Website Titles in Google
-
I currently have a Wordpress platform website and previously I noticed that when I optimized my pages, if I indicated what I wanted my page names to be (through an application like SEO Yoast) that most times, the keyword would show up exactly how I had it typed in. Recently I have noticed that the title of my website is showing in my page titles too. So for example:
Before: Shoe Stores Windsor - XYZ Company
Now: XYZ Company | Shoe Stores Windsor - XYZ Company
In SEO practices, I know it's most often best to have the keyword you would like as close to the front of your title tag, but now this recent search adds my website title first. Plus this also seems to be making my titles longer.
I know Google ultimately has the 'final say' in a page title and I have ensured that I have the "rewrite titles/descriptions option" check in Wordpress to allow me to overwrite titles, but I am hoping someone can possibly provide me with a tip or trick to avoid this in search rankings. I think it's important to have the name of my site entered through Wordpress so that any pages that I have no optimized default to the page name and site name, but the ones I have optimized seem to be showing differently all of a sudden.
Any help is greatly appreciated! Thanks!
-
Is this happening to all of your titles or just some of them?
To me it sounds like you've somehow setup WordPress (or a plugin) to add a prefix to all your titles. Which then forces in "XYZ Company |" before every title you've made. If that's the case you should be able to find it somewhere and change it back.
-
In general for home page title we prefer to have to company name 1st and the keywords to follow. This applies only for the home page. In your case I an guessing that the first words e.g. XYZ Company, have a difference in how is written at the end. It may have taken this from the Heading 1 or alternative sources to ensure better quality.
To overcome the issue, change the title to;
XYZ Company - shoe store...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Title tag
Hello, To rank on China bike tour. Is it ok to write in the title "Explore china on a bike tour - My company name bike tours" Or do I need to absolutely "China bike tour" in the title tag ? Thank you,
On-Page Optimization | | seoanalytics1 -
Affect of ™ and ® in title for SEO
I am looking at adding the trademark and rights reserved symbols to some of my titles. I think this might help with click through rate. From what I have found, this shouldn't have an affect on SEO unless it makes the title too long. Is this correct? Stephen
On-Page Optimization | | stephen.volker1 -
If Product Pages Perform Well In Google then Is It Possible That Category Page Can perform Well In Google?
Hi All, For my ecommerce site I have optimized my product pages very nicely like good images, detailed information about products, good reviews, implemented schema for my product and reviews and very perfect onpage. Now my query is if my products pages performing well in google then there are chances that my category page rank well in google too? Thanks!
On-Page Optimization | | wright3350 -
Title-Tag question
The Yoast plugin is installed on the website. It generates the following meta property tag when I enter a new title-tag in the plugin: Next to that I have my standard title-tag. <title>dummy</title> Is this meta property tag able to replace the title-tag? Thanks!
On-Page Optimization | | WeAreDigital_BE0 -
Multiple Cities in Title Tag
My question is how to avoid having a spammy title. Currently I'm working on a project where a business serves four cities, but two of them are out of its home state. I'm trying to create a title tag that is appealing to the eyes, and meets what I need it to do at the same time. I was wondering what everyone though of this sample Brand X Dealer Serving Newark, DE; New Castle, DE; Glens Mills, PA; and Springfield, PA I know that too much repetition can be a bad thing, but this might not be a big deal since they are separate instances. Let me know what you all think. Thanks!
On-Page Optimization | | OOMDODigital0 -
Will Google penalize my website if I hide the H1 tag?
If I hide H1 tag (title on the homepage) with CSS, how Google handle with my site?
On-Page Optimization | | joeko0 -
Website Speed Testing Tools
I have been experimenting with a number of plugins to speed up the loading of my wordpress site and find that website speed testing tools are all over the map when it comes to results. Even the same tool can produce vastly different results. Does anyone have experience with one that is both dependable and consistent?
On-Page Optimization | | casper4340 -
Where does Google say this?
Just came across this article: http://www.searchmarketingstandard.com/tips-for-avoiding-thin-content And, it states, "Google says that it will ignore pages with less than 200 words of body text " I submitted a comment to the author, but was wondering in the meantime if anyone knows where Google says this?
On-Page Optimization | | nicole.healthline0