6 months Later - 0 Domain Authority/Page Authority and losing Rankings
-
Hi Moz,
Sorry if this comes across as a "Do My Job For Me" type of post but we are an E-Commerce store that have been live since January but have not seen any increase in performance on our site and over the past month, have even seen our rankings decrease.
We have 1300 products on site and about 1500 pages in total.
1. As for on-site optimization, we have got 2 reviews and follow up reviews with a highly reputable reviewer from People Per Hour and solved any issues she has found.
2. Updated the Meta Data for products and Alt Descriptions for images focusing on the keywords we wish to rank for. We post weekly blogposts linking back to our products.
3. Social Media Campaigns with regular campaigns on FaceBook, Pinterest, Google+ and Twitter.
4. Attempted to build FOLLOW backlinks to articles relating to products on our site. We have also considered purchasing backlinks to improve our situation as we have yet to see any of these pages be crawled by Google over a month later.
I have read a guides on Moz and other sites on how to improve our authority and improve rankings but none have offered much by way of practical solution.
My question being, is this just a matter of patience or should I be worried/improving anything given we have 0 Domain Authority and Page Authority on all pages?
Thanking you in advance,
SEO Novice.
-
You have 1300 products and about 1500 pages with 6 months. How about traffic of your site? How about your content? How about backlinks? Did you submit link to Google? Did you use data migration and change SEO URL? If everything is good, it cannot DA, PA equip zero.
-
It sounds like you are doing everything right
Is the site mobile friendly?
Is your content, fresh, relevant and helpful? Make sure your content is adding value, not just creating content to create content.
My suggestions would be to continue focusing on back links, I would suggest staying away from paid links. As mentioned above, create some compelling content people want to read. Use tools like Ahref's content explorer, BuzzSumo, Moz's Fresh Web Explorer to get an idea what people are reading. Once you create these pieces of content, get it in front of people. Show it to people writing similar articles. Get them to link to it. Syndicate that content!
I hope this helps, if you would like PM your URL and I can look into some other suggestions.
Nick
-
We have also considered purchasing backlinks to improve our situation.
Please don't do this - that will never improve your situation.
-Andy
-
HI,
Would you like to PM me this over as well? Got something that might be of interest
-Andy
-
Absolutely
-
Hi Thomas,
I would greatly appreciate it. Can I pm you?
Thanks!
-
Are you able to post the domain here? I'd be happy to take quick look around it for you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain authority a better metric then referring domain count?
Hi Guys, When reviewing competitors what would be a better metric - Referring domain count OR domain authority. From my understanding DA is a indication of the quality of the link profile. So if a site has a high DA this is a better metric for comparison then referring domain count. What are your thoughts on this? Cheers/
Intermediate & Advanced SEO | | cathywix0 -
How to build Domain Authority?
My site: https://www.fishingspots.com.au/ has started to drop Domain Authority in the past weeks, however less quality sites like http://silverstories.com.au/ are rising... I am not sure why? Is there someway I can understand why my site would suddenly start dropping authority?
Intermediate & Advanced SEO | | thinkLukeSEO0 -
Exact match .org Ecommerce: Reason why internal page is ranking over home page
Hello, We have a new store where an internal category page (our biggest category) is moving up ahead of the home page. What could be the reason for this? It's an exact match .org. Over-optimization? Something else? It happened both when I didn't optimize the home page title tag and when I did for the main keyword, i.e. mainkeyword | mainkeyword.org, or just mainkeyword.org Home Page. Both didn't help with this. We have very few backlinks. Thanks
Intermediate & Advanced SEO | | BobGW0 -
Does posting multiple blog entries lower domain authority?
As we continue our content marketing efforts, and increase the frequency of posting to the blog, would this impact our domain authority? We are assuming that when you add new pages, their low authority contribute to decreasing the domain's authority. Is this the case? It might not hurt a big site like SEOmoz that's already in the 90's. What about a site in the 20-30 range?
Intermediate & Advanced SEO | | cyberlicious1 -
Root domain authority or page authority - which matters more
When does one matter more than the other? Any help would be greatly appreciated. Thanks! Matthew
Intermediate & Advanced SEO | | Mrupp440 -
Hi my site dropped from page rank 4 to 0,
I have done everything the correct way and my site shouldnt break any guidelines can someone tell me where i can contact google and oppose this please? also can someone tell me if links play a part in this> of if this is something to do with the penguin update and my site has been wrongly effected? my url is below http://www.diamondwaste.co.uk/
Intermediate & Advanced SEO | | tommyboy70 -
If we add noindex to a subdomain, will the traffic to that subdomain still generate domain authority for the primary domain?
We are trying to decide whether a password protected site, that we will noindex, should be set up as a subdomain or if it should be its own domain. The determining factor here is whether or not having that noindexed subdomain will increase domain authority since its noindexed. Any ideas???
Intermediate & Advanced SEO | | grayloon0 -
Will Google Visit Non-Canonicalized Page Again and Return Its Page's Original Ranking?
I have 2 questions about canonicalization. 1. Will Google ever visit Page A again if after it has been canonicalized to Page B? 2. If Google will still visit Page A and found that it is not canonicalizing to Page B already, will the original rankings and traffic of Page A returned to the way before it's canonicalized? Thanks.
Intermediate & Advanced SEO | | globalsources.com0