Domain Authority dropping for me and rival companies
-
Hey,
I have noticed in the past week/2 weeks that my websites domain authority has dropped by 2 points but what is weird is all the other website which are our main competitors in our industry have also dropped by 2.
I was wondering if anyone knows of any changes that have been made to the way the domain authority is calculated or is it just a coincident that we all dropped at one time?
-
Think of domain authority like you would the stock or bond market. They fluctuate over time. Sometimes an individual stock or bond's value will go up or down as a result of that specific stock's assessed risk / benefit. Sometimes the whole market will shift based on factors that have broader influence. Stock and bond valuations fluctuate real time. Website valuations (as measured / quantified by Moz) fluctuate roughly monthly. You've observed what equates to a "market shift" likely resulting from the size and characterization of the websites in Moz's sample.
Stock and bond valuations fluctuate real time. Website valuations (as measured / quantified by Moz) are derived from a large and lengthy process that involves going out and collecting, analyzing, and interpreting data from millions of websites, billions of URLs, and trillions of links. The numbers that spit out at the end vary based on a whole bunch of factors, not least of which is the size and nature of the targets of evaluation.
You've observed what roughly equates to a "market shift". It's likely not a coincidence and due to the sampling process.
-
Hi Bondara, this is a common occurrence and is simply representative of the size of the index that Moz is working off, you will find that it happens quite often as the data is refreshed and nothing is likely wrong at all and will probably be affecting more sectors and people than just yourself.
There is nothing to worry about in this instance unless you find your own stats doing something vastly different.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Authority
Since we started using Moz our domain authority has dropped from 84 to 79. We can't figure this out. Is their someone we can discuss this with?
Moz Pro | | Tom_Matthews0 -
Domain Audit
Hi What is the best tool out there to doing a full brand audit for company. They've created at least 15 websites and have possibly many domain names which have been ordered by different people over many years. I need to find the quickest and best tool to do this with. Any suggestions would be great.
Moz Pro | | Cocoonfxmedia0 -
How to download domain authority of bulk links using paid seomoz tool?
i would like to download domain authority of 50 domains at once. Is it possible with seomoz tool? If yes, can some one tell me how to do that?
Moz Pro | | Sasank0 -
Campaign Domain "change" (www. vs no www.)
Hello, I'm tracking a domain (with www.thespin.be) since months. Last week we changed things related to domain & server and now SEOmoz has 0 pages crawled. I think that's because now my main domain is without www. (thespin.be). How can I modify my campaign to reflect this "change" (that's not really a new domain..) to avoid losing all my campaign history ? Also, on Google Webmaster Tools it's like I have 2 different sites (one with www. and another without), although I've defined my favorite domain (without www.) months ago.. Google won't update its index. And I have this problem on several other sites.. Thank you very much for giving me a feedback. Regards Jean-Louis
Moz Pro | | JeanlouisSEO1 -
Two different Domain Authorities for one site?
The "Domain Authority" of my site on the "Link Analysis" section of SEOmoz Pro (34) is different to what it is on Open Site Explorer (36) - how can this be? All I can think is that one hasn't been updated yet (I'm hoping the lower one!). Elucidation gratefully received! Alex
Moz Pro | | reddogmusic0 -
OSE Domains & Subdomains
Is there a compelling reason that OSE treats subdomains as part of a parent domain, rather than as a separate site? Or is this just a technical limitation? I ask because it's my understanding that Google treats subdomains more like separate domains than like parts of the parent domain. OSE treating them more like folders creates some frustrating situations when researching niches that are heavily filled with blospot and wordpress.com blogs. First of all, the domain authority in these situations is not at all indicative of the strength of the site. It also makes it hard to evaluate linking root domains at a glance, since all blogspot blogs count as one domain. So to see all blogspot sites linking you have to go to the full link list -- where each site may be listed hundreds of times -- and you can't group them because they're all considered the same domain. To be sure you when researching these niches you can just throw out domain authority as a metric, and export every report to excel where you can sort things in a way to make it easier to separate sites. But if there isn't a compelling SEO reason to have OSE function this way, I'd love to see those subdomains treated as separate sites so I can have access to all the easy to use SEOmoz metrics and layouts without the extra work. And of course if there is a compelling SEO reason for subdomains to be treated as domains, I'd love to be educated! : )
Moz Pro | | Ecreativeworks0 -
Change campaign domain name
I have just changed the domain name on one of my sites, can i change the domain name of the reletive campaigns and keep the data, or do i have to set up a new campaigns?
Moz Pro | | AlanMosley0 -
Page Authority vs Domain Authority
I'm hoping this is a quick and simple question. Sometimes when using the open site explorer or the keyword difficulty tool i find that some pages have a higher "page authority" than the "domain authority." That seemed odd to me, is there a correlation between the two? You would think by default as you grow your page authority the domain authority increases as well? So i guess my question would be, what happens on a page to give it a higher page authority than domain authority?
Moz Pro | | kchandler0