Identifying new topics/sub-segments?
-
Hi Guys,
Currently doing KR brainstorming for a client, specifically for a modelling website (where people can hire models). I'm currently using Google Keyword Tool, Competitive Research, Keywordtool.io and brainstorming to identify new categories/sub-segments of the market like the examples below.
Just wondering does anyone know of any good tools or other ways of doing this?
Models + City
Models + State
Model Gender
Model Types e.g. promotional models, sports models, youth models
Models + Nationality
Models + Hair Colour
Models + Experience
Models + Eye ColourCheers.
-
You've got most of the main tools covered but you could try ubersuggest, the new Moz keyword tool or semrush too. Semrush is particularly great for competitive research - filter for a landing page and see what keywords it ranks for. You could also filter for keywords that include "model" if you're interested in only those.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I'm finding it difficult to make a decision on keywords to select to target for new site?
Hi, I'm doing keyword research for a small site and followed the standard keyword process of using Ahrefs and Google's keyword planner tools to see what keywords are being searched for my service. There are keywords that have a higher avg monthly search volume but they are aren't as relevant as ones that include the word cheap or affordable for example but those ones are only 300 monthly searches per month which seems very small for the main page of the site. Any advice what I should do in this scenario? Do I choose a more relevant keyword with lower search volume or go for one with much higher avg monthly search volume which is much more competitive?
Keyword Research | | TZ19820 -
Can you rank for copyrighted/trademarked words that became generic terms?
Hi, As everyone knows, lots of generic terms we use everyday (depends from one country to another obviously) are trademark terms and technically protected.
Keyword Research | | GhillC
Some examples here and there. So my question is ... are we free to rank (or try to at least!) for some of these keywords?
Some of these keywords vastly outranked their original generic terms and there is little to no value trying to get traffic from the latter. More specifically what about the keywords such as spin, spinning etc.? Thanks!
G0 -
Google Forcing Spelling Correction For A Name/Keyword
We work for a doctor who has a common name that she spells differently than the way most people spell it. So when you put it in Google Search, Google keeps trying to say "do you mean this spelling instead?" and it corrects it, but the name I'm putting in IS the correct spelling of the name. I'm worried this is going to affect how people will find her when they type in the correct spelling of her name in Google Search. Any solutions of how we can avoid this problem?
Keyword Research | | SEOhughesm0 -
Cheap/ Discount/ Value/ Sale Keywords
Hi, Does anyone have any experience in targeting cheap/discount/value etc keywords in an SEO campaign? I'm interested to find out: How Google perceives these keywords, as the search results are only very slightly different if you search with or without a 'cheap' keyword. Whether Google differentiates between 'cheap synonyms ie 'cheap' and 'affordable'. There are far higher searches for 'cheap' but affordable is much more user- and conversion-friendly. Thanks, Karen
Keyword Research | | Digirank0 -
New domain name, better to put the activity in the domain ?
Hello, I'm working on a new dance school website. They already have their domain name .ae but the .com is not available. I was wondering in this case how could it would be to work on a domain like name-dance-school.com instead of name.ae In thie case .ae is very good as they just work on the uae. But I think that name-dance-school will definitely help them to rank better. Has anyone ever face this situation ? Best regards.
Keyword Research | | AymanH0 -
Attorney / Lawyer SEO
Hey Guys, How do you handle keywords for an attorney going after local keywords. City, Keyword Attorney? Example: Dallas, TX DUI Attorney City, Keyword Lawyer? Example: Dallas, TX DUI Lawyer City, Keyword Attorney / Lawyers? Example: Dallas, TX DUI Attorney / Lawyer? Looking forward to good responses!
Keyword Research | | CLTMichael0 -
Finding/Building Content Strategy
I'm looking for two things: 1. Some top notch articles on building out a content strategy for a blog (coupon blog is more relevant). 2. Tools that can help to determine target keywords to focus on (Most I've seen are where the keywords start with me, are their any that will help to predict which keywords are relevant for our blog & that would be great to target). Any feedback/discussion on either is greatly appreciated!
Keyword Research | | seointern0 -
How many keywords should I target per page / per site?
Hi, I am doing some keywords research and I just wanted to check my understanding of keyword theory. Is it best to select 1-2 keywords per page of the site? Or should you target the whole site towards a few keywords? Thanks, Barney.
Keyword Research | | barnst0