Google My Business for a Multi-Business Showroom
-
We are considering signing up for a multi-business showroom co-op concept in our area. Basically this space (1 address) has 10+ businesses that have their products represented at the location. There is one person working that passes along the leads to the individual companies when someone visits the showroom and shows interest in a product. I know at least 5 of the businesses are using this address for a Google My Business profile, and we would like to also. I am looking for some advice on best practices and strategy to ensure were not violating any of Google's policies. Here is a link to the showroom: http://www.brookfieldhomeandideacenter.com/
-
Hey John,
Without knowing the complete details of the scenario, I'm not 100% certain (feel free to explain further) but I do believe what you are describing would fall under Google's guideline regarding ineligible business models:
An ongoing service, class, or meeting at a location that you don't own or have the authority to represent. Please coordinate with your host to have your information displayed on the page for their business within their "Introduction" field.
How I'm understanding your description is that the showroom is actually the host here and that they would need to mention you and all of the other brands they are representing, rather than you building your own GMB listing. If you need to coordinate with the host, I recommend drawing their attention to Google's Guidelines for 'Two or more brands at the same location'.
Here are the complete guidelines: https://support.google.com/business/answer/3038177?hl=en
Hope this helps!
-
Hi John,
For Google My Business the most important requirement is that you can receive mail (oldstyle & printed) at the adress to validate your business. I would thus surely sign up for it for the new business.
Good luck!
Tymen
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google prioritise local domains?
I'm in Australia targeting Australian traffic. I often see US domains in the Google SERPS and wonder if that indicates an opportunity for local (Australian) domains to rank?
Local Listings | | Lazeh0 -
Google Knowledge Graph Carousel
Hi - I am trying to get on the Google Knowledge Graph Carousel. I've set up G+, YouTube, Consistent NAP, local business schema, etc. but still have not been featured. Can you please help me figure out why I cannot get a carousel feature. Please help me determine what I am missing.
Local Listings | | mmmeans0 -
Clients are not showing up on Google Places (Maps)
Dear Esteemed Mozzers, I am having trouble with a few clients not showing up on the map for Google Maps (Places). What's interesting is that for one of my clients, a number of her competitors (some of them in the same office building) appear on the maps, however, my client does not. Nevertheless, this client is on G+, uses Yext, Yelp advertising, PPC with Google, etc. and as far as I'm concerned, has signed up for every other 'local' listing service of value. With that, I'm hoping you guys may be able to point me in the right direction to get my clients back on track and showing up on the Google Maps (Places) listings. Thank you all in advance for reading this, I look forward to your responses!
Local Listings | | maxcarnage0 -
Does Google local account access affect local rankings?
Is it possible that being a third party manager to a Google plus account have a negative impact in local rankings since access is coming from a different city? Example: I work in Houston but manage a client's Google account that is in New York.
Local Listings | | mgordon0 -
Local Rankings for Second Business Location in the SAME City
I have an issue regarding local rankings for multiple locations within the SAME city, and I'm hoping to start a productive discussion about the various options for helping a second location gain visibility in the local pack. Here's the context…My business is an electronic cigarette shop in New Orleans, called Crescent City Vape. Our first location (Uptown) opened up a year ago and ranks very well in the local-pack as well as organic results for target keywords, as well as brand terms. Our second location opened up 2 months ago, also in New Orleans (Lower Garden District), about 3 miles away from the first shop. This shop, however, is not visible locally or organically, unless we get extremely specific with a branded search query like "Crescent City Vape Lower Garden District" or "Crescent City Vape St. Charles Ave." It does not rank locally for "Crescent City Vape" or "Crescent City Vape New Orleans" We have one website: crescentcityvape.com -- and both shops have a location landing page on the main site: crescentcityvape.com/uptown
Local Listings | | djreich
crescentcityvape.com/lower-garden However, when we launched our local SEO work for the first shop, we used the homepage as the URL in Google+ Local, as well as all of our citations. When we launched the second shop, we used the location landing page as the URL for G+ and all of our citations. We also added a location modifier to the business name on G+ Local: Crescent City Vape - Lower Garden District Both shops have 5+ reviews on Google+ Local, and both shops have citation profiles that are better than any other competitor. I'm confident that the local SEO basics are covered…and this is evident from the solid local and organic rankings for the original shop. My concern isn't that the second shop is ranking worse than the first. I expected this. But I am very concerned that the second shop doesn't even rank for a branded search like "Crescent City Vape." You have to get unrealistically specific with local descriptors to see the G+ local result for the second shop. e.g. "Crescent City Vape Lower Garden District". Here are some of the options and questions I've been pondering. Would love anyone's thoughts on what's worth trying and what might be too risky…since obviously I do not want to sacrifice rankings for the original shop. Changing the G+ URL of the second shop to the homepage (rather than that local landing page). In this case, G+ pages for both locations would link to the homepage. Then updating Moz Local and other citations accordingly with the URL as the homepage. My concern is that this will end up hurting rankings for the original shop more than helping rankings for the second shop. Removing the location modifier from the second shop's Google+ Local business name. When you google "Starbucks" or "McDonalds" you get a local-pack that usually includes 3 of their locations in the pack, and none have location modifiers. I'm wondering if the modifier is sending the wrong signal, because right now, when you Google "Crescent City Vape" only the original location shows up with a local result. Changing the modifier for the second shop's Google+ Local business name to something like "Crescent City Vape: New Orleans E-Cigs". Some of our competitors have added keywords to their G+ names and it's been effective for them. I know this is not aligned with Google guidelines, and may be a risky play. We don't have anything to lose with the second location if we try this…However, is there any chance this would negatively affect our original shop's rankings (since it's the same domain)? If we went in this direction, should I update our citations accordingly? And build new ones with this new "name"? Does page authority of the business URL have an impact on G+ Local rankings? i.e. would building quality links to the local landing page have much of an impact? i.e. is that a productive use of time and resources, as opposed to promoting the homepage and other more important landing pages? Appreciate your thoughts and feedback! Hopefully this discussion will be helpful for other businesses trying to rank for more than one location in the same city. Thanks!0 -
Google Local Listing
Q1a: How do I do off-page SEO for Google Local Listing?
Local Listings | | kevinbp
or
Q1b: Where can i find the resources to learn about off-page SEO for Google Local Listing? Q2: Is the off-page SEO for google Local Listing similar to off-page SEO for a website? In this case, I will have to create backlinks to my google+ business page? Cant seem to find the answers by googling. The results that come out are mostly on-page SEO to complete my profile for Google Local Listing0 -
Google Places - Should my category choice be manual keywords or selected from default list
Hi All, I have a carpet cleaner hire business and am new to google places. I have been doing my listing for it but can't seem to work out whether I should choose one of the default choices in the categories and leave it as that (in my case it would be "carpet cleaning services" or should I manually type some keywords as well as this ? So for instance, I choose the default - carpet cleaning services but also manually type in "carpet cleaner hire" , floor scrubber hire etc etc as other categories Any advice or if someone could point me in the right direction would be greatly appreciated. thanks Pete
Local Listings | | PeteC121 -
Future of Google biz listings
Breakout from an earlier question today ... G+ versus Google My Business: Looks like I lost descriptions and cover pictures on my Google Places locations during the dashboard switchover. I have 70 locations - is it worth cleaning up at this time? I would hate to invest all of that, only to learn later I need to migrate to Google My Business (and potentially - likely? - face similar issues). Thanks,
Local Listings | | SSFCU
Sarah0