Would a mass data update have a negative effect on SEO?
-
We have a large eCommerce site with the ability to do an export, change data, and import new data in mass. Over the 15 years that this site has been growing, it has accumulated several inconsistencies in product titles, descriptions, title tags, etc.
The question is: If we were to update thousands of product titles (
's on those pages) and some of the descriptions, would it have a negative SEO impact because of the groundbreaking number of products effected? Or would it only be for the better if they were all technically improvements (both in SEO and UX)?
Thanks!
-
I totally agree that is scary, but then again safe.
But if I were in your shoes, I would make the change over a period of some time. As you are actually making the changes, which am guessing takes some time, you can at the same time uploading them so that Google views this effort as it is, an effort, and not a one day thing.
but on the other hand, you are not doing something wrong, just remember not to over-optimise!
-
I think it should not be a problem if what is intended is to fix and improve the descriptions and labels for your products. It is true that these things take a little scary.
-
I fully agree with Andy on this one.
If it fixes some mistakes and adds SEO-value I'd rather expect you to get positive results - not negative. As long as the URL's stay the same and that you're not making any groundbreaking changes (completely changing the product or something like that) I don't see any harm in getting stuff cleaned up at the same time.
-
Hi Christopher,
If all you are talking about is a few thousand pages, I wouldn't worry about it. Google handles enormous sites that have hundreds of thousands of pages added and removed with huge frequency. I can't think of any reason why this would be a negative hit if all you are doing is correcting your content.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How good or bad is this for SEO?
I will try to make this as clear as possible. We represent the yellow pages - www.visalietuva.lt
Intermediate & Advanced SEO | | FCRMediaLietuva
For every single company that is listed we have Creditworthiness - that helps to find information about their payment history and their business status. It's pretty useful. An example could be found here: http://www.visalietuva.lt/en/company/dizrega-uab/creditworthiness Some companies that are proud of their result started putting Iframe on their pages:
http://dizrega.lt/lt/kontaktai/firmos-rodikliai We noticed this on Google Webmasters, when new links started to appear.
So we are not sure if this is good for SEO? Of course this is good for our Google Analytics:))
If this is good, maybe we should send offer for our clients, that we can help to put iframe like this for free, for people who are not able to do it themselves. Your opinions please!0 -
What can you do about negative SEO?
We have a list of 240 domains (look exactly the same) linking to our site for a certain keyword. over 3000 links in total. It means that 50% of our keywords are this keyword and it's not a branded keyword which can affect us in the long term. I have done a WHOIS search and found a name, email and number. Vikas Kumar. I linkedin searched him and found his "legit" SEO site which has EXACTLY the same registration details as the spam sites. I emailed him and he said it would cost 5$ a link removal. I phoned him and he DENIED these emails. He then denied owning these sites etc. We have disavowed them but the anchor text % is still affecting us. Is there anything we can do? I know negative SEO isn't illegal but it's really frustrating. Anyone else had any problems with this type of thing?
Intermediate & Advanced SEO | | AndyB_UK1 -
How to find a good seo company?
Hello there, Can anyone recommend how to go about finding a good seo company?
Intermediate & Advanced SEO | | edward-may0 -
Changing website framework: Any negative SEO ramifications?
Hello! We have a website that is built using Asp.net. My colleague and I are wondering whether or not changing the framework from Asp.net to php or html would have any negative impact on current rankings. My colleague was told by an SEO company that doing this would have a big negative effect, but we just can't see why that would be. The URLs of the site do not have an .asp extension, so we don't feel there would be any issues with 404s after the migration. The content, meta data and URL structure would remain the same. We posted this question in the Webmaster Central Forum and were told by a top contributor that it wouldn't have any negative impact, but we wanted a second opinion here. Thanks!
Intermediate & Advanced SEO | | BBEXNinja0 -
Django and SEO - Multicountry site - Is Django really SEO friendly?
Hi Everyone, Our client is requesting that we use Django for her project. I am really uneasy about this for several reasons. The client wants a multi-country site that is completely SEO friendly. I love Wordpress and if I had to do this project it would be a Wordpress site with WPML + Yoast plugins site. Questions Is Django SEO friendly and what "plugins" should I be using? Is there a multi-country plugin for Django that keeps or adds typical SEO features? Can you recommend any great articles? Any example sites would be GREATLY appreciated Thanks
Intermediate & Advanced SEO | | Carla_Dawson0 -
International SEO
Hi all, The company that I work for is planning to target some french (and some other foreign) keywords. The thing is, in our industry, you can't just hire someone to translate the content/pages. The pages have to be translated by an accredited translator. Here's the thing, it costs a LOT of money just to translate a few thousand words. So, the CEO decided to translate a few of our 'core' pages and SEO them to see if it brings results. My questions are, would it be possible from a technical point of view to simply translate a few pages? Would that cause a problem for the search engine crawlers? Would those pages be 'seen' as duplicates? Thanks in advance guys!
Intermediate & Advanced SEO | | EdwardDennis0 -
How can we improve the seo on our site?
Hello everyone. I have been reading through this site for a while and tried to put everything together that I have learned so far. Would any of you mind looking at our site and providing any pointers or areas we can still improve on or areas I completely missed. I appreciate any feedback you can give! Our site is faithology.com Thanks again! Brandon
Intermediate & Advanced SEO | | BMPIRE0 -
Hosting Providers and SEO
I have been wondering for a while which web host provider is the best for SEO purposes? Things to consider. Shared Hosting vs Dedicated Server Location of the Host Provider Site Up Time One question that I have been thinking about is what impact would changing a host provider have on a websites serps ranking? Is there a possible negative impact and if so how can it be avoided? Name the top 3 Web Hosts for SEO.
Intermediate & Advanced SEO | | bronxpad0