Have any suggestions for next steps in link building campaign?
-
We are conducting SEO and white-hat link building campaign for a client that is in the national (US) fertility/infertility niche.
So far we've done outreach to potential websites that we found to be a good fit for the campaign, although the conversion rate for getting Guest Posts, even Sponsored Posts is quite low. Furthermore, the number of these potential websites is close to running out and it's getting harder to find other websites with relevant metrics that are outreach-worthy.
Besides Guest Post/Sponsored Post outreach, we've done Link Reclamation, Resource Links and Broken Link Building. Also, we tried expanding the list of keywords to try and come up with some new leads (in sub-niches) but haven't had much success.
One peculiar thing that is happening when we do start a communication with the blog/website owners is that they get interested in the topic at first, up to the point of asking us to send them a Guest Post article and then.. silence, no response from them. We do a couple of follow-ups, but in most cases we don't hear back from them. We realize that there could be some editorial changes that they might want to be done, which we would be willing to do, but they just simply do not respond at all.
When talking to other people in the SEO business we get different opinions on how to proceed, ranging from creation of web 2.0 properties and linking them up with video content and the client website, to even creating SEO link wheels. We are quite committed to our client and would love to get their site ranking, but we're reluctant to use tactics that might yield only short term results and might end up hurting the rankings on the long run.
Other part of our strategy is creating quality content on our client's blog (within their website) and doing outreach to bloggers to get them interested in the topics that we are covering. So far these efforts have also not been very successful.
Basically, my question is when you are doing a link building campaign for a client, what is your next strategy when the link opportunities run out?
-
Link reclamation for the client as well as the top competing websites. This can be a lucrative way to build up natural link profile, and obtain "new" links on older domains. I usually run Cognitive SEO with top three competitors, view links that are shared and which are lost vs. live. This is an easy way to reach out to previously interested parties as well as build updated relationships.
-
Thanks Nick. It's not just that blogger outreach isn't working - just that we're running out of opportunities to reach out to in our niche!
I'm very curious what other SEOs do when they reach this point, which surely they must do, when the number of relevant opportunities that have already been tapped outstrips the number of new ones hitting the Web...
-
If blogger outreach is not working, I would consider re-focusing your efforts on the client's own blog and publishing high quality, compelling content and news that will naturally attract links. You should use charts, images, infographics or slideshows to make the post more authoritative and attractive to other content creators.
Hope this helps. Best of luck.
-
they get interested in the topic at first, up to the point of asking us to send them a Guest Post article and then.. silence, no response from them.
Lots of people sent me content to consider and don't hear back or I send them an honest response that they don't like. Why? I don't want their content on my website. It could be poorly written, well written but with no meat, well written but in a style that I don't like, well written but on a topic that does not fit into my website, loaded with links, linking to sites that I want nothing to do with, they send hardcore chest-thumping promotion. In most instances, I provide guidance for the writer. They ignore it.
So I give these suggestions....
A) Ask for guidance. Don't dare send anything that goes against it. They will reject the content and reject you for wasting their time.
B) Make sure that the content that you send is excellent. Better quality than what they already have on their website.
C) Make sure that the content matches the tone and style of their website with titles, headlines, subheads, paragraph length, reading level, photos, captions in the same style as their website. Make it easy to "drop into the site".
D) Send two or three pieces of content that are very different and allow them to pick.
Good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Uk link building
Hello mozzers, I have a UK website that I have slowly been building high quality links to from highly trusted websites, traffic is slowly but steadily rising. So far all the links i've built are on UK websites. I've discovered there are many opportunities to get links from loosely related US websites. Would links from highly trusted US domains help my UK rankings? Would they help, but not as much as UK links? I'd be very grateful to hear anyones thoughts on this. Thank you so much!
Link Building | | lucyN0 -
Better link building is hardest to achieve in 2014
In a simple words. My site has good quality content not copies 100% original. Have good social points more then 500 or twitter, fb, g+ (200) and now what to do with ranking. should i start linking, but where, please don't refer me any-page. As my thinking all old link building method are now died, like comment, rss, classifieds, footer links, directories. etc At this time i am thinking the powerful link building is hard to achieve in whole process of seo. Now any one tell me where do i start, linking to my site .....? (I also research on competitors but there links are all from contextual and linking domain sites DA is more then 70, and i can't even able to get one link by scraping more then 200 sites.) Thanks .
Link Building | | seom20140 -
Link building
I keep sending personal emails to website asking for a link form them but every one says no how do other website get so many links to there website whats the best software to use
Link Building | | homesandindustrial0 -
Link Building Techniques of 2013
I read the recent post of Future proof link building.I totally agreed that this is the way we need to build all links.This is the answer to how we need to create backlinks. I have a question for many senior members here.Which link building technique they are using especially to increase domain Authority. with Techniques If you possible source or guide me how you do it,that so nice from your end.
Link Building | | csfarnsworth0 -
How many days/hours a month should I dedicate to link building ?
I realise that the more time you dedicate to link building the better, but what would you say is the ideal amount of time that I should spend link building to see a significant improvement in rankings? The keywords I'm trying to target are medium to difficult. So far, I've been spending one day link building but since I'm making all link submissions manually, I haven't seen great results, even though I've been link building for a couple of months. How many days do you spend link building? Thank you in advance for your help! 🙂
Link Building | | SEOBunny_0 -
Link Building & Juice
I have a corporate client which has multiple franchises, therefore microsites (www.example.com/cityname) within their corporate website(www.example.com). I am trying to build some links for these microsites that are lot weaker than the corporate web page in terms of PA. We worked hard putting most of these locations into local directories such as Google places and yahoo local, but the ones on yahoo local are all pointing to www.example.com even when you search a specific city when it suppose to be www.example.com/cityname. So first thought is to edit all of the yahoo locals to the microsite webpages for every locations but then I thought that wasn't a good idea since I will split the juice passed to the corporate website www.example.com. The corporate website is really important and wouldn't want to weaken its PA. Can someone tell me what are my options in order to not hurt the corporate website and to improve ranking for these weak microsites? should I still edit those yahoo listings to the microsite website or not? if not what how will I be able to build more links? Thank you!!
Link Building | | Ideas-Money-Art0 -
Which link building method is most effective?
I have been looking at different seo companies for link building. I found a ranked list on Topseos.com. Many of them offer the same services as offshore SEOs, namely: Article marketing blog comments forum comments/profiles bookmarking PR directories Link acquisition by contacting relevants sites and negotiating a fee for a link I know that custom link acquisition is the most effective, but it gets very expensive. And, you don't know what each link is going to cost you. Here are my questions: Of the other methods (other thank custom link acquisition), how would you rank their effectiveness? The other methods seem kinda gimmicky, is it worth the time/money? Have you seen sites rank well for competitve keywords using articles/bookmarking/blog comments/directories etc? How do you know i a company is going to them manually as they claim? as opposed to using some automated software. Thanks
Link Building | | inhouseseo0 -
Link building techniques
Hi there guys, 2011 will not doubt bring new changes to how Google look at links, I heard that there have been complaints because a lot of poor websites rank really high because of the vast amount of links they have acquired! Can any one please provide me some pointers for sucesful white hat link building tips? I would be very grateful!! Thanks guys G
Link Building | | GAZ090