Will Google penalise me if i noindex lots of pages?
-
Hey everyone..
I hope you can help!
I have optimised my product landing pages for SEO keywords based on volumes. I've been doing PPC for 3 months now and I can see that a lot of the keywords which drive clicks are not showing as high volume in the SEO volumes. My Adwords quality scores for these PPC keywords are low, 6&7 /10...
So this leaves me with a predicament - do I
1. Re-optimise my LP's for PPC instead of SEO keywords?
2. Create new LP's just for PPC and no index them? (I could use DKI to good effect here I think thus reducing the necessity to have multiple LP's targeting numerous PPC keywords)But my concern was this... will Google frown on me having lots of similar LPs but only 1 indexed?
Or maybe I'm going about this in the wrong manner?
Really appreciate any advice anybody can provide on this!?
Rick
-
Hi Rick,
If you noindex a page, Google can and will still crawl it. They just won't index it.
If you disallow the page, then Google just won't see it. This is the safer option if you have other similar landing pages.
-Andy
-
HI Andy
Thanks alot for your response.
Just trying to understand your advice there about using the bots file as opposed to the noindex... surely if the page was removed then it wouldn't get indexed anyway would it?
Thanks again
Rick -
Hi Rick,
I would be creating custom landing pages, but I would disallow them via robots.txt rather than noindex them. That way you can remove the pages without issue at any stage.
Doing this wont give Google anything to frown about.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website is flagged by Google as Compromised Site
Hi everyone, We have been running Google Ads for a while now and last week all of our Google Ads were paused with reason Compromised Site. We reached out to Google and they identify this page as one of the affected page: https://manpower.com.vn/vi/dich-vu-san-dau-nguoi-and-tu-van-nhan-su-cap-cao? The malicious links they found are:
Paid Search Marketing | | ManpowerVietnam
• googie-anaiytics[.]com
• vty68[.]net We have asked our Website vendor to scan and they found nothing. We would be greatly appreciated if you could help. I tried Google Search Console and even the tool Google Safe Browsing that Google itself suggested but both the tools showed that our website does not have any malicious links at all. And yet Google Ads support team keeps telling us our page contains these links. I am wondering if anyone in the community has experienced this before and how did you address this issue. Or could you guys please help to share any tools that you know can do a deep scan on this page and if possible our entire website to help us identify where the links are located? Please let me know if you need any additional information from us and I would be happy to provide it.1 -
Google AdWords Class Action Settlement?
Has anyone received and responded to a notice of class action settlement from Google Adwords? The sender (and the website it directs to) is adwordsclassaction.com. I see that there was such a thing, I am just not sure whether that domain is the official one to respond to?
Paid Search Marketing | | Linda-Vassily0 -
How to Tell Google About My Near Duplicate Pages?
For my Adwords campaign, I create a separate landing page for each Ad Group, but are similar enough to one another that they may be considered duplicate content. Should I use a canonical tag on the page to tell Google which page is priority? I don't care about any of those pages ranking in search, I'm just using them for my ads. I also don't want to redirect, clearly. Is the canonical tag the correct way to go?
Paid Search Marketing | | Dino640 -
Best Apps for Tracking Google Analytics, Facebook Pages, and More?
Hi! I'm looking for an iPhone app that I can set up for a client so that he can view data from Google Analytics and Facebook (new "likes," "shares", etc). Is there any such thing? I'm not a big Apple user, but he is, and I'd like to find something that would work well for him. Thanks!
Paid Search Marketing | | ScottImageWorks0 -
How To Increase Clicks In Google Shopping?
I have about 613 furniture products in Google shopping and am getting about 2 clicks a day. Any tips on getting more clicks? Current budget is $10 a day at $0.01 per click bid. Should I increase my bid per click or add more products or both? Thanks!
Paid Search Marketing | | The_Kiwi_Man0 -
AdWords quality score of landing pages and subdomains popularity
Hello, I have an AdWords account whose landing pages point to (i.e.) http://www.domain.com/landing01.php I've been using this account for ages, it has a good score and history, so I want to keep it. The first question is: may I use landing pages on different subdomains within the same AdWords account (and in the same root domain)? I.E. (http://cheese.domain.com/landing01.php and http://wine.domain.com/landing02.php) 2nd question: the www subdomain has good subdomain metrics (authority /trust and, generally, links) while the "cheese" subdomain has not (no backlinks at all). Do I get any benefit in Adwords (like quality score or other) if I publish my landing pages under a subdomain with better subdomain metrics (or number of links)? Or should I just go with http://cheese.domain.com even it has no authority at all? Thank you, DoMiSoL Rossini
Paid Search Marketing | | DoMiSoL0 -
Google PPC Quality Score (adventures in)
We have one keyword that brings our site the most visitors. This keyword is the brand name we carry. We have several years of tracking it in Adwords. For some extended time, this keyword [exact match] has averaged 19 cents per click, 2.7 average position, 4.5% click through, and a quality score of 7/10. We wanted more clicks. We could think of what was needed to increase the quality score. Sure, we could change the meta tag title and the adwords title to be the same as the single word keyword, but this would be less informative. We decided to keep these titles as phrases which include the brand name. First change we made: we increased the bid. After all, it was profitable for the two ads above us, right? We increased our bid from .50 to $1.50. Effect? Average position increased to 2.3 from 2.7. Click through increased from 4.5% to 4.9%. Cost per click went from .19 to .51. The incremental cost for each sale was......well really really high.....this didn't work. (oh, we rank #2 organically. Our organic CTR dropped from 3.2% to 2.9% with this change as well) Reversed back to where we were and decided to focus on the quality score. We realized that the keyword was part of an add group with about 20 other keywords. This word was important.....lets put it in it's own ad group. We then made an "exact" copy of the ad and started up a new ad group. Paused the old keyword. We very quickly realized that the quality score on this "same" keyword was now 4/10. That was odd....lets give it a few days......quality score drops to 3/10 and no longer qualifies for first page. What was different we wondered? AH! We capitalized the first letter of the word. Changing this took the quality score up to 6/10 instantly. hmmm, we thought capitalization didn't matter? Seems it did. We now wait to see where the quality score goes. Saga to continue....
Paid Search Marketing | | EugeneF0 -
Google PPC Management
Okay, so I have a client who wants me to manage their ppc on Google. It seems like either they give me access to their PPC account or I manage it via my own account and pre-bill for the cost, later supplying reports. Are those the two options? Thanks...MJ
Paid Search Marketing | | 945010