If I add the the '&utm_source=MSN' parameter to my URLs in AdCenter, will this reset my history for the KW/campaign(s)?
-
I need Google Analytics to correctly parse PPC campaign key words from Bing.
-
In Google Adwords if the destination URL is changed then it resets the history for that keyword and the campaign. Was Wondering if simply adding the utm_ parameter in Adcenter would have the same result...
-
I think if I understand your question correctly that you are asking whether adding the query string param's utm_source will it affect the stats in your campaign. No your keyword stats in MSN Adcenter's campaign will stay not be lost because you are only changing a destination url in your ad copy. If you're asking will G Analytics pick up the change and change historic data the answer would be no.
Also another tidbit - use &utm_term={keyword} as well because that's Adcenter's parameter to pass in the dynamic keyword being clicked as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Huge Drop in Shopping Campaigns clicks
Anyone else experiencing a huge drop in impressions/clicks? we noticed on Friday a sudden drop with impressions/clicks on multiple shopping campaigns which have been running very successfully for a number of years, we have checked merchant centre for any errors or warnings, also checked our feed everything looks OK apart from the extreme sudden drop. All our search campaigns are performing as normal, our natural rankings are also perfectly normal, just affecting shopping campaigns, we cannot figure out why. Anyone else seen any extreme changes with shopping campaigns recently? We are based in the UK
Paid Search Marketing | | Haz0 -
Attributing Lead Source/Medium on Squarespace forms
Hi Mozzers Happy new year! We've recently picked up a client for some PPC and SEO work and their website is built using Squarespace. It's a B2B business, so enquiries don't always get sent straight from a landing page. Often a user hits our desired landing pages then checks out a few other pages before sending an enquiry. The problem we have is with attaching the source/medium of a lead to the enquiry that we receive. For example if Joe Bloggs completes a form, what we'd like to receive is:
Paid Search Marketing | | ZestUK
Name: Joe Bloggs
Email: joe.bloggs@email.com
Phone: 123456
Source: Google
Medium: CPC With the latter as hidden fields. We've tried the hidden field feature built into the form builder, but this only works if the user completes the form on the landing page they arrived on without leaving the page. We've tried to used event tracking but this only gives us accuracy on the number of enquiries from that channel, not who the user was that enquired, so we can't consolidate with our order and revenue report to work out ROI from each activity. Has anybody in the community ever solved this issue on Squarespace? Thanks
Mark0 -
SEO Certifications? What is good/recommended? Is it still relevant?
Hi All, I'd really like to up my expert game in the SEO/PPC/Web Optimization game and I'd really like to get some strong credentials. So, I'm looking for some legit certifications. Of course, besides Google Analytics/Adwords Certs, is there anything else people here recommend? Is SEMPO still relevant? Check these out: http://www.sempo.org/events/event_details.asp?id=298553 http://www.instantetraining.com/online-marketing-workshop/coached/seo-training Let me know what you think! Thank you. Cheers,
Paid Search Marketing | | CSawatzky
Pedram0 -
Google Analytics and WorldPay - Tracking Sales/Conversions
Hi there, I recently remember reading somewhere that tracking code could be used to monitor sales/conversions of eCommerce payments that went through WorldPay. I've been looking around the web for news stories, forums, discussions, but all seem to be from 2007 - 2011; was just wondering if anyone knew any up-to-date info they could point me towards? Thanks
Paid Search Marketing | | bricktech0 -
Will PPC elsewhere on my domain help my organic SEO?
I have an e-commerce site with a small product line which an on-going organic SEO campaign. As a side project, I'm planning on doing some PPC testing with a highly converting product squeeze page, which I'll run Google ads to gain traffic. (this is PPC only and for this page I am not concerned with organic SEO traffic - although of course the page itself will be fully optimized). I am wondering whether to run this squeeze page on a sub-domain or sub-directory of the existing site, OR to host it on a completely fresh domain? I would like to know if as side-effect my existing Website benefit 'organically' from some of the PPC traffic, helping with it's domain authority, etc.,? or could this possibly do any harm? p.s. Bear in mind this is not going to be a page visible on the on the main site itself, it's a separate entity for PPC. Would be great to have some expert Moz eyes on this and opinions. Thanks!
Paid Search Marketing | | GregDixson0 -
Adwords campaign and adgroup ideas
When it comes to SEO, I can do that. When it comes to adwords I tend to scratch my head. No idea why, I just do. Anyways I want to get some ideas of how I can setup a killer campaign and structure it and target relevant keywords. Here is my description of my business We are a private christian school providing preschool, elementary and highschool. We are located in Henderson, NV but service Las Vegas, NV as well. We have some of the highest scores and accolades in Nevada so we pride ourselves with those and feel we should target that. So far when it comes to structure I have come up with this setup Campaigns Henderson adgroups Preschool Top Keywords preschool Example Keywords preschools in henderson, nv preschools in henderson nevada preschool henderson nv preschool henderson nevada top rated Example Keywords top rated preschools in henderson nv top rates preschools in henderson nevada best Example Keywords best preschool in henderson nv best preschool in henderson nevada Elementary Top Keywords private school Example Keywords Elementary private schools in henderson nv Elementary private schools in henderson nevada Elementary private school in henderson nv Elementary private school in henderson nevada top rated Example Keywords top rated elementary private school in henderson nv top rated elementary private school in henderson nevada best Example Keywords best elementary private school in henderson nv High School Top Keywords private school top rated best Las Vegas adgroups Preschool Elementary High School I didn't finish the rest because you should get the point. I don't know if these are exact keywords, I just know that private school, top rated and best tend to be what people type. Then each adgroup will get a relevant ad pertaining to those keywords. Am I going overbaord? or is this a good start?
Paid Search Marketing | | cbielich0 -
My client's resort, ME Cancun would like to rank for the keyword “Complete ME” and related modifiers. So any advice or ideas you have to improve our performance on this keyword is appreciated.
ME Cancun went all-inclusive, and their all-inclusive package is called
Paid Search Marketing | | Melia
“Complete ME.” Here is their website: www.me-cancun.com. They are concerned because although we are buying keyword “Complete ME” in
Google, but they are not showing up very high for this keyword in organic
search results. So any advice or ideas you have to improve our performance on this
keyword is much appreciated.0
