Best process for asking customers to leave reviews?
-
This might be too off-topic for Moz, but I think many of us might face the same issue, so I thought I would ask.
Love them or hate them, we get 90% of our business from being #1 on Trip Advisor. My biggest competition is trying very hard to take over that #1 spot, so we are working to keep it.
Has anyone found a seamless way to ask customers for TripAdvisor reviews? We email, text, ask over the phone. But here the problem, Trip Advisor is not the easiest site to leave a review on. If you are on your phone, they want you download the app. Some people don't like to download apps. Or, if they have the app already and click "yes" to open the site in the app, it goes to the app store instead. There doesn't seem to be as much of an issue on the PC, but most people do everything from their phones now. And if something is a little bit hard, people are less likely to go out of their way to leave a review.
So, here's my question. Has anyone found a better way? Maybe a form on my website? Or a process that seems to work better?
This does have some SEO implications in that my Trip Advisor page does show up in search results quite a bit as well as much home page. Sometimes they are #2 and #3 together.
-
Can you please tell a bit more on "make it fun" part?
-
Make it fun. Make it something all your employees take pride in! And make sure all of your customers know how important a review is.
Once I started doing that along with rewarding my employees when they get a 5 star review my reviews starting coming in. I went from having a small number to have a ton. Customer come in and comment on them.
If you need any other help let me know.
Scott
-
You may have already looked into this, but I would dig into this if I was working with TripAdvisor:
https://www.tripadvisor.com/TripAdvisorInsights/n2159/complete-review-express-guide
-
Ah, I see. Well, it's definitely best to adhere to their guidelines if there's risk of a penalty.
I'd review your process for asking customers for a review. What can be improved? Have you tested different copy to see if it affects conversion rate on reviews? Maybe breaking down the process and illustrating it for the customer could help? Get creative!
-
Also, I've tried to call Trip Advisor... no luck... they don't have a phone number. I've tried emailing them, no luck there either. Its a black hole.
-
Incentives are technically against Trip Advisors policies.
I don't think you are even supposed to offer anything in return, 5 star or not. I usually try to play by the rules because getting burned can be worse sometimes. Was thinking about having a contest... but that seems to be against the rules too. -
Incentivizing is against Trip Advisors rules.
They don't want to you to even offer something in exchange for review. And you certainly can't ask to offer anything in return for a 5 star review.Yeah, honestly... I'm not sure how you can change a business based on tourism to not be reliant on Trip Advisor. I don't really like them to be honest with you. It is a headache managing the reviews and the process. I rank well on all organic searches .. 1 to 3 on most of the terms I track. But, its the market dynamics right now. Most people go to Trip Advisor to find things to do while on vacation... or at least check out your reviews. And if there is someone that out ranks you, then they will go to their webpage regardless of finding you first.
Do you have any suggestions, because I am all ears...lol!
-
Agree with previous response - incentives are the best way. We are struggling with getting reviews a lot, and we are "in-person" business. If you are strictly online - it gets even harder. My car's dealership offered $150 gift card for a 5/5 review. If you can do something like that, you'll get bunch of reviews for sure.
-
Are you in a position to incentivize them to overcome the friction in the process?
I'm not familiar with the workings of TripAdvisor, but perhaps they can offer some suggestions on how to streamline the process?
Personally, I'd be asking the question: How do we make it so we're not 90% reliant on TripAdvisor for business?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rich snippet not enabled, on aggregated review pages
We have a website where you can book on restaurants, and afterwards you can review the restaurant you visited. So we have this page: https://www.r2n.dk/restauranter/restaurant-bonjour-vietnam (We have one for each restaurant). English version https://www.r2n.dk/en/restauranter/restaurant-bonjour-vietnam The page is marked up in microData, and when I test the site in google structured data it shows no errors https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.r2n.dk%2Frestauranter%2Frestaurant-bonjour-vietnam . But the page does not show up on google with a rich snippet (The review stars). I am thinking it might be one of the following things. Either it is because there is multiple "Restaurants" on the page, where the others appear in recommended restaurants, where we also marked them up as much as possible. Or else it could be because the reviews are hidden behind the "Anmeldelser"(Reviews) button, where they are retrieved via a ajax request, but if this was the case I don't get why this other site where the reviews does not appear is working fine: https://www.just-eat.dk/restaurants-bonjourvietnam Also it is a week since we finaly correctly implemented the structured data on the page, so I don't know if I should wait a longer time(Though the page has been cached by google multiple times since we updated the code)
Reviews and Ratings | | Christian_T0 -
Query on Product Reviews
Hello Experts, For my Ecommerce site I am using third party review service. Now my query is :- The reviews which is showing on my third party site if same review I can show on my product so will google consider this as duplicate content? Now that product listed on one of the category and that category page before footer section I have section of "Recently Reviewed" section in that section also it is showing same review of that product so is it fine? Will google consider it as duplicate content? Lastly I do have few subcategory pages before footer section I have section of "Recently Reviewed" section in that section also it is showing same review of that product so is it fine? Will google consider it as duplicate content?Note - Image attached of Review section - Which is visible on category and subcategory pages.FYI - This I am doing for two purpose 1) For Visitors purpose so he or she will know reviews about my products 2) As it is customer own written reviews so my pages will get fresh content.Please share your viewsBiKmp
Reviews and Ratings | | wright3350 -
How to Properly Add Simple Review Schema to Your Website For a Review Pulled from a Third-Party Site
Hello, I'd like to pull the content of a review from a third-party site and put it on my client's website. My plan is to add review schema to this content but I want to make sure everything I'm doing is white hat before I implement. Can someone please tell me if the following example is okay to do? For example...
Reviews and Ratings | | Etna
I'd like to pull an entire review from Yelp and put it on my website. I would link out to the review on Yelp and then give credit to Yelp in the publisher section of the schema. If I give credit to the name of the reviewer and where the review is being pulled from (in this case Yelp) on both the actual website as well as in the schema, is this white hat and something I could implement? Also, is "simple review" markup the correct markup to use in this scenario?
https://developers.google.com/search/docs/data-types/reviews Thanks in advance for your help!!1 -
How to address reviews that show up in Google but come from a business's own website?
One of my clients has a competitor who has a fairly poor reputation based on reviews on Google and Yelp. But, this competitor allows people to review them on their own website, and their "4.8" rating based on 250+ "reviews" show up in search engine results. I assume they are using schema markup to encourage that. My question is whether there is anything we can do to report this to Google, or otherwise make sure the general public is not fooled by these reviews?
Reviews and Ratings | | irapasternack2 -
Enabling Rich Snippets for Reviews and Ratings
Hi everybody, Going to install schema AggregateRating code so our website will appear with 5 stars snippet in SERP. Researching other websites and see two main approaches: Site displays all its reviews on the page where the snippet is
Reviews and Ratings | | Ryan_V
http://www.meatheadmovers.com/movers/los-angeles.aspx Site displays only a few reviews on the targeted page, and the rest can be found on the other page, where they marked up with schema as well.
http://www.danielsmoving.com/areas-served/moving-from-arizona-to-los-angeles/
http://www.alexmoving.net/areas-served/los-angeles-movers/ Google shows rich snippet for both in SERP
http://prntscr.com/ak1vcs
http://prntscr.com/ak1vup Though it says here:
"Make sure the reviews and ratings you mark up are readily available to users from the marked-up page. It should be immediately obvious to users that the page has review or ratings content." Our site has over 300 reviews and I don't want all of them to be in targeted page (home page), of course I prefer to go with option #2 if it's within Google guidelines. is it? What do you guys think?1 -
How can a business turn off the Google+ review feature?
Is there a way to disable the review feature on our Google+ page whilst still retaining the rest of the Google+ features?
Reviews and Ratings | | CostumeD0 -
Schema Markup for email with review action for Google places listing - Auto segment.
Hi Guys I have been trying to integrate schema markup with review action into car purchase emails to drive additional reviews for dealership google places listings. I have used the below mark-up but im struggling to get the review action when defining itemtype as AutoDealer. When changing itemtype to FoodEstablishment the review action works perfectly. Has anyone got any suggestions why this may be or have any experience using the review action within emails for google places or itemtype other than FoodEstablishment. I have read the great Moz post on this here but im still struggling. Thanks in advance for any help! See mark-up below... http://schema.org/EmailMessage">http://schema.org/ReviewAction">http://schema.org/Review">https://schema.org/AutoDealer">https://schema.org/Rating">http://schema.org/HttpActionHandler">http://schema.org/Property">http://schema.org/Property"> http://schema.org/HttpRequestMethod/POST"/>
Reviews and Ratings | | MBASydney0 -
Google Reviews
We operate a printing company, and at the moment we have two locations in Houston, Texas. Our newest location just opened and so it has no reviews and no real content on Google +. A very satisfied customer seems to have posted two back to back reviews on the second location and it now seems that location no longer pulls up. It used to be that when you googled our business name that both locations pulled up it seems to pull just first more well established location. The second location can still be found but for whatever reason it no longer shows up with our other results. Should we tell the client to remove one of the reviews? I hope we don't get penalized for this Appreciate your feedback. C
Reviews and Ratings | | RETEX0