Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
SEO audit on a beta site
-
HI there, Is there much point conducting an SEO site audit on a site that has not yet launched and is protected behind a login? Presumably none of the usual SEO tools (Moz, Screaming Frog etc) can crawl this site becuase it is all locked behind a login. Would it be better to launch it and then do a site audit?
Thanks
-
Not sure if not yet lunched meaning it is a brand new site and domain or if this is going to be a new edsign/cms etc..
so, If the site never went live you should have no concerns google spider coming to crawl your site.
But if it is an updated version of an existing website, its better to create a subdomain.
This is the most common practice, you create something like test.domain.com and use robots.txt on this test domain to block all access.it is the safest way that i know
good luck
-
It isn't possible to do this when behind a login but I would definitely still spend the time doing what you can manually before pushing it live.
The other option you have is to push it "live" but block the whole site from crawlers with Robots.txt. Screaming Frog does give you the option to ignore the instructions in Robots so you could still crawl it. If this site is replacing an existing one that makes it a little more tricky. If that's the case, you could still do this but make sure that you get to work on your audit the second you push it live and get it done as quickly as possible.
If the site is up and blocked via Robots for 20 minutes it's unlikely to cause an issue. If you leave it that way for a week however... not such a good idea
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
site speed
i use mid-quality pic and... but my site speed is low
On-Page Optimization | | zlbvasgabc
any suggestion?
my site is:
https://bandolini.ir/0 -
On site issues after Magento 2 launch
We did a new site launch on Feb 7th this year - www.vesternet.com It changed from Magento 1 to Magento 2. We had some launch issues around SEO but now we've solved most every crawler issue in Moz reporting - according to Moz we're in better shape on-site than ever. But our organic search is just dropping daily - we expected a drop after launch then back to normal, but over 2 months on something just isn't right. A good example, on Google UK for keyword 'home automation' we've always been about position 10, but now we're out the top 50... Forget about off site for now - what's wrong with our site itself to have caused this? Can anyone help with insights please as this is killing our sales
On-Page Optimization | | dbsmtec1 -
Is Wix still terrible for SEO?
In Australia, I hear it over and over again that Wix is literally the worst site builder you can use due to it's poor site build for SEO. Has anyone here got some tangible reasons for why this is? As I am constantly getting asked this by clients who are using Wix and want me to help with their SEO.
On-Page Optimization | | UndergrndMarketing0 -
Thoughts on archiving content on an event site?
I have a few sites that are used exclusively to promote live events (ex. tradeshows, conference, etc). In most cases these sites content fewer than 100 pages and include information for the upcoming event with links to register. Some time after the event has ended, we would redesign the site and start promoting next years event...essentially starting over with a new site (same domain). We understand the value that many of these past event pages have for users who are looking for info from the past event and we're looking for advice on how best to archive this content to preserve for SEO. We tend to use concise urls for pages on these sites. Ex. www.event.com/agenda or www.event.com/speakers. What are your thoughts on archiving the content from these pages so we can reuse the url with content for the new event? My first thought is to put these pages into an archive, like www.event.com/2015/speakers. Is there a better way to do this to preserve the SEO value of this content?
On-Page Optimization | | accessintel0 -
Less Tags better for SEO?
I am currently reviewing my strategy when it comes to categories and tags on my site. Having been no-indexed for some time, and having many tags with just one entry I am thinking that this is not optimal for SEO purposes. This is what I am planning: Categories - Change these to Index, but only after adding a hundred words or so by way of introduction (see this example - https://www.besthostnews.com/news/hosting/a-small-orange-news/). With the categories I am thinking of highlighting key articles as well to improve link juice distribution to older articles that are important. Tags - About half my tags have only 1 entry, with a few more just having 2 entries. I am thinking of deleting all tags with just one entry, and trying to merge those with just two or 3 entries where it makes sense to do so. I will keep these as no-index, but I think this will mean more optimal distribution of link juice within the site. I would appreciate your thoughts \ suggestions on the best practices here.
On-Page Optimization | | TheWebMastercom0 -
301 Redirect to external site
Hi guys, We have a client who is getting their website redesigned through us. They are discontinuing couple of their services which will not get featured in the new site. They are fairly well ranked for these services and my client wishes to 301 redirect these pages to an external site owned by his friend so that they benefit out of the ranking. The question is: Will my client's website's general ranking get affected due to 301 redirecting to an external site? The external site is not spammy or red-flagged by Google (at the moment, at least). Thanks in advance!
On-Page Optimization | | RameshNair
Ramesh Nair0 -
URL Path. What is better for SEO
Hello Moz people, Is it better for SEO to have a URL path like this: flowersite.com/anniversary_flowers/dozen_roses OR flowersite.com/dozen_roses Is it better to have the full trail of pages in the URL?
On-Page Optimization | | CKerr0 -
HAVING A POPUP WINDOW ON HOMEPAGE AFFECTS SEO?
Good evening, I currently have a blog that uses a popup window after 15 seconds that is used to add visitor to my newsletter. My question is : Does it have a negative effect in SEO? Thanks in advance Maria Jesus
On-Page Optimization | | goperformancelabs0