HUGELY different ranking for a keyword between Bing and Google. Looking for ideas.
-
We rank really well for a brand in Bing (#2 behind manufacturer, and it's a competitive name) but are in about 15th place in Google. Any suggestions on what could be hurting us in Google are welcome!
-
I think Bing is more sensitive to links, and use fewer algorithms to penalize (like Penguin or Panda). So with few good links and exact anchor you can rank easily.
-
Would love to see a recent study comparing Google's and Bing's ranking factors, or what industry experts suspect them to be in addition to their estimated "weight".
-
Hi Margaret,
Both search engines have different algorithm and different ranking factors so it is very common to see big difference in ranking for same keywords. For my site I'm also seeing the such difference.
Google ranking factors list @ http://backlinko.com/google-ranking-factors
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sudden Rankings Drop for Good Keywords.. Did I Do This? Please Help :(
Hello, I noticed a gradual rankings drop for 3 important keywords over the last month, with a pretty big plummet the last two weeks. Overall in the last month+ we dropped from position 9 to 41.I noticed this when I dug further after noticing traffic dropping since February (not a drastic traffic drop). I should note that the keywords took people to my client's homepage. Their branded keywords have no suffered and I looked at a couple others that haven't either. Now, there is a link in the site footer (we have site wide header and footer) that takes you to a static page that contains links for the 2 digital flipbook catalogs the customer has (one for US and one for Canada). My concern is that at the end of January I had a developer implement a noindex/nofollow meta robot & robots.txt disallow specifically on the HTML pages/URL of the Canadian catalog ONLY. It specifically pointed to that flipbook URL. This catalog is nearly identical to the US catalog and I thought I'd be eliminating duplicate content and helping with crawl budget. After looking further into it last week (reading up about internal nofollows not necessarily being detrimental, but not recommended) and noticing the drop in search visibility traffic (starting gradually in March), I had the disallow/nofollow removed. This was last week, and over this last week the traffic took an even bigger drop (not amazingly drastic but enough to be concerned) and I noticed the keywords that we did ok for dropped even more this last week (down to 41). I'm concerned this has to do with the change I made at the end of January and reversed back. I should note that I don't think these catalogs or the static page that links to them brought any traffic. The keywords I am concerned about fell on our homepage (where the link to the static page that contains the links to both catalogs is in the sitewide footer) The catalogs are a couple hundred pages. I honestly don't see how this could do it, unless it has something to do with the footer being sitewide? There have been site upgrades/dev changes over the last couple months too (although I am not sure if that affected other clients who received the same upgrade), so this is hard to pinpoint. Sorry this is so long but I'd appreciate someone offering some insight to help ease my mind a bit!
Intermediate & Advanced SEO | | AliMac260 -
Length for ranking, is it keyword dependant ?
Is the time it takes to rank keyword dependant ? in other word does it take more time for a page to rank on a keyword that has 5000 request a month than for a page to rank on a keyword that has 50 requests a month ?
Intermediate & Advanced SEO | | seoanalytics1 -
Silly Question still - Because I am paying high to google adwords is it possible google can't rank me high in organic?
Hello All, My ecommerce site gone in penalty more than 3 years before and within 3 months I got message from google penalty removed. Since then till date my organic ranking is very worst. In this 3 years I improved my site onpage very great. If I compare my site with all other competitors who are ranking in top 10 then my onpage that includes all schema, reviews, sitemap, header tags, meta's etc, social media, site structure, most imp speed, google page speed insight score, pingdom, w3c errors, alexa rank, global rank, UI, offers, design, content, code to text raito, engagement rate, page views, time on site etc all my sites always good compare to competitors. They also have few backlinks I do have few backlinks only. I am doing very high google adwords and my conversion rate is very very good. But do you think because I am paying since last 3 year high to google because of that google have some setting or strategy that those who perform well in adwords so not to bring up in organic? Is it possible I can talk with google on this? If yes then what will be the medium of conversation? Pls give some valuable inputs I am performing very much in paid so user end site is very very well. Thanks!
Intermediate & Advanced SEO | | pragnesh96390 -
How to recover google rank after changing the domain name?
I just started doing SEO for a new client. The case is a bit unique as they build a new website and for some reason lunched in under another domain name. Old name is foodstepsinasia.com and new one is foodstepsinasiatravel.com OLD one is a respected webites with 35 in MOZ page authority and with +15000 incomming link (104 root domains) NEW one is curently on 0 The programmer has just that build the new website has set it up so that when people write or find the old domain name it redirect to the front page of the new website with the new domain name. this caused that my friends lost a lot of their rankings was so I believ it was a very bad solution. But I also think I can get most of the old rankings back, but my question is what to do now to get as much back of the rankings as fast as possible?? A) I believe I must change the domain name back to foodstepsinasia.com on the new website ? O B) Should I on the old website try finding the url of the pages with most page authority and recreate these urls on the new website or should i redict them to a page with related content? Looking forward to feedback from someone who have experience with similar cases. Thanks!
Intermediate & Advanced SEO | | nm19770 -
Google Authorship: Having others write content and authorship link to/from G+ profiles Impact Ranking?
Hi all! I am considering having several others write content for a new website and authorship link each to/from G+ profiles. Any idea of how that will Impact page/website ranking? I would think it would give more credibility to each page, and the website as a whole. No?
Intermediate & Advanced SEO | | BBuck0 -
Huge google index with un-relevant pages
Hi, i run a site about sport matches, every match has a page and the pages are generated automatically from the DB. pages are not duplicated, but over time some look a little bit similar. after a match finishes it has no internal links or sitemap entry, but it's reachable by direct URL and continues to be on google index. so over time we have more than 100,000 indexed pages. since past matches have no significance and they're not linked and a match can repeat and it may look like duplicate content....what you suggest us to do: when a match is finished - not linked, but appears on the index and SERP 301 redirect the match Page to the match Category which is a higher hierarchy and is always relevant? use rel=canonical to the match Category do nothing.... *301 redirect will shrink my index status, some say a high index status is good... *is it safe to 301 redirect 100,000 pages at once - wouldn't it look strange to google? *would canonical remove the past matches pages from the index? what do you think? Thanks, Assaf.
Intermediate & Advanced SEO | | stassaf0 -
Keyword Selection - Long Tail or not long tail keyword
Hi Friends, We have a keyword "plus size clothing" but we used this as "plus size clothing 2012" to Cover the both keywords "Plus size clothing" and "Plus size clothing 2012" My question is, are we still focusing on "plus size clothing" when use "plus size clothing 2012" instead of the main keyword.? What strategy do yo suggest that when to use long tail and when to not. (when I talk to use a long tail than it means use it prominently on the page as main keyword should be used.)
Intermediate & Advanced SEO | | alexgray0 -
I am working SEO on a website that has 2 pages for different variations of a keyword.
I have run into a situation where a website has 2 pages for different variations of a keyword. I personally like to use 1 page and make it powerful for a variety of variations of that keyword. Unfortunately for the site I’m working on, using only one page is not an option. Here is an example: They have a page for “Alex Miley Cameras” and then they have a page for “Alex Miley Cell Phones”. On the first one they want to rank for Alex Miley & Alex Miley Cameras. For the 2<sup>nd</sup> they want to rank for “Alex Miley Cell Phones”. My concern is will Google be indecisive on which page to rank for the keyword “Alex Miley” since they both contain this word. Also, will it affect any of the other words and spread the juice making each page weaker. I would appreciate advice on how to rank these pages each separately for their keywords and not have to worry about any confusion from Google. I can’t change the structure of the site. I only have access to the Meta info and page content. Thank you for your help
Intermediate & Advanced SEO | | SEOPresident0