Searching for Compelling Hard Data on why B2B Websites Should Be Responsive
-
I am being asked to provide hard data in support the migration to a responsive website for a large B2B website. I have searched for any case studies showing before/after comparisons - no luck.
I can easily show:
- Current data on desktop vs mobile visitors, their bounce rate, pages per visit, etc.
- Google Analytics Benchmark data - really compelling stuff there!
- In the past year, 100K visitors have come to the site from mobile devices.
- GWMTs shows the client not receiving mobile impressions for important keywords,
- All the close competitors have gone responsive.
- In APAC regions, mobile is more widely used than in the USA.
BUT, I can’t show that making this expensive and time-consuming transition will result in more revenue. The client is a financial services software company, with a 2-3 year sales cycle.
Has anyone seen data to support this transition?
Thanks everyone! Have a great long weekend.
-
Happy to help!
-
Thank you Kristina: These are awesome examples. It's just what I needed.
Thanks so much for taking the time to submit these.
-
Hi Rosemary,
I work for a company that's very driven by hard data as well, so I totally feel your pain!
I couldn't find many case studies, but here are a number of articles with specific increases in traffic or conversions as a result of making the switch:
- Here are 5 Solid Examples of Responsive Design Improving Conversions
- MTV doubled mobile traffic a year and a half ago with responsive design
- Neil Patel increased mobile traffic from 18% to 56% on Kimberly Snyder's website
- One of my former coworkers increased his organic traffic by 400% when he implemented responsive design (granted, this was waaaay back in 2013)
- This dude found something similar
- So did One Fish Two
Do these help?
Best,
Kristina
-
Hello,
While I don't have any hard data about this, I do have a few points to bring up as I have some experience with B2B company sites.
Key issues are:
Accessibility: While many don't use phones and tablets at work, they do use them on the way to work, on the way back, at home while waiting for this and that, and often it's in relation to their job if only for a small amount of time. That's a lot of missed opportunity to attract someone on their phone or tablet. What about when they voice search and pull up one of your pages on one of those devices, only to see they have to do all this extra work just to view the content, they're gonna press back before they even realize 3 letters in your companies name.
Brand Remembering: Following up from the 1st point, they will think of your site and company name as " that site that doesn't look good on this or that " which can give off the vibe your company isn't as professional as it should be. That's actually a huge trust factor and one they came up with entirely on their own from just the way the site looked.
Conversions: This one is kinda a no brainer but if they can't use your site, they can't or won't want to purchase anything from it, even with someone else's money. Or lets say they used a desktop to view you site, and even have made it as far as adding an item to their cart but forgot something. If they look on their phone or tablet to remember what they were going to get or to add something only, they might just move on to another site when they can't navigate very well.
Not to mention, Google does give a boost to rankings if your site is mobile ready / responsive.
Your site might be ok for the time being, however the future is tomorrow and everyday after that, of which we continue to consume mobile data at a faster rate than desktops and with voice search the events that trigger mobile sites will only grow. Think about automated cars and how users will spend their time commuting to work, maybe using their phone or tablet, if your site isn't set up for them, it won't be positive.
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google domain search
Hello all, I'm a newbie to SEO, so you'll have to bear with me. I just started a website LangleyHomeSaerch.com a few months ago and am having trouble ranking with google. When I search "Langley Home Search" with Yahoo or Bing, it comes up on the first page. However when I search it with google it doesn't seem to rank even in the first few hundred pages. The only way I can get a match from google is if I search "Langley HomeSearch" or "LangleyHomeSearch". I know due to google's newer algorithms that there is less importance put on domain name matches, but is this normal, or is there anything I can do to improve it? Thx, Colby Langley, BC
Algorithm Updates | | colbygedak0 -
Please help explain this (Question about search results)
What's up SEO's, I'm new the SEO world and had a quick question. I just installed the MOZBAR and did a google search: "What is Google Voice" I attached an image of the results I received. Can someone explain how MacWorld's article outranked Google's when both Google's Page Authority and Domain Authority are so much stronger than MacWorlds. This is in addition to google having many more links. This is basic, but any insight will be very helpful. Thanks guys! [Screen%20Shot%202014-02-18%20at%206.08.15%20PM.png](file:///Users/jackfarrell/Desktop/Screen%20Shot%202014-02-18%20at%206.08.15%20PM.png)
Algorithm Updates | | Petbrosia1 -
Images not getting indexed in google image search :( " site: hdwallpaperzones.com " )
hi as i have mentioned in title.. my website images are not getting indexed in google image search engine.. out of 360 images only 5 got indexed from 3 days.. please help me out.. thanks
Algorithm Updates | | toxicpls0 -
PO box address for mutli reagional website
Hi Mozers 🙂 I have a multi regional website which serves uk, india, china, usa and more. I want to increase my rankings for the specific country. I dont have a physical address at the UK and in am thinking of getting a PO box address and have it placed on the UK version of the site and also at google places/+. Will having a PO box address against physical address help me in getting better ranks and will i be penalized in any way. Looking forward for the views 🙂
Algorithm Updates | | HiteshBharucha0 -
Website dance on Google Map results and organic seo results
My website is daily showing different position on maps.google.com and for the last few days like yesterday it was on 21st position on some keyword and today it is no where and same with other keywords. Is this a Google Dance ?? what can be its period ? and what is tyhe solution to handle it ??
Algorithm Updates | | mnkpso0 -
Increase of Directory websites in SERPs
Has anyone noticed a bump for Directory style websites in SERP after the recent Panda/Penguin updates . I am new to SEO but after monitoring one website in particular I have noticed that the site has dropped around 8 positions for location based queries and directory style sites such as yell.com, freeindex.co.uk, thompsonlocal.com all have seemed to moved up ever so slightly even above competior sites, which from memory were all below competior sites in previous search queries . I wonder what your thoughts are on this, or its possible that my site in question has been affected and I need to carry out more work to improve its positions back to its original. Your thoughts are welcome.
Algorithm Updates | | Carden0 -
Domain Name search in google not appearing
My hcg domain doesn't show up in google search. Shows up in new sand image search. If I wrap the domain name in quotes it shows up
Algorithm Updates | | noork0 -
How often do people use Google Product Search
I was was reading Tom Critchlow's excellent blog on how to rank well for Google Product Search. I'm trying to find out if there are stats on how often people use this feature in Google (since it is not listed on Google's main navigation). I'm working with a customer who has b-2-b products and am trying to determine the value of adjusting his ecommerce pages to appear on Google Product Search.
Algorithm Updates | | EricVallee340