separates the 2 words as if using a hyphen - so it would be the same as if just using a space between the words.
But if you search for the different Versions in google there are different SERPS for every of this versions? Not many users will search using a hyphen between the words I guess - butt I saw some few keywords tipped in with hyphen in my google analytics report. And I want to be on top 😉 Piloten Ausbildung Piloten-Ausbildung Pilotenausbildung thx!0