Is it ok to have two blogs for my website?

[MissThumann]

Hi Pep's

The blog for my website is integrated, but does not have a URL that matches the text. The company I use for my site say that it can't be changed. Basically it displays numbers instead of text in the url.

So I thought, what about starting another blog as well as the original. Would this have any effects on my SEO, negative or positive?

Any advice greatly appreciated!

[BlueCorona]

Hi Miss Thumann,

One thing to be careful of when creating a second blog site is competition against your existing site. If you plan on using pages on this new site with content that is similar to or identical to the existing site, then you will only be competing against yourself for rankings. So if you would like to create a second blog, then I would HIGHLY suggest targeting different key words then you used the first time around

[eli.boda]

The downside to having the blog be on a separate domain is that your main site won't receive the direct benefit of the links, social shares etc that your content draws. While linking from the new blog might help pass some authority to the main site, I don't think it's as beneficial as having the content be on the main site.

But no, it shouldn't hurt anything. It just might not be worth the time when you could be continuing to add more content to your current blog instead of starting from scratch on a new one.

You'll have to decide if you think the benefit from having keyword optimized urls for your new articles is greater than the cost of the new content not benefitting the authority of the main site as much as it would if it was on the same domain (I hope that makes sense). Also, if your main site has any authority at all, your content on the current blog will probably rank higher than the same content would on a new blog. Optimized urls are not as weighty of a ranking factor as domain authority. So those are just a couple things to think about.

If you do decide to start the new separate blog, I'd avoid having lots of links going back and forth between the two domains. Keep them one-way, driving traffic and authority from the new blog to the main site.

[Chris_Hickman]

Hello,

It won't have any negative effects on your site, I would suggest calling it a different section. For instance, you could have Blog, Expert Opinions, Breaking News, etc.

Going forward I would suggest making sure the URLs are set to what you would like, it will save time in the future.

What platform is this company using? You could integrate a Wordpress blog and create your own URLs through WP. It sounds strange that this company cannot create unique URLs.

Hope this helps.

Nick

Adficient.com