Unable to fully see full spectrum of links built on some backlink checkers
-
We have built various links in directories and blogs to our website. We can clearly see that these links have been established on these websites. Some we have built well over 6 months ago.
However, upon using a range of tools such as Moz Open Explorer, Cognitive SEO Backlink Explorer and SEM Rush's Backlink Checker, we cannot see in any of these backlink checking tools the full spectrum of links we know we have built displayed. In instances of using these tools, we are only seeing a very small sample of links that we have built.
Our question here is then threefold:
- Why is it that a lot of these tools don't pick up the links we know we have built?
- Does google eventually see all the links we have built? Or does it suffer from the same problem as backlink checkers, unable to identify all built links?
- Is there a backlink checker that is throughly comprehensive, or close to, in its ability to identify all links? We have heard good things about Ahrefs and would love to hear people's thoughts here.
-
Thanks Jordan and Tawny! That is a good idea to check in GWT for link profiles of our sites that we want to check. We would love to find also though a link checking tool that is quite comprehensive. Thanks Tawny for your recommendation to check out Ahrefs. It is a tool we have trailed and do find quite effective!
-
Hi there! Tawny from Moz's Help team here. Thanks for writing in with a great question!
Since most backlink checkers don't have the massive resources that a search engine like Google has, it's unlikely that you'll be able to see all your backlinks using any one of them exclusively. For instance, Open Site Explorer is limited to showing you up to 10,000 backlinks at a time (any more than that and you'd need to use the Moz API), and from those, we can only show the top 25 links from each unique linking root domain.If you're not seeing all the backlinks you know you've earned using a backlink checker, but you do see it indexed in the search engines, it's probably because the search engine has used different means of finding those links. It's unlikely that search engines will have the same difficulty finding your backlinks as various backlink checkers will.
Moz is constantly working to improve the shape of our index - choosing which pages to crawl and which to ignore. Our goal is to build the most "Google-shaped" index we can, representative of what Google keeps in their main index and counts as valuable/important links that influence rankings. We make tweaks aimed at this goal each index cycle, but not always perfectly (you can see that in 2015, we crawled a ton more domains, but found that many of those were, in fact, low quality and not valuable, thus we stopped). Moz's crawlers can crawl the web extremely fast and efficiently, but our processing time prevents us from building as large an index as we'd like and as large as our competitors (you will see more links represented in both Ahrefs and Majestic, two competitors to Mozscape that we recommend). Moz calculates valuable metrics that these others do not (like PA/DA, MozRank, MozTrust, Spam Score, etc), but these metrics require hundreds of hours of processing and that time scales linearly with the size of the index, which means we have to stay smaller in order to calculate them.
I hope this helps! If you have follow-up questions, feel free to write in to help@moz.com!
-
This may be a silly question but have you checked in Google Webmaster tool's? I have noticed for some clients I work on Moz may not always show all the backlinks but it is still a good starting point to see if you have any questionable links pointing to your domain. Whereas Search Console or Webmaster tools gives a more complete breakdown of all my backlinks.
If you have Search Console set up download all your backlinks and compare it the other backlink checking tools you have.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why are Internal Equity-Passing Links so low?
I am looking at "Internal Equity-Passing Links" for my website in the competitor link metrics tab of OSE, and it says that my website only has 7 internal links on the site. I know that I have more internal links that this, so I am wondering why this number is so low. Does anyone know where the discrepancy is coming from? Is the Moz crawler unable to access these? I appreciate any insights you can provide.
Link Explorer | | aperez0 -
Moz Spam Score 9/17 when there are no links
Hi I was just looking at a competitors new site in OSE and it had a DA and PA of 1 which I would expect and also no links, which again I would expect, basically the guy used to design stuff for me and thinks he can do a better job so he is giving it ago. But he has a spam score of 9/17 but no links - how is this even possible. Thanks Andy
Link Explorer | | Andy-Halliday0 -
Backlinks to pdf files
hi.. im looking for solution how to get all backlinks to .pdf files on my site.
Link Explorer | | tybi-seochat
to get list of .pdf files with backlinks. and for them list of backlinking urls. thanks a lot0 -
See Lost Links?
My Moz analytics campaign says i have lost some links since the last crawl on one of my sites, Is there an easy way in moz to see which links these are i lost and where from? James
Link Explorer | | Antony_Towle0 -
My linked in profile is showing up the opensite exploer but not showing up in on page grader, any ideas why? the onpage grader says in url is in accessible
my linked on company profile ios not showing up in the on page grader tool, it return un accessible uRL? but we give me metrics in domain checker? its a new profile i set up about 8 hours ago,
Link Explorer | | maxmxmax0 -
Linking C Blocks
Hello everyone! Just looking to get more information in regards to Linking C Blocks in layman's terms? We have dropped from 10 to 2 since the latest Moz Open Explorer update and are concerned about this score. Our highest competitor has doubled what they had on the last update. Anyone who can provide more information about this, we would greatly appreciate it. Thanks ahead of time!
Link Explorer | | Essential-Pest0 -
Does the inbound links report include links to all pages of the domain being researched?
If I enter 'abc.com' am I only getting results for 'abc.com' or will I get results for the internal pages of 'abc.com' as well (i.e. 'abc.com/page1.html)? There is a bit of a discrepancy between these results and inbound link results in semrush for example. Then again it seems whenever you use different tools to measure the same thing you get wildly varying results. How do you all deal with that?
Link Explorer | | AISEO0