Will Amazon outrank our Online Store?
-
We're looking to add our products on Amazon to expend our reach of customers, but one question that I can't answer for sure is, will the Amazon product page outrank our online store's product page?
I'm thinking that if we re-write the description and re-arrange the product name that we'll be fine but I'd like your guys’ opinion on this.
Extra Info: Product that we're selling aren't listed on amazon, we're the only one selling these. So we might be shooting ourselves in the foot by trying to sell on Amazon since no one else is selling that product.
Any feedback is greatly appreciated!
-
Hi Frank,
It looks like you are the manufacturer of the products you sell. Going on Amazon could expose your products to new customers that otherwise would not find you. I guess the question is are your competitors on Amazon? If you're happy with sales as they are, you can choose to stay away, but if you are looking to expand, it might be worth a try. Their fees are significant and they are always coming up with ways to get in your pocket. Also managing them will add hours to your week.
If you do decide to do it there are a few options. Vendor Central and Seller Central. There is a great group on LinkedIn named "Amazon Vendor Central (AVC)" you should look at. You can learn a lot there about negotiating your deal with Amazon before you jump. Also the pros and cons of VC and SC.
Good Luck!
-
Our main reason was to be discoverable on that shopping platform.
But with all your feedback and the cost of selling through amazon I came to the conclusion that we'll have to stay away from 'em!
Thanks
-
The main reason is that Amazon take a huge chunk out of our margins.
But like you and @EGOL mentioned, it would be pretty hard to outrank something like Amazon.
Thanks for the feedback!
-
That's exactly what I was thinking but wasn't sure, thanks for confirming!
-
Hi
Amazon outranks us all the time, they have a huge authority. It depends how high your Domain Authority is compared to theirs?
They'll probably outrank you, but do you care if you're making sales through them?
Becky
-
Hi Francois,
One question: If this product is only available from yourselves, why are you looking to sell on Amazon? Are you not better keeping this on your site, or is there another decision to this?
-Andy
-
I would not do this if the product is not currently on Amazon.
Everybody loves Amazon and many people go there to compare prices before making any purchase. If your product is sold on Amazon, then the Amazon.com website will become your organic competitor. They are really hard to beat. Really hard. Heavyweight sites have trouble beating Amazon.
If your product is available on your site and on amazon, and because amazon is the preferred vendor for millions of people and the and the price comparison standard for millions of people, a lot of your business will go to amazon. This will reduce your profits because you will pay them commission, complicate your shipping if you fulfill amazon customers in a different way, and add another element of work for your accountant.
I don't know anything about your site but I can say that most domains are unable to beat Amazon for most of the products that they sell. I can't beat amazon for most of the products that I sell.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Having 2 brands with the same content - will this work from an SEO perspective
Hi All, I would love if someone could help and provide some insights on this. We're a financial institution and have a set of products that we offer. We have recently joined with another brand and will now be offering all our products to their customers. What we are looking to do is have 1 site that masks the content for both sites so it appears as there are 2 seperate brands with different content - in fact we have a main site and then a sister brand that offers the same products. Is there anyway to do this so when someone searches for Credit Card from Brand A it is indexed under Brand A and same when someone searched for Credit Card from Brand B it is indexed under Brand B. The one thing is we would not want to rel:can the pages nor be penalised by googles latest PR algorithm. Hope someone can help! Thanks Dave
Intermediate & Advanced SEO | | CFCU1 -
What to keep in mind: to 301 redirect every page in an entire online store
Hello, I've got to put a 301 redirect on every page in an entire online store. We're moving to a better premade cart. Who has experience with this? How do I not lose traffic, if that is possible? What do I need to keep in mind? Thanks!
Intermediate & Advanced SEO | | BobGW0 -
Industry leader being outranked by small competitors in Google Search
Hi Guys, I am working on the SEO strategy of an adult e-commerce website and I don't understand how small competitors/websites with a poor domain authority, links profile and on-page optimisation are outranking us across the top high search volume search terms. We have already fixed several issues with the site including canonical tags, duplicate content, links profile, etc... I would be interested to get someone expert's opinion as we have been working on this over the last 12 months and haven't seen improvements. My email is "damien@bangonline.com.au". Thanks in advance!
Intermediate & Advanced SEO | | Jon_bangonline0 -
Will the use of lightbox affect SEO?
I am looking to condense a features list on my pricing page. it is currently a static list however I want the user to click a button and a full list of standard features will pop up in a lightbox. How will this affect my SEO? Can Google read content in a lightbox?
Intermediate & Advanced SEO | | ParkerSoftware0 -
If i disallow unfriendly URL via robots.txt, will its friendly counterpart still be indexed?
Our not-so-lovely CMS loves to render pages regardless of the URL structure, just as long as the page name itself is correct. For example, it will render the following as the same page: example.com/123.html example.com/dumb/123.html example.com/really/dumb/duplicative/URL/123.html To help combat this, we are creating mod rewrites with friendly urls, so all of the above would simply render as example.com/123 I understand robots.txt respects the wildcard (*), so I was considering adding this to our robots.txt: Disallow: */123.html If I move forward, will this block all of the potential permutations of the directories preceding 123.html yet not block our friendly example.com/123? Oh, and yes, we do use the canonical tag religiously - we're just mucking with the robots.txt as an added safety net.
Intermediate & Advanced SEO | | mrwestern0 -
Relaunching old site - Will it regain former link equity?
We've got an older site with significant link equity. It 301 redirects to our current website, passing all traffic, link value, etc. The 301 redirects have been in place for several years. Since the original redirects were setup, the current website has acquired massive link equity above and beyond the redirects. I am considering removing all the 301 redirects and bringing the old site back to life (same URLs, content, design as before). I would also keep the current website live as is. The goal is to capture more SERP visibility by having 2 website "brands" in the same market. Will the old site regain it's former link equity or will we effectively be starting from scratch? In other words, does Google consider how long 301 redirects have been in place?
Intermediate & Advanced SEO | | Jeff_DomainTools0 -
SEO Penalties for Splitting Page for Two Store Locations
Hello fellow SEO'ers! I have a question regarding the overall SEO implications of using a single page to describe the services/products offered at two different locations. The locations are in two different states/cities. I have tried to explain to the client that I working with that this is essentially splitting the page in two from a search ranking perspective. I have a feeling that Google sees this page as partially dedicated to one city, and partly to another... meaning that it won't rank as well as it could for either city. Is my thinking correct? Seems logical. The client has done this site-wide for every service/product that they offer in their facilities. I'm offering some title/description recommendations for the entire site right now, and I'm going back and forth with myself whether to include the city names in the titles and descriptions at all. Let me know what you smart folks think. I appreciate it. Sam
Intermediate & Advanced SEO | | theBREWROOM0 -
Flash to HTML? Will I lose rank when I return?
My clients site in in flash! I am taking it down and building an all HTML site. the domain is 11 years old and google has only indexed 3 pages...Yikes! My question is that when I rebuild the site and optimize it for certain keywords and get my placement moved higher and then switch back in 6 months to the all flash site. Will I lose my gained rank?
Intermediate & Advanced SEO | | SEObleu.com0