Understanding Keyword Explorer SERP Analysis
-
Hi Guys
Based on the attached SERP analysis provided by Keyword Explorer, the term 'silver jewelry' appears to have a lot of potential; it has good search volume, high opportunity and potential scores; however when you look at the metrics associated with the top 3 competing sites, and the fact page 1 is dominated by major brands with equally good metrics, then a difficulty score of 26, meaning easy; seems a bit unrealistic.
I would like to hear what others have to say, or am I missing something here.
Regards
Peter
-
Hi Peter!
Keyword Difficulty takes into account the Page Authority (PA) and Domain Authority (DA) scores of the results ranking on the first page of Google for the given query, as well as modifying intelligently for projected click-through-rate of a given page (putting more weight on higher-ranking, more visible pages and less on lower-ranking, less visible pages). The formula also accounts for newer pages on powerful domains that may have DA scores but have not yet been assigned PA values.
I hope that provides some clarification!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Why for some keywords there is no metrics in search results?
I have installed moz addon in chrome and for some search results moz shows metrics under search card but for some keywords does not. This is very anoying. Could you help?
Moz Bar | | paulavervo0 -
Keyword Research Using K Explorer for Company with No Competitors
Hello, I'm doing keyword research for vapementors.com I'm trying to use Moz's Keyword Explorer to do keyword research for them, but it's tough. They have no real direct competitors. I typed in a lot of related keywords in KE but couldn't find anything real high traffic. So far I have just gave them a list that I extracted from a bunch of KE results, but they rank for most of them already and there wasn't a lot of insight from my list. What do you suggest? Thanks
Moz Bar | | BobGW0 -
Can I retrieve city based keywords from Moz Keyword Explorer?
I was trying to take keywords based on cities, but could not find an option to set the city based target. Please help!
Moz Bar | | S-A-Marketing1 -
Keyword Ranking Report Blank
I have a custom ranking report set up to run every month. The module that shows the overall changes (how many improved, how many dropped, number in rank #1-3, etc.) populates with data, but the keyword ranking for tracked keywords listing is blank for all keywords, all search engines. I haven't changed anything in my campaigns - why is this reporting blank? Thanks!
Moz Bar | | GranthamUniversity0 -
Keyword Difficulty Search Engine Selection
I'm using the Keyword Difficulty tool. The results generated are Bing search engine results, even though I have selected Google for the search engine. I cannot get this feature to work, and I've tried it in both Chrome and Firefox. What's going on here...??
Moz Bar | | AcroPilot1 -
Ambiguities In The MozBar Keyword Difficulty Checker
Hi, This is more of an observation rather than a real issue. But I noticed that when I check a keyword difficulty in Google by pressing the button that appears I get a different % result to the same keyword placed in the campaign. I suspect that it is something to do with being in the UK, however, If for instance I go to google.co.uk and place in the search bar IT support company Portsmouth I get the result 44% appear but in the keyword difficulty tool I get the result 34%. It seems to do this on all the keywords I have checked. I also checked both US and UK results in the campaign but neither of these came up within the 10% difference of the toolbar. Like I mentioned though, not a criticism, just an observation, its still a very handy little tool. EDIT 06/18/14: I thought I would just add that I am now getting some seriously odd results. For instance, if I put in the keyword 'hairy blue widgets for sale in Outer Mongolia' it returns a difficulty level of 71% ??? Thanks
Moz Bar | | southcoasthost0 -
Open Site Explorer Broke Still?
Its been a couple days now, and a bunch of the useful open site explorer features are still down... Is this something that you are working, were the features taken down or is it just being neglected? Prior to posting this, I tested on multiple browsers... Windows 7,8 & a Mac Specifically, the criteria below prompts "oops something went wrong" Inbound Links Tab : Drop downs for, "Show Links", "From Pages", "To This Page" Top Pages Tab : Broken Please Advise
Moz Bar | | Southbay_Carnivorous_Plants0 -
Why moz does not update actual keyword possition
I managed to get first place on google by keyword: vervo.lv kravu pārvadājumi in google.lv (it is in first place all this week) But in moz reports it shows just second position? I added so far about 100 keywords to monitor so if it shows incorrect this one how can i trust to other keyword results. Report says it updated on 3. september and it already was in first place. I really need to monitor keywords but if it does not show actual positions it is useless.
Moz Bar | | vervo0