Best practice to consolidating authority of several SKU pages to one destination
-
I am looking for input on best practices to the following solution
Scenario:
- I have basic product A (e.g. Yamaha Keyboard Blast)
- There are 3 SKUs to the product A that deserve their own page content (e.g. Yamaha Keyboard Blast 350, Yamaha Keyboard Blast 450, Yamaha Keyboard Blast 550)
Objective: - I want to consolidate the authority of potential links to the 3 SKUs pages into one destination/URL
Possible Solutions I can think of: - Query parameters (e.g /yamaha-keyboard-blast?SKU=550) - and tell Google to ignore SKU query parameters when indexing
- Canonical tag (set the canonical tag of the SKU pages all to one destination URL)
- Hash tag (e.g. /yamaha-keyboard-blast#SKU=550); load SKU dependent content through javascript; Google only sees the URLs without hashtag
Am I missing solutions? Which solutions makes the most sense and will allow me to consolidate authority?
Thank you for your input.
-
I like Everett's suggestion.
My retail sites have very few pages with a single item. Most pages have several very closely-related items. This makes for a more compact site with very rich pages that ranks better in search and pulls in more long-tail traffic. In my opinion these pages convert just as well as single-item pages (as long as the items do not require a long complex description).
-
Hello French_soc,
If this were my site I'd have all three model versions Rel Canonical to a single page featuring all three of them and explaining the difference between the features to help the shopper decide which one to buy. It would be like a mini-category page, or more appropriately a Product Grouping or custom landing page.
Does that make sense? Sounds like it was what you planned to do.
-
Anyone with any input?
With more research it sounds like that the canonical approach would be the easiest (i.e. having pages such as /yamaha-keyboard-blast/550, /yamaha-keyboard-blast/450 etc but setting the canonical tag to /yamaha-keyboard-blast) is the way to go but how well is that supported by all search engines as well as key link prospecting tools such as AHref which play an important part in our process?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I've got duplicate pages. For example, blog/page/2 is the same as author/admin/page/2\. Is this something I should just ignore, or should I create the author/admin/page2 and then 301 redirect?
I'm going through the crawl report and it says I've got duplicate pages. For example, blog/page/2 is the same as author/admin/page/2/ Now, the author/admin/page/2 I can't even find in WordPress, but it is the same thing as blog/page/2 nonetheless. Is this something I should just ignore, or should I create the author/admin/page2 and then 301 redirect it to blog/page/2?
Intermediate & Advanced SEO | | shift-inc0 -
SEO structure question: Better to add similar (but distinct) content to multiple unique pages or make one unique page?
Not sure which approach would be more SEO ranking friendly? As we are a music store, we do instrument repairs on all instruments. Currently, I don't have much of any content about our repairs on our website... so I'm considering a couple different approaches of adding this content: Let's take Trumpet Repair for example: 1. I can auto write to the HTML body (say, at the end of the body) of our 20 Trumpets (each having their own page) we have for sale on our site, the verbiage of all repairs, services, rates, and other repair related detail. In my mind, the effect of this may be that: This added information does uniquely pertain to Trumpets only (excludes all other instrument repair info), which Google likes... but it would be duplicate Trumpet repair information over 20 pages.... which Google may not like? 2. Or I could auto write the repair details to the Trumpet's Category Page - either in the Body, Header, or Footer. This definitely reduces the redundancy of the repeating Trumpet repair info per Trumpet page, but it also reduces each Trumpet pages content depth... so I'm not sure which out weighs the other? 3. Write it to both category page & individual pages? Possibly valuable because the information is anchoring all around itself and supporting... or is that super duplication? 4. Of course, create a category dedicated to repairs then add a subcategory for each instrument and have the repair info there be completely unique to that page...- then in the body of each 20 Trumpets, tag an internal link to Trumpet Repair? Any suggestions greatly appreciated? Thanks, Kevin
Intermediate & Advanced SEO | | Kevin_McLeish0 -
Why would one of our section pages NOT be indexed by Google?
One of our higher traffic section pages is not being indexed by Google. The products that reside on this section page ARE indexed by Google and are on page 1. So why wouldn't the section page be even listed and indexed? The meta title is accurate, meta description is good. I haven't received any notices in Webmaster Tools. Is there a way to check to see if OTHER pages might also not be indexed? What should a small ecom site do to see about getting it listed? SOS in Modesto. Ron
Intermediate & Advanced SEO | | yatesandcojewelers0 -
Best Practice for ALT tags of flags to interlink multinational site
For a partial keyword match domain name what would you recommend as ALT tag to internlink country domains (different CCTLD)? Option 1)
Intermediate & Advanced SEO | | lcourse
DOMAIN.com DOMAIN.de DOMAIN.co.uk => I am a bit concerned about this option in terms of potential penalty for keywords in ALT (since partial match domains) Option 2)
UK
DE
FR ... Option 3)
English UK
Deutsch Deutschland
Deutsch Österreich
Francais France => concerned here about mixing lots of languages in ALT tags in each page, which may confuse google language detection.0 -
Can I consolidate tasty link juice from several categories to one?
I have two categories currently "Men's Christian Jewellery" and "Women's Christian Jewellery" but neither pick up search engine traffic as well as just "Christian Jewellery" as a unisex category. My question is this; if I create a new category "Christian Jewellery" but then remove the two others and create 301 redirects from them to this new category, will this transfer all of the juice from the other pages to this new one? Thanks in advance for any replies! 🙂
Intermediate & Advanced SEO | | acecream0 -
Splitting one page into two
Good day everyone! If you have a page that ranks well for two highly competitive, yet mutually irrelevant, terms, but that the page will be split into two as part of a website redesign, would you 301 it to term X or term Y? What criteria do you use? Are there any other things I should do to avoid the wrong page ranking for the wrong term? I don't want users searching for term X to end up in page Y. Thanks!
Intermediate & Advanced SEO | | andrep0 -
Combining two pages into one
I've got two pages I'd like to combine into one. These two URLs: widgets.com/about_us.php & widgets.com/contact_us.php would become: widgets.com/about-us Two questions... 1. Is it okay to combine the content into one page and setup 301 redirects for both pages (without losing page rank)? 2. Do I keep the original pages in my sitemap.xml file or just take them out after I setup the redirect? Thanks in advance!
Intermediate & Advanced SEO | | seo-hunter0 -
Does Google count links on a page or destination URLs?
Google advises that sites should have no more than around 100 links per page. I realise there is some flexibility around this which is highlighted in this article: http://www.seomoz.org/blog/questions-answers-with-googles-spam-guru One of Google's justifications for this guideline is that a page with several hundred links is likely to be less useful to a user. However, these days web pages are rarely 2 dimensional and usually include CSS drop--down navigation and tabs to different layers so that even though a user may only see 60 or so links, the source code actually contains hundreds of links. I.e., the page is actually very useful to a user. I think there is a concern amongst SEO's that if there are more than 100ish links on a page search engines may not follow links beyond those which may lead to indexing problems. This is a long winded way of getting round to my question which is, if there are 200 links in a page but many of these links point to the same page URL (let's say half the links are simply second ocurrences of other links on the page), will Google count 200 links on the page or 100?
Intermediate & Advanced SEO | | SureFire0