Really, what are the benefits of creating a Google Brand page for an e-commerce site?
-
We have a jewellery store client who already have a Google My Business page set up for its store front business. Should we also create a Google Brand page for its e-commerce site (which has a different business name to the jewellery store)? This client already has a pretty robust Facebook profile. Is it worth it maintaining a Brand page then - since it targets Google plus users?
And what are the chances of a Brand page appearing on search results when you're not a Nike or a Calvin Klein?Thanks heaps in anticipation of your response.
-
Hi Ryan,
Thanks for your thoughts. After chatting it through internally, we believe the same as you ie. no point creating a Brand page for this client!
Cheers.
-
Hey,
The truth is many people don't use Google+ as a social platform. My advice would be to not waste your time with a Google Brand page but I guess it all depends on their target audience. If you know customers are using it, then it might be worth a shot. But there is not point having it just to have it - if that makes sense. Regarding it appearing in search results - it is quite unlikely. It is usually major brands like you mentioned that have the brand page knowledge panel appear in the search results.
-
You can have many reason to create Google Shop for your business however these few may give you an breif idea what you can get if you have set up Google shop.
More product focusedGoogle Shopping provides more product specific performance information. By providing your complete product inventory directly in AdWords, you can structure your campaigns by product groups and categories to give you greater control over your bidding strategies.
More granular control with custom labels and campaign prioritiesCustom labels are a new, structured way to tag your products in your data feed with attributes that matter to you, such as ‘margin’ to separate your high- and low-margin products, price range or promotional status. Google Shopping Campaigns now offers 5 levels of custom labels.
More advanced reporting capabilitiesGoogle Shopping Campaigns now offer you the ability to view your performance data by product or product attribute. Since performance metrics are associated with the item and not the product group, you can filter and segment data by your product attributes. This includes Google product category, product type, brand, condition, item id and custom labels.
Access to competitive metricsNew to Google Shopping is the ability to gain valuable insights into your competitive landscape. You now have access to the estimated average CTR and Max CPC for other advertisers with similar products. Although the performance data is anonymous it gives you an accurate benchmark on what your competitors are doing and enables you to make more strategic decisions.Source
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
LinkedIn Versus Google Adwords for B to B Advertising
Does anyone have experience with LinkedIn and Google Adwords for B+B advertising? I own a commercial real estate agency in Manhattan. We aim to generate qualified leads of business tenants seeking to rent office or loft space. The advertising is not meant to build an image or branding. Approximate total adverting budget is $3,000-$5,000/month. LinkedIn appears to have the advantage in being able to target a particular demographic (industry, geography, job function, size of company). But I wonder if it is not geared towards branding rather than generating warm leads. In terms of cost and quality of leads does anyone have insight as to how these two platforms compare? Thanks, Alan Rosinsky
Branding | | Kingalan11 -
Which domain will perform better on google.com? californiaweb.co OR webthreedesign.com ?
Which domain will perform better on google.com? californiaweb.co or webthreedesign.com ?
Branding | | Web3Marketing871 -
Importance of Google+ name?
Greetings Mozzers, I'm working on some Google+ profiles currently and have one interesting case where I'd like some advice. The name of one of my clients' web addresses, company name, and Google+/Google Local verified local business names all reflect the same thing. [Name] Surgical Associates However, on Google+ it looks like it has a limited number of characters so it reads: [Name] Surgical Ass... How important is it to keep the name identical to everything else on the web? Could I get away with just changing the name on Google+ to [Name] Surgical I appreciate in advice on this matter and what would occur if I changed it here. Thanks.
Branding | | MonsterWeb283 -
Can i use the same keyword or similar keyword on title tag of multiple page ?
Greetings support, I would like to know if i can use similar keywords into my index title tag and than the similar keyword into the title tag of another page from the same site. Example:The site selling ''Dubai Apartments'' ''Dubai Vacation Rentals'' ''Dubai Holiday Apartments'' and ''Dubai Accommodation'' and would like to rank the index page for ''Dubai City Apartments'' and ''Dubai Accommodation'' and the category page /apartments/ for ''Dubai Apartments'' Is this ok ? because I do not want to lose the rank for the index page because it's already higher for ''Dubai City Apartments'' and ''Dubai Apartments'' I also have use this title tag on the home page: Dubai City Apartments | Dubai Accommodation | sitename brand and than i have category page such: /apartments/ title Dubai Apartments | Dubai Apartment Rentals | brandname /vacation-rentals/ title Dubai Vacation Rentals | Holiday Rentals Dubai | brandname /holiday-apartments/ Dubai Holiday Apartments | Dubai Vacation Apartments | brandname P.S. My index page is already rank for keyword such: dubai apartments, dubai holiday apartments, dubai vacation rentals and dubai accommodation but i want to know rank the category page. Any suggestions would be appreciated. Best, Giuseppe
Branding | | WorldEscape0 -
Brand Exposure for Increased Awareness
Looking for a mechanism to increase my brand awareness over the web. Has anyone run across a site or method that has helped them expand the awareness of their brand significantly that can be measured?
Branding | | casper4340 -
What are some good ways to market a used car sales site?
I have thought of using craigslist and other classified ads, social media and of course good old SEO. What else can be done to drive traffic to a used car website?
Branding | | MangoMan160 -
Strategies for getting more listings on first of google
We have a client who is looking to increase the number of results on page 1 of google for their brand name to essentially force some historical negative comments off page 1 of google. I am thinking of things like a twitter page, Facebook page, YouTube page etc. plus optimising their site to try and get multiple pages on page 1. Does any one have experience of doing the same sort of thing?
Branding | | barnst0 -
Facebook, Google Plus - What to share/like?
Hi everybody! We are planning to offer an incentive to all our customers who interact with us on social media websites. What's the most important thing to ask from a customer? Facebook to like our Facebook business page or to like our own website through Facebook? to just follow us on Facebook or to actually comment / interact on our wall? Google + to +1, share, add to circle our Google+ business webpage or to +1 or share our own website? So basically what do we need to promote most? Our Facebook / Google+ business pages or our own website through social media marketing? While we understand it's important to actually interact with the customers and offer value on social media websites, we are looking to boost our SEO efforts. Thank you!
Branding | | echo10