P.O Box VS. Actual Address

[Web3Marketing87]

We have a website (http://www.delivertech.ca) that uses a P.O Box number versus an actual address as their "location". Does this affect SEO? Is it better to use an actual address? Thanks.

[MiriamEllis]

Hi Anton,

If yours is a local business serving local customers in person, then, yes, a P.O. box will severely limit your local search marketing. Because P.O. boxes are not considered legitimate physical addresses, you'll be unable to build a full set of citations for the business, and that will likely hamper your local search ranking efforts.

Definitely better to use an actual address! Hope this helps.

[LoganRay]

Hi Anton,

You really only need to worry about having an actual address if your customers come to you, i.e. retail stores, restaurants, mechanics, etc.

I can't access the site you reference, but it looks like it's probably a courier service or something along those lines. In that case, your serving the customers at their location, in which case they don't really have a need to know your actual address, just what areas you service.

So no, you're not likely to see any affect on your SEO by providing an actual address as opposed to a P.O. Box.