Status Codes - Deleted URLs
-
Hi
I have a dev team 'cleaning' their database and from what I can tell deleting old URL's - which they say are not in use.
I don't have much visibility on how our URLs are managed in the back end of the site, but my concern is these URLs should never be deleted, they should have a 301, 404 or 410.
This includes product pages no longer available and category pages - my concern is losing authority.
Am I worrying over nothing or is this a big issue?
-
Thanks for the reply!
Yes, the issue is I have no visibility & it's getting the buy in for the product URLs to be managed to provide a similar SKU to redirect to, as this would be quite manual.
The pages won't be linked from anywhere on the site now, so is this even still an issue?
I just didn't think it looked to good to Google that pages keep getting deleted?
-
Nailed it.
-
I can definitely see where you are coming from. Personally if it is a product which has expired I would try and 301 to a similar product, provide a 404 or if possible keep the page active with a message about the product no longer being in stock with some cross sells for similar products if it has expired.
The issue is how many of these pages are still indexed and now point to nothing if no 404 is set up. I think it is about managing user expectation when they land, would you rather they had something to action or nothing but an error.
Also why delete and not simply disable, what happens if the product comes back in stock or a trade agreement is reignited etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why a certain URL ( a category URL ) disappears?
the page hasn't been spammed. - links are natural - onpage grader is perfect - there are useful high ranking articles linking to the page...pretty much everything is okay.....also all of my websites pages are okay and none of them has disappeared only this one ( the most important category of my site. )
Intermediate & Advanced SEO | | mohamadalieskandariii0 -
CHange insite Urls structure
Hello Guys! I have a situation with a website and I need some opinions. Today, the structured of my site is: (I have had this site architecture since many years) Main country home (www.mysite.com.tld) o Product_1 Home (www.mysite.com.tld/product1/) § Product_1 articles www.mysite.com.tld/product1/product1_art1 www.mysite.com.tld/product1/product1_art2 www.mysite.com.tld/product1/product1_artx o Product_2 Home (www.mysite.com.tld/product2/) § Product_2 articles www.mysite.com.tld/product1/product2_art1 www.mysite.com.tld/product1/product2_art2 www.mysite.com.tld/product1/product2_artx I have several TLDs with their main and their products. We are thinking in modify this structure and begin to use subdomains for each product (The IT guys need this approach because is simpler to distribute the servers load). I not very friendly with subdomains and big changes like this always can produce some problem (although the SEO migration would be ok, problems could appear, like ranking drops), But, the solution (the reasons are technical stuff), requires the mix of directories and subdomains in each product, leaving the structured in this way: Main country home (www.mysite.com.tld) o Product_1 Home (www.mysite.com.tld/product1/) § Product_1 articles product1.mysite.com.tld/product1_art1 product1.mysite.com.tld/product1_art2 product1.mysite.com.tld/product1_artx o Product_2 Home (www.mysite.com.tld/product2/) § Product_2 articles product2.mysite.com.tld/product1_art1 product2.mysite.com.tld/product1_art2 product2.mysite.com.tld/product1_artx So, the product home will be in a directory buy the pages of the articles of this product will be in a subdomain. What do you think about this solution? Beyond that the SEO migration would be fine, 301s, etc, can bring us difficulties in the rankings or the change can be done without any consideration? Thanks very much! Agustin
Intermediate & Advanced SEO | | SEOTeamDespegar0 -
Will Canonical tag on parameter URLs remove those URL's from Index, and preserve link juice?
My website has 43,000 pages indexed by Google. Almost all of these pages are URLs that have parameters in them, creating duplicate content. I have external links pointing to those URLs that have parameters in them. If I add the canonical tag to these parameter URLs, will that remove those pages from the Google index, or do I need to do something more to remove those pages from the index? Ex: www.website.com/boats/show/tuna-fishing/?TID=shkfsvdi_dc%ficol (has link pointing here)
Intermediate & Advanced SEO | | partnerf
www.website.com/boats/show/tuna-fishing/ (canonical URL) Thanks for your help. Rob0 -
Massive URL blockage by robots.txt
Hello people, In May there has been a dramatic increase in blocked URLs by robots.txt, even though we don't have so many URLs or crawl errors. You can view the attachment to see how it went up. The thing is the company hasn't touched the text file since 2012. What might be causing the problem? Can this result any penalties? Can indexation be lowered because of this? ?di=1113766463681
Intermediate & Advanced SEO | | moneywise_test0 -
Url rewrite & 301 redirects
Hi all I am having some issues rearding url rewrites and 301 redirects with 1 and 1 hosting and am unsure of the best approach. The website is a custom made shopping cart system with categories and products. The current urls for categories are : index.php?l=product_list&c=1 The new url format required is : /banner-stands The current urls for products are : index.php?l=product_detail&c=1&p=1 The new url format required is : /banner-stands/banner-stand Thanks
Intermediate & Advanced SEO | | vividwebdesign0 -
Sub Domains vs. Persistent URLs
I've always been under the assumption that when building a micro-site it was better to use a true path (e.g. yourcompany.com/microsite) URL as opposed to a sub domain (microsite.yourcompany.com) from an SEO perspective. Can you still generate significant SEO gains from a sub domain if you were forced to use it providing the primary (e.g. yourcompany.com) had a lot of link clout/authority? Meaning, if I had to go the sub domain route would it be the end of the world?
Intermediate & Advanced SEO | | VERBInteractive0 -
Changing a URL structure within a site
Im moving a page over from www.domain.com/page to www.domain/category/page currently www.domain.com/page is ranking in google. Would a 301 do the job? is there anything else needed to help keep SE positions?
Intermediate & Advanced SEO | | SEODinosaur0 -
Could this URL issue be affecting our rankings?
Hi everyone, I have been building links to a site for a while now and we're struggling to get page 1 results for their desired keywords. We're wondering if a web development / URL structure issue could be to blame in what's holding it back. The way the site's been built means that there's a 'false' 1st-level in the URL structure. We're building deeplinks to the following page: www.example.com/blue-widgets/blue-widget-overview However, if you chop off the 2nd-level, you're not given a category page, it's a 404: www.example.com/blue-widgets/ - [Brings up a 404] I'm assuming the web developer built the site and URL structure this way just for the purposes of getting additional keywords in the URL. What's worse is that there is very little consistency across other products/services. Other pages/URLs include: www.example.com/green-widgets/widgets-in-green www.example.com/red-widgets/red-widget-intro-page www.example.com/yellow-widgets/yellow-widgets I'm wondering if Google is aware of these 'false' pages* and if so, if we should advise the client to change the URLs and therefore the URL structure of the website. This is bearing in mind that these pages haven't been linked to (because they don't exist) and therefore aren't being indexed by Google. I'm just wondering if Google can determine good/bad URL etiquette based on other parts of the URL, i.e. the fact that that middle bit doesn't exist. As a matter of fact, my colleague Steve asked this question on a blog post that Dr. Pete had written. Here's a link to Steve's comment - there are 2 replies below, one of which argues that this has no implication whatsoever. However, 5 months on, it's still an issue for us so it has me wondering... Many thanks!
Intermediate & Advanced SEO | | Gmorgan0