Does business name capitalisation count when making sure you have the same NAP across all directories ?
-
We've got a UK company with a company name like the following "ABC cars" (3 letter capitalised name followed by a word).
With the Thompson local directory (one of the top 10 uk directories for local NAPs (and listed as a direct partner in Moz Local)) they dont allow you to have multiple capitalised letters in a company name. As far as i can see there are a few options to get around this :
-
A B C Cars
-
Abc Cars
-
abc Cars (or abc cars)
But none of them are ideal, as they dont match the actual name as listed on all of sites 100% in terms capitalisation.
Which one of the above (or other) would be the best solution ?
Does capitalisation count when people say your NAP must match ?
-
-
I agree with Eric. Go with Abc Cars, abc Cars, or abc cars (no spaces).
-
The capitalization should not make any difference. As long as the name of the company is the same, and the address and phone number is correct you should be just fine.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What do I need to do for SEO when moving a business out of state?
Hello! So I have a business that I run out of a single location for the last 3 years. I am unfortunately having to move here in the next few weeks My question is what do I need to do in order to have the best chance at SEO for the new location? When should I make the changes? Does it take a long time for me to stop showing up in the previous location? and is there something I need to do to remove those? Also, is there an app or a website where I can find and update all listings at once or at least a bulk of them? I know that there are some weird sites that have my business info in them that I did not put there. Obviously these would have the wrong address. Some do not have a contact info or a way for me to log into them. What would I do with these sites? Thank you!
Local Listings | | Rmarkjr810 -
Business has one toll free number, but multiple locations
Hello, The business I work for has one toll free number (it's addiction treatment) but multiple locations. How do I handle NAP? Clients that want help call a toll free number and get recommended to specific locations. Thanks!
Local Listings | | lfrazer1230 -
2 Google my business listings for one company
Hello all I work for a small company. we do carpentings and old wooden furniture repairs. With the same company, we've started a tiny house building business, which is completly different of what we usally do and this is a national business wj The question is, can a create a different google my business listing for this activity ? It has different brand on logo but same phone number and same physical address. From what i ve found in google help pages , i would say yes, but i d take opinions about this , tks for your precious answers from google : Departments within other business, universities, or institutions
Local Listings | | uservices
Departments within businesses, universities, hospitals, and government institutions may have their own listings on Google.
Learn more
Publicly-facing departments that operate as distinct entities should have their own page. The exact name of each department must be different from that of the main business and that of other departments. Typically such departments have a separate customer entrance and should each have distinct categories. Their hours may sometimes differ from those of the main business.
• Acceptable (as distinct listings):
o "Walmart Vision Center"
o "Sears Auto Center"
o "Massachusetts General Hospital Department of Dermatology"
• Not acceptable (as distinct listings):
o The Apple products section of Best Buy
o The hot food bar inside Whole Foods Market
For each department, the category that is the most representative of that department must be different from that of the main business and that of other departments.
• The main business "Wells Fargo" has the category "Bank" whereas the department "Wells Fargo Advisors" has the category "Financial Consultant"
• The main business "South Bay Toyota" has the category "Toyota Dealer" whereas the "South Bay Toyota Service & Parts" has the category "Auto Repair Shop" (plus the category "Auto Parts Store")
• The main business "GetGo" has the category "Convenience Store" (plus the category "Sandwich Shop") whereas the department "GetGo Fuel" has the category "Gas Station", and the department "WetGo" has the category "Car Wash"1 -
NAP question and Google local.
Hello, My client has successfully grown one of their event venues locally (lets call it venue A) and on the back of that bought two more venues (B & C). Then created an umbrella company to manage all three. He now wants to market the umbrella company and so redirected the original successful venue domain (A) to the new umbrella company domain. The umbrella company is located at the same address as the original venue A. So it shares the same address, phone number, website as venue A but a different name. All this done before me. He has a Google local page for the original venue - venue A- and changed the domain on it to the new one. He also has Google local pages for the other two venue locations. But doesn't have a Google local page for the umbrella company. Now he finds rankings are down. Looking around I can see that his citations are all based on the original successful venue name A - but he has changed the website URL on many of the citations to the new domain.So a bit of a mess as we have a mixture of addresses, same phone number for all 4 , different business names for all 4, same website for all 4. If all the venues plus the umbrella company are in the same city, but have different names and addresses but the same phone number (for bookings) and web address, are they allowed a Google local page each? I suggest just having a Google local page for the umbrella company and remove the others as they are not actually separate businesses although they do have different addresses. But unsure if this is correct or necessary. Not sure how to progress with this one and any help appreciated?
Local Listings | | AL123al0 -
Multiple Sites, Different Names, Same Business. Gray Hat?!
Hey there, Mozzers! I need your help. I have a new client whose new site just went live. Today, I started the process of cleaning up their business listings throughout the web. To my surprise, I noticed that a lot of the directories already had a website domain included. I called my client to find out what was going on. Turns out they already have a site with another company, targeting the same keywords. I came across this site before during competitive analysis, but never put two and two together since it has a different name, phone number and branding (logo, color scheme, etc.). I asked if he was willing to change the link to his new site (the one we're doing SEO for), and he flat out said no. He knows the site is doing well in the SERPs and doesn't want to harm its rankings. sigh His advice? Create new listings for his 2nd location. This location has a different physical address and phone number (no toll free/shared). But I feel like this is wrong. It's the same business, but we're trying to pass as another company just to get 2 sites to the top of the SERPs. This might also confuse users. What do I do? Plus, does that mean we should only include the 2nd location on the site we created and not the 1st? I already have a disadvantage since all the quality link juice is going to the other site. smh I need y'alls advice, please! -Kanya
Local Listings | | RainmanCreative1 -
Google Local Business SEO
Under "http://moz.com/blog/everybody-needs-local-seo" Q) There is a paragraph saying "If your business has multiple locations, you should have a unique location landing page for each Google Plus Local listing." Does it mean that for each of my shop (location), i have to create an brand new google plus page for it? Q) There is a paragraph saying "you're dealing with a single location, then we're talking about your home page - but these elements should also be locally optimized on product and services pages. City and state in the title tag. City and state in H1 heading" For example, if my country is australia, i have to create a page within my website and the it is optimised to the keywords "Gold Coast | Australia" in my 'product and services page'?
Local Listings | | kevinbp0 -
What is the process to add multiple locations to our Google My Business Account?
We have a business that has expanded into multiple cities across Canada. What is the process to add these to our Google My Business account. Our existing locations business pages were set up by a previous SEO agency and now we are handling this in-house. I've tried to search step by step guides but was unable to find any solutions.
Local Listings | | Lorne_Marr0 -
Does anyone know of a Google My Business reporting dashboard that shows impressions and clicks in bulk?
Right now, it appears the only way to access reporting data is by clicking on each individual location and then navigating to insights. We're managing nearly 300 different locations and need a tool that makes it easier to retrieve performance data.
Local Listings | | Deluxe0