Internal linking

[Happy-SEO]

Hi Guy's,

Whats the best way to set internal links on your website:

1. href=: /page/
2. href=: https://domain.com/page/

Thanks!

[Linda-Vassily]

There are reasons for either.

With relative paths (1) you can change your root domain without messing up your structure. (Like moving from a dev environment.)
However, there are arguments to be made for the absolute path (2) including avoiding wholesale scraping and possible domain confusion (http://site.com vs https://site.com vs http://www.site.com vs https://www.site.com).

Check with your developers and see what they say.

[Mustansar]

• Links within content typically pass greater value because they are surrounded by contextual words which can have another benefit in terms of ranking for these related phrases.
• Add internal links in moderation. Every link you include in a page will receive a portion of the link authority of that page, so the more links you include, the less value each will receive.

In addition to these tips I’d like to add a couple of my own:

• Ensure that internal links appear to be natural, not manufactured. Links should occur as part the natural flow of an article and shouldn’t look out of place to the reader.
• Make sure links add value. SEO is a factor of course, but links should also add value to the reader, perhaps pointing to an in-depth look at a topic which was only briefly mentioned in an article, or pointing users at some relevant statistics.

The best practice for how to implement i would recommend to use the following method 
Keyword Text

hope it helps