Internal linking
-
Background; selling childrens clothing (for norwegian market). main page is being optimized barneklær (children clothing) which is most used term. We ve been online for around 3 months and have gone from unranked to 25th spot on google for this term. We are selling clothes from 8 different producers which all have their own 'page' - were all their products are listed. e.g http://www.epleskrinet.no/dundelina/M_13 . This page i am optimizing for the producer which is dundelina. For this term i show up in spot 24, 25 and 44. My problem is that its not the producer page that show up but the 3 most popular products. The producer page isnt ranked at all.
What ive done so far is to have to producer link to my page from their site and blog (a week ago) - they were linking to my home page earlier. Ive put anchor text dundelina --> takes me to producer page on 4 out of 7 products. This was also done about a week ago.
I am planning a blog about dundelina pointing to the right URL. From our blog I am using. Ive posted a couple of pictures on facebook pointing to right URL.
Do i just need to be patient for this to be picked up or is there anything else i should do ?
Thanks ...
Dan Lærum
-
Alan,
Thanks for feedback. I ve written a mail to my website provider today. Most of what you are suggesting isnt available for me to change unfortunately. I think what you are suggesting will solve my problem fast.
-
Dan,
Here are a couple suggestions that always work for me on eCommerce sites.
1. for the highest level brand (producer) page such as this, the brand (producer)'s name should be the first word in the page Title.
2. Each brand (producer) page at this level should have a couple paragraphs of descriptive text about them, and including their brand name in that text. If you prefer not having all that text above the product images, consider at least one or two sentences above the products, and then the rest of that descriptive text below them. When done that way, use the brand name in the opening sentence that's above the products, and also again in the descriptive text that's below the products.
3. The Brand name should be in an H1 header at the top of the content area. Right now, you have "Produkter i kategorien" as the headline. While it's not critical to do so, having "Dundalina" there instead, is both good for SEO and helps users to immediately visually know that's the producer for these products.
Beyond that, yes, waiting may be all you need given all you've done. However by doing the above things, it sends much stronger signals that "this is the most important page about this topic".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is this site structure going to kill link juice?
http://www.sqlsentry.com/ This is a parallax type page and the navigation basically points you to the homepage every time. The sub-menu on the secondary pages only ushers you down the page to various topics. This design has concerned me for some time but I'd like another opinion.
On-Page Optimization | | Sika220 -
Too many page links warning... but each link has canonical back to main page? Is my page OK?
The Moz crawl warns me many of my pages have too many links, like this page http://www.webjobz.com/jobs/industry/Accounting ...... has 269 links but many of the links are like this /jobs/jobtitles/Accounting?k=&w=3&hiddenLocationID=463170&depth=2 and are used to refine search criteria.... when you click on those links they all have a canonical link back to http://www.webjobz.com/jobs/industry/Accounting Is my page being punished for this? Do I have to put "no follow" tags on every link I do not want the bots to follow and if I do so is Roger (moz bot) not going to count this as a link?
On-Page Optimization | | Webjobz0 -
I have a client where every page has over 100 links
Some links are in the main navigation (it has a secondary and tertiary level) and some links are repeated in the left navigation. Every page has over 100 links if crawled. From a practical standpoint, would you (a) delete the 3rd-level links (or at least argue for that) or (b) rel='nofollow' them? From a usability standpoint, this setup works as they are almost one click from everything. From a crawl standpoint, I see some pages missed in google (the sitemap has over 200 links). Looking for the best on-page current SEO advice to set these guys on the road to success.
On-Page Optimization | | digimech0 -
Which pages on my site should I back link to
The majority of the back links I have been creating link directly to our home page and to the store page. Is this the best approach or should I be trying to spread the links throughout our site to include product categories and subcategories etc?
On-Page Optimization | | Hardley0 -
Canonical links
My website is relatively new, January. We climbed steadily to 6th for our search term then overnight rocketed to 1st. This only lasted a week and have been stuck at 9th ever since. When I use the SEO Moz tools our site should theoretically be top...I only joined today btw. Anyway in Google webmaster tools I noticed it said I had duplicate title tags, when I checked to see what the pages were- it was my home page! Google also seems to have cached two versions of our homepage, the root domain and the Default.aspx page. Now I have fixed this canonical linking issue today (using canonical link tag and 301s) so time will tell but has anyone got any first hand experience of this issue? Was it a big factor? Thanks!
On-Page Optimization | | SplashBacksNI0 -
Can my amount of internal linking seem spammy ?
Ecommerce site. I am optimizing for each producer of products on a separate page. Atm my provider does lack some functions(i cant put in H1 , title and can put text only product pictures) on the product pages - like here http://www.epleskrinet.no/smafolk/M_23 . The are updating within 1-2 months to allow me do this. This has led to actually some of the products themself ranking higher that the producer page. what Ive been doing is to put anchor text and link back to the producer page for all 9 products on this page. Is that a problem or should i just do it like this ? thanks
On-Page Optimization | | danlae0 -
Link cannibalization
My on page report card gives me an "A" in every category but "link cannibalization". The key word is I am targeting is "home care". It says my links to "home care blog" and "in home care agency locator" are cannibalizing my home page. Am I indeed causing problems by using these modified versions of the keyword? Also is it okay to have the link "home care" for the home link in the main navigation bar? Thanks
On-Page Optimization | | mmaes0 -
Eliminating outbound links for long tail-targeting pages
I have a number of pages that rank on the 1st page for highly long tail phrases, despite the pages having outbound links to things like 'privacy policy' 'terms of use', make a payment, etc...all pages that can be accessed from the home page. Do you recommend I eliminate these administrative pages from the long tail-targeting pages, to reduce outbound page rank flow? Does anyone create a different breadcrumb navigation or remove one altogether for pages that are highly targeted to improve their rank?
On-Page Optimization | | ilyaelbert0