Need advise/strategy for cleaning up backlinks to my site
-
I recently redesigned my website (studio35design.com), and with that, I'm finally paying attention to SEO. I used a few different tools to find the amount of backlinking domains I've built up through the 7 or so years.
The numbers are the following:
52 Total Backlinking Domains (800+ links):
• 17 of those are from blog commenting - they are pretty much all NF
• 20 of those are from sitewide footer credits on websites I've built. They are all old, as I stopped adding sitewide links to my client sites over a year ago.
• 7 of those are from spam. My site was hacked last year which contributed to alot of it. I've since then completely scrapped my old site and built this one on webflow (Not self-hosted like my old WP site).
• The other 10 or so are from forums, and the odd photo credit.As you can tell, almost none of these backlinks links are really any good. I'm surprised that my DA is 27 really.
So moving forward, I need to know the best strategy dealing with these "bad" links.
For the spam, I'm going to disavow in google webmasters. As for the rest, here are my questions...
QUESTION 1:
As for the sitewide links, would the best thing be to remove the link altogether from the footer of each one of those sites? Some I can't because they are really old, and I don't have access to them (I'll probably disavow), but the rest I can still go in and update.QUESTION 2:
Will removing a ton of links at once hurt my DA and my google ranking? I can probably eliminate 500-600 links within a few days just by removing the sitewide links. How quickly can I expect those links to drop off? A few months?QUESTIONS 3:
Should I disavow blog commenting links even though they are NF? Does it matter at all?QUESTION 4:
I noticed 5 or so of the domains I have links one aren't working domains anymore. How quickly can I expect those links to drop off?Thanks in advance for your help.
-
Thanks man!
-
Well, the thing is, disavowing a backlink only does one thing, it makes the backlink a nofollow in Google's eyes. And this process will take anywhere from about a week to 3 months or more, that's basically sticking to Googles MO and the numbers are from a few articles from Search engine journal and elsewhere.
As far as MOZ / AHREFS they will differ, moz most likely won't have all your backlinks in the 1st place, so you won't be able to even know due to how they index. And Ahrefs will have about 80% or so of your links maybe more or less, so it too isn't the best, but it's a good idea and they even have a rank based on your backlink profile and how healthy it is, the lower the better.
If you're referring to broken or removed backlinks that happen naturally, that's just a matter of when they're crawled. Don't expect any haste unless you're a fortune 2,000 company, unfortunately.
Just keep an eye on your keyword rankings, as when you improve your backlink profile, your rankings will improve depending the amount of link juice you regained or lost, it's like ratios, too many bad backlinks does seem to affect the backlink's health and thus pruning can be beneficial..
-
Great article Kevin. Thanks!
-
Really good strategy Deacyde! Thank you so much for your detailed respond. Once more question.. any idea how long it takes for Google /OSE / aHrefs to remove dead links/listings?
-
I've been disavowing urls for my current client for the past 4 months.
I 1st went through like you, but from various sources to get a broad overall picture.
Then I went through EACH AND EVERY SINGLE ONE, create a spreadsheet and add a comment to each listing, good, spam, needs more looking! This takes a few days if not more. But is very important, because your eyes are much better at seeing the spam ( just poor UI, many times if they use pagerank still its no good, just check for if this site would really help users )
Once you've gone through and done the above, it's best to start small, group or order your results from the spam section into worst offenders to least spammy, start disavowing about 25 to 50 link chunks, don't forget if you get a lot of backlinks from a spam domain, to disavow the backlinks shown and the domain like this ( domain:site.com )
You'll want to disavow in chunks so you know whats helping and what is hurting, so if you disavow a chunk and your site starts hurting, you can quickly see what it is and remove them from the disavow file and re-upload it.
I've so far removed most directories, unless I see something that is different or that can help users, mainly you want to make sure humans are editing link submissions and that there aren't any pay to rank schemes on it.
Remove all blog / article comments, they aren't good for you, but if you want to keep some, remove all keyword rich anchor text links, this goes for EVERY follow backlink you have that is a keyword rich anchor text. Google hates these, and will cause you problems later on if you don't at least categorize them and key track.
By doing the above, I've seen my client's backlink rank on ahrefs.com climb from 15,000,000 to now 9,400,000, that's in the last 4 months. Which I'm pretty happy about, just the bigger kicker is trying to get good quality backlinks, in my niche, people don't really operate like most other niches, this niche isn't just boring, it's counter-intuitive to what most SEO backlink processes are.
I hope this has helped, and please, ASK QUESTIONS! only way to learn!
-
Ruben,
This article helped me, I disavowed for 6 months and now quarterly. This may help you too: https://moz.com/blog/guide-to-googles-disavow-tool
KJr
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz crawling doesn't show all of my Backlinks
Hello, I'm trying to make an SEO backlinks report on my website When using the Link Explorer, I see only a few backlinks while I have much more backlinks on this website. Anyone has an idea about how to fix this issue. How can I check and correct this? My website is www.signsny.com.
Moz Pro | | signsny1 -
Cleaning Up Bad 301 External Links From Old Site
A relatively new site I'm working on has been hit really hard by Panda, due to over optimization of 301 external links which include exact keyword phrases, from an old site. Prior to the Panda update, all of these 301 redirects worked like a charm, but now all of these 301's from the old url are killing the new site, because all the hyper-text links include exact keyword matches. A couple weeks ago, I took the old site completely down, and removed the htaccess file, removing the 301's and in effect breaking all of these bad links. Consequently, if one were to type this old url, you'd be directed to the domain registrar, and not redirected to the new site. My hope is to eliminate most of the bad links, that are mostly on spammy sites, that aren't worth linking to. My thought is these links would eventually disappear from G. My concern is that this might not work, because G won't re-index these links, because once they're indexed by G, they'll be there forever. My fear is causing me to conclude I should hedge my bets, and just disavow these sites using the disavow tool in WMT. IMO, the disavow tool is an action of last resort, because I don't want to call attention to myself, since this site doesn't have a manual penalty inflected on it. Any opinions or advise would be greatly appreciated.
Moz Pro | | alrockn0 -
Are Moz Ratings that reliable/correlated against SERPS?
So 3 weeks in Penguin 2.0 and after an initial drop in rankings (4-5 places on top keywords from rank 1), I have seen a small climb in rankings by a couple places but have seen a huge jump in my DA, PA and Domain trust/rank... That FAR surpasses any other magicians website. However I am ranking below some really really poorly rated sites. I am getting a PA of 51 which is really high for the industry (maybe the highest). If this is the case, why am I not number one for every keyword in my demographic?
Moz Pro | | TomLondon
I know this is asked a lot but how reliable are Moz stats, I know no one can really know how Google rank sites on SERPS but if Moz is the best shouldn't it be kinda close? Any thoughts on how accurate Moz rank is and also if it can be used as some indication of the SEO power behind a website.0 -
Problems with Crawl Diagnostics/New Campaign
Hi all I added a new domain to my campaigns yesterday and got the usual message saying we will have a small set of results ready in a couple of hours, and the rest will be done in a week or so. 24 hours later, this same message is still showing. Anyone else experiencing this or is it just related to my domain? Many thanks. Carl
Moz Pro | | GrumpyCarl0 -
Http://lsapi.seomoz.com pop up
I am getting this pop up on every page I visit: A username and password are being requested by http://lsapi.seomoz.com. The site says: "SEOmoz" I've searched some forums and see that others are experiencing it as well. The advice was to log into my seomoz account, however that did not work...any ideas?
Moz Pro | | texmeix0 -
Why does open site explorer show me Chinese characters?
Hi there, When using open site explorer to check the anchor text for www.bookvictoriafalls.com I see Chinese characters as anchor text. However, when I do the same for www.bookvictoriafalls.com/ I see normal English anchor text. Coincidentally this domain has dropped from first page rankings to outside the top 50. Is this a spam issue? Open-Site-Explorer.png
Moz Pro | | Robbern0 -
Recent backlinks in Open Site Explorer as not showing
I saw the note today that the link index did it's monthly update, yet our site www.oznappies.com still only shows 1 linking root domain and I know there are many more links now. What do I need to do to get open Site Explorer to use the latest data? I enter our site, create the report and only see old information from 6 may 2011's link index. I have the same issue with competive link finder, links I know we have on the sites listed for our competitors are not showing for our site.
Moz Pro | | oznappies0